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Received — 2 August 2025 An und für sich

Alone and the Neoliberal Sublime

2 August 2025 at 18:10

No matter how well-matched a couple is, every relationship brings with it some kind of compromise. In our household, one such compromise has resulted in me being a near scholar of the survival reality show Alone. I’ve hated camping for as long as I can remember and, in general, share Socrates’s preference for the city over the countryside. My Esteemed Partner is not the opposite by any means, but she would probably like to do more outdoor activities than we actually wind up doing. When we discovered Alone during the pandemic, that created an important release valve. She gets to indulge her fantasies of roughing it in the wilderness, while I get to apply my “always-on” analytical mind to a show that is in fact almost a parody of neoliberal individualism.

The premise is simple and cruel, taking the “skills-based” reality show paradigm to its logical limits. Contestants are dropped off in the remote wilderness, in the same region but far distant from each other. The winner is the one who is able to endure the isolation and deprivation the longest. All the contestants are in some sense survival experts, in many cases either living off the grid, providing instruction in survival, or both. Hence they have many skills that can help them extract some kind of living from the land. But few have the experience of extended periods of complete social isolation — perhaps we see here why the show became a hit during the pandemic? — and all of them are tormented by a complete lack of knowledge as to how many other contestants are still going and how long they may have to hold out.

Winning does not require holding out against death. Contestants receive periodic medical checks and can be extracted if their condition has dangerously deteriorated. (To my knowledge, no contestant has actually died, but part of me wonders if someone has and they just never showed the footage or acknowledged their existence.) Instead, they are holding out against the temptation to give up — an ever-present option. They are equipped with a satellite phone that allows them to “officially tap out,” the term of art for giving up. Within the space of an hour, a team shows up to film them sharing the vital life lessons they have learned from the experience and then to clean up their hard-won shelter so that it is as though they were never there.

The post-“tap out” filming is an exceptional moment — up until then, the contestants must film themselves. We occasionally get a glimpse of the quite imposing suitcase full of camera equipment they have to lug around in addition to their survival gear. Sometimes this gives them an advantage, for instance using the camera’s light for other purposes or setting up motion-detecting cameras to track animal habits. I assume that they have enough downtime that the work of setting up the shots, etc., doesn’t become excessively burdensome. But I suspect the act of filming is a double-edged sword. It gives them an imaginary friend to talk to (one contestant this year constantly addresses the camera as “you guys,” by which I assume she means the home audience), but sometimes the irony of constantly performing for an absent interlocutor seems to promote the inevitable spiral into abject loneliness.

I’m sure there is a lot to say about the subcultures that have grown up around the show, its effect on survivalist circles, the almost uncanny recurrence of the theme of a man leaving his very pregnant wife behind to be on the show, etc. I don’t know anything about that — I just know what I see on screen. And what I see is so perfectly, sublimely ideological that I almost suspect that Adorno is an executive producer. The surface-level content of the show is radically individualistic. Each of the contestants is completely isolated and forced to rely on their wits, their knowledge, and the limited kit of survival items they have cultivated. The contest appears to be a pure meritocracy, judged not by a fallible human being but by nature itself.

Yet seldom has there been a less “natural” setting. They are undertaking a task no human being has attempted or even would attempt. The places they are forced to survive in have, as far as I can tell, never been permanently inhabited by humans. Had they chosen to live there, they would not have done so in radical isolation, but in a group. There are no indigenous lifeways that involve shivering alone in a makeshift shelter north of the Arctic Circle or hunkering down under a tarp in the middle of a freak rainstorm in the South African desert. The scenario is, in short, completely contrived — it would only “really” come up as a result of a highly technologically-mediated event like a plane crash.

And their existence is itself highly technologically mediated. Their “tap out” phones depend on a network of satellites connected to the GPS system. They have an elite medical team on call at a moment’s notice. And the reason we can even see what they are doing is that they have a wide range of camera equipment — including extremely durable batteries and advanced solar cell technology — to capture them as they essentially generate endless video “content.” The material they are filming will be distributed on cable and streaming networks, but what they are doing is not essentially different from a TikTok influencer. In fact, many of them already are influencers — the “getting to know you” segments often include YouTube clips of their survival feats — and as the show has gone on, awareness of the past episodes and the surrounding social media discussion has deeply shaped how more recent contestants prepare. After the first few seasons, it became common for current contestants to name-drop past stars of the show, both as models and cautionary tales. The most radically individual experience is thus profoundly socially mediated.

The show is not without its pleasures. There is amusement in seeing an arrogant contestant brought low by his failure to catch any fish day after day. There is morbid fascination in getting a window into the minds of these certified weirdos (who else would even attempt such a thing?). And there can be moments of profound empathy when a bedraggled contestant drops out, unaware that they are one of the last two remaining and that their opponent is also hanging on by a thread.

As when watching obscure sports on the Olympics, one becomes an insta-expert, confidently judging the contestants’ choices. (My go-to commentary: Hunting big game? Always a mistake, absolute hubris. Fishing, only fishing!) But having seen almost all extant episodes, I cannot accept the notion that this is a contest of skill or merit. The race is not always to the swift, nor the battle to the strong. One rule of thumb, for instance, is that the person who builds the most effective shelter will always tap out shortly thereafter. As I have said, the contestants who get their food situation permanently “locked down” (by killing a big game animal and drying all the meat) wind up with an albatross around their neck — their sole task becomes to protect their horde from the various rodents and scavengers. And in the end, no one ever has “enough” food for the long haul. Winter comes, nature closes up shop, and the show becomes a “starvation contest” — a phenomenon that has itself entered the contestants’ patter. Along the way, competitors are more likely to be eliminated by sheer happenstance — as when an otherwise highly skilled Australian competitor’s boot came unglued shortly after he landed — than by any discrete mistake.

In the end, it is an emotional game, and few of us have the emotional resources to stand up to the boredom, deprivation, and isolation of this competition. Those who do seem to be either vaguely insane or — I don’t know how else to put it — a little bit stupid. A recent winner fit the latter description, letting every disappointment and setback roll over him, only once losing his temper (upon finding that the persistent marten he had nicknamed “Sassy” had yet again stolen his food cache), mostly passing the time by reciting self-help slogans and other banalities. He was not just the last man standing, he was the Last Man.

And yet one did not begrudge him. Indeed, we were rooting for him to prevail against the last holdouts. There is a certain satisfaction in seeing the person that the system has selected for. I have no doubt he would be an exemplary middle manager, an unflappable customer service rep. But at the end of the day, we were rooting for Sassy, the true winner — who received a life-changing jackpot from this man who had been forced to generate social media content at the outer reaches of the GPS network.

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