As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated.
You’ve heard of a bar crawl, but what about a coffee crawl? One of the many beautiful things about New York City is that there are coffee shops on every corner, each one with its own specific vibe, specialty drink, and ambiance. When I heard Audrey Finnochario was coming from Rhode Island to shoot with us, I proposed we go on a coffee crawl through some of Manhattan’s most internet-popular coffee creations (with the Nitro Bar queen herself) to make the most of her visit to the Big Apple.
The word viral is overused (I’m guilty), but when it comes to the internet-iconic Rhode Island coffee shop The Nitro Bar, there’s no better way to describe the phenomenon. The Nitro Bar has three locations across the tiny state of Rhode Island, and all of them have an ever-growing line out the door at all times. Their TikTok and Instagram rack up crazy impression numbers, which has food businesses everywhere copying their marketing tactics. The genius behind it all: Audrey Finocchiaro, the co-owner and co-founder of the successful shop(s), which started as a humble little cart serving cold brew.
The videos and social media content that perform so well pretty much all showcase a Nitro Bar drink being made, with a specialty coffee syrup or some sort of flavored twist. Right now, their summer syrups include strawberry and caramelized banana (yum), while some off-season favorites include orange chocolate, black raspberry, and cherry vanilla. Customers wait in long lines year-round for anything and everything Nitro Bar— including me. When I lived in Boston a few years ago, I would hop on the commuter rail train to Providence and get their chocolate wafer iced latte and spend a rainy day sipping and snacking with friends. I’ve been a follower of Audrey and the Nitro Bar’s work for a while now, and was so happy to get her into the Food52 office.
As a part of Snack Shop series, Annie Arriaga investigates the latest and greatest viral snack shops in New York City to see if the hype is real, if the snacks are yummy, and if the spot is underrated, overrated, or perfectly rated.
If you’re a matcha girlie like me, you’ve had more bad matcha than good matcha in New York City. Coffee shops often make the mistake of treating matcha like they treat coffee, but it’s much more complicated than that. Preparing matcha, in its most traditional form, is a special and sacred ritual done with mindfulness and intention. The quality of water used and the specific whisking technique varies depending on if it's meant to be made into a latte or drunk straight up.
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