Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization.

As part of its new promise, Ford says it will strive to protect customer data by using aggregating and anonymizing techniques. It will also "provide clear and easy-to-understand information about how we use your personal information." And while Ford says it will still use data to improve safety, it will allow customers to adjust how much or how little data they would prefe …

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We're still a few months away from the official reveal of the Ford Fathom, the automaker's first next-generation electric vehicle. While we wait, Ford has been whetting our appetite with news about the sub-$30,000 pickup - including today's announcement about the Fathom's bidirectional charging capabilities.

With an increasing number of EVs coming out with bidirectional vehicle-to-home (V2H) or vehicle-to-load (V2L) charging capabilities, Ford is trying to position the Fathom as a key entrant - and one that simplifies the system by making it an everyday reality rather than a $10,000 luxury perk. Unlike the discontinued F-150 Lightning, wh …

Read the full story at The Verge.