No doubt about it—matcha has soared in popularity in the U.S. over the past few years. Demand is so high that brands like Ippodo have had to pause production on some of their best-selling powders just to keep up. There’s even a National Matcha Day (May 2, if you’re wondering).

In NYC alone, matcha cafes are everywhere. We recently stopped by one that serves iced drinks and a matcha Basque cheesecake, and we had Ivy Woolenberg visit our office to make her famous matcha brookies. (Yes, the TikTok-viral ones. Yes, they lived up to the hype.)

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When Maya French and Dustin Baker became neighbors back in 2013, they had no idea they’d one day be co-founders, let alone build two beverage brands together.

But a shared interest in health, entrepreneurship, and the food space quickly sparked something bigger. After tossing around ideas—like juice bars and natural drinks—they eventually landed on Koia, one of the first plant-based protein drinks you could actually find in stores. That success would lead to their newest venture: HappyPop, a fizzy, mood-boosting energy drink made with ingredients designed to help people feel good without the crash.

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When it comes to potlucks and parties, a standout pasta salad can steal the show. Whether you're aiming for a mayo-free option, experimenting with unique dressings, or simply need to know how much to prepare for a crowd, we've got you covered.

Let’s be honest—we love pasta salad year-round. It plays well with creamy, comforting flavors in colder months, then graciously welcomes warmer temperatures with bright, fresh zest.

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Welcome to the latest edition of Food52 Founder Amanda Hesser’s weekly newsletter, Hey There, It’s Amanda, packed with food, travel, and shopping tips, Food52 doings, and other matters that catch her eye. Get inspired—sign up here for her emails.

Food52 started with community. Before we launched the site, we put out a call for people to upload videos of their kitchens, highlighting their favorite tools and design details—and the annoying parts, too, like a dishwasher door that obstructs access to the garbage or cake pans that don’t stack neatly. When we launched the site in September of 2009, we held weekly recipe contests around themes like “Your Best Chocolate Cake” or “Your Best Paella.” We’d read all the entries, test and photograph the most promising ones, and put the best two recipes up for a vote. This is how we built a curated recipe database—and, more importantly, how we got to know each other!

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