Earlier this month, three data centers in western Russia suddenly went dark due to a “rapid unplanned disassembly,” to use euphemistic engineering parlance. They exploded, in other words. Operated by Yandex, a Russian technology company often compared to Google that offers many similar services — a search engine, online shopping, cloud computing and the like — the centers were heavily damaged in a series of coordinated drone strikes over four days by Ukraine, which saw them as a valuable target in the country’s military campaign against Russian infrastructure.

As Russia’s war against Ukraine slogs on, both sides are increasingly adopting this strategy. While power plants and oil refineries have been hit, data centers and internet facilities are becoming the latest quarry for drone and missile strikes — and not just in Europe. Data centers operated by Amazon in Bahrain and the United Arab Emirates have also been targeted in the ongoing Iran war.

Few Americans have probably heard of Yandex, let alone use its services, and most likely didn’t notice when many of its hosted websites became inaccessible. But after Ukraine’s attacks, many people started to claim that social media was seemingly different. Ukrainian President Volodymyr Zelenskyy was quick to suggest his country had dealt a massive blow to Russia’s online disinformation machine, saying, “It suddenly became a little easier to breathe on many social platforms. There was less hate, less division and fewer provocations.” Several reports seemed to support his claims, citing data from internet monitoring service Cloudflare, that allegedly showed “Russia’s Yandex bot traffic nearly eliminated overnight.” 

But the truth is far more complicated, as some experts have noted. Yandex did experience a crash in bot activity, but at least some of that traffic seems to be legitimate. “When Cloudflare data shows a precipitous drop in ‘bot’ traffic, that does not mean ‘automated social media troll accounts’, it means ‘software that makes automated web requests on a large scale,’” Michał ‘Rysiek’ Woźniak, an internet infrastructure expert, told The Guardian. Others noted that they haven’t seen an actual drop in online disinformation. “Our platforms are still monitoring Russian social networks across the world and there is no discernible change in their posting patterns,” said Amil Khan, the chief executive of Valent, a tech startup that tracks disinformation.

None of that has stopped Reddit and other corners of the web from celebrating and memeing the issue. If those celebrations aren’t quite justified, there’s still something to be learned from the ordeal, which digs into the so-called dead internet theory. The basic premise is that almost nothing we see online is human-generated anymore. In his 2025 book “Market-Oriented Disinformation Research,” business academic Carlos Diaz Ruiz, who has studied how disinformation spreads in social media echo chambers, describes what many of us experience online on a daily basis: “an eerie feeling that the Internet is made up of bots talking to bots, following and liking bots, and posting AI-generated content designed for machine consumption, the algorithm, not humans.”

Indeed, bot traffic makes up an increasingly large share of the internet, surpassing human traffic for the first time in history over the summer, according to a June Cloudflare report. No doubt the surge in generative artificial intelligence use is what tipped the scales, but of course, not all bots are created equal. Many have legitimate, beneficial uses, like archiving web data.

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Some people have wedged dead internet theory into a conspiracy theory that Diaz Ruiz divides into “weak” and “strong.” The weak version of the theory is that the internet is now little more than a hall of mirrors used to manipulate the masses into fighting a culture war instead of a class war. “The Internet drama keeps the population occupied and distracted, preventing them from resisting the elites secretly controlling the world,” as Diaz Ruiz says. “The ‘strong’ version of the dead internet conspiracy theory claims that online activity is entirely disconnected from human activity because our society ceased to exist some time ago. In some versions, a catastrophic event occurred in the past, triggering society’s collapse.”

OK, so we’re basically talking the plot of “The Matrix” here. The argument that humanity peaked in 1999 may be compelling, and I won’t argue against it. If reality truly is nothing more than a hallucination, dream or computer screensaver in the brain, why should we waste time disputing it? Proving a negative with such a lack of evidence is fruitless. The point is, some people may be taking dead internet theory a little too far, but that doesn’t change the fact that within the last week people felt like they got a taste of some version of it.

If we lift the hood on some of these conspiracies, we can understand what people are really afraid of. Last December in the journal Computer, Hal Berghel, a computer science professor at the University of Nevada, argued the dead internet is more than a conspiracy and should not be dismissed, writing, “There’s certainly evidence of the distortion of the internet from the original concept as a liberating, self-healing, packetized purveyor of useful and important information: the original commitment to net neutrality is on life support, the goal of a shared public information repository is constantly compromised by paywalls, the content has moved from valuable scholarship to a sub-cerebral landfill, and the users are subjected to a mind-numbing cacophony of digital threats: spam, phish bait, spyware, malware, online bullying, online fraud, extortion, hacking, VoIP 911-swatting, doxing, slander, pretexting, etc.”

In other words, there’s a good reason so many people find dead internet theory attractive. Once a zone of promise and connection, the web has not only rotted and enshittified, it’s turned into a literal warzone. There really are algorithms out there, unleashed by governments actively dropping bombs on one another, that are designed to infect our minds and prejudice our ability to perceive the truth. It’s one of the many ways modern warfare has become invisible, pervasive and endless. No wonder social media is making so many people depressed — it can be a form of assault.

“In tandem with proxy warfare, cyber operations have become a central pillar of modern statecraft. Cyber warfare enables states to conduct aggressive acts; espionage, sabotage, infrastructure disruption without engaging in kinetic violence,” philosophers Oluyemi Opeoluwa Adisa and Kareem Shwan Adham wrote last year in a study published in the International Journal of Scientific Research and Management. “The strategic advantage of cyber warfare lies in its stealth and ambiguity. Because it blurs the line between war and crime, attribution becomes difficult, enabling perpetrators to operate with minimal consequences.”

How do we even tell how much of the dead internet theory is true? Perhaps through that old tech-support adage: Turn it off and back on again. And no, I don’t mean bombing more data centers, though we’re likely to see more of that, for better or worse. If everything feels fake, maybe we’re better off getting outside and experiencing something real for a minute. Yeah, yeah, we’ve all been told to touch grass so much that such advice is routinely mocked, and anyway, not everyone can easily do that.

But here’s your daily reminder that humans are primates whose still-evolving brains are exponentially outpaced by technological advancement. Being in nature is essential because we are nature. There’s a certain reset available in the presence of trees, birds and clouds. Even more important is connecting with real humans: family, friends, neighbors. Socialization is the essence of the primate brain too. You don’t have to uninstall any apps or delete Facebook, though you could try it too. Off, on again. 

And when you are online, which is unavoidable for many of us, try to remember that you are probably interacting with fewer humans than you might think. So don’t take it so seriously. Temper those outrageous emotions, the ones the algorithms have gotten so good at teasing out of us. Maybe instead we can fortify them into weapons to attack the real problems we face, like widening wealth gaps, destruction of the environment and the rise of authoritarianism. 

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Before it became reality, the biggest fear around a second Donald Trump administration was an increased level of competence. The candidate and his team displayed shocking measures of discipline and consistent messaging throughout the 2024 race, with much of the credit going to campaign manager Susie Wiles, who became his White House chief of staff. As a result, some feared that the shambling jankiness of his first term would be replaced by an efficient, experienced administration that would carry out a ruthless, quasi-fascist platform with few hiccups. 

That hasn’t happened. Once in office, Trump replaced the GOP’s establishment scolds who curtailed his worst impulses in his first term with loyalists who were just as green as him. The result has been constant outrage over blatant graft and executive overreach, as Trump is unable to stop blabbing about his — possibly illegal — dealmaking and unconstitutional policy goals. But look to the Republican Party’s backbenchers: You’ll see what MAGA could do with a figurehead who can keep their trap shut. 

A loyal Trump acolyte, Louisiana Gov. Jeff Landry has happily deployed bored-looking National Guard troops to New Orleans and the U.S.-Mexico border for little more reason than pleasing the president. He has successfully pushed a law to require the display of the Ten Commandments in schools, and he rarely shies away from red meat conflicts with his state’s few Democratic strongholds. Little surprise, then, that Landry was hailed as MAGA’s next-generation hero by Rolling Stone in 2024.

But when the time comes to pass Republican policies he truly cares about, or to hand out contracts and favors to his preferred businesses, Landry goes eerily quiet. Unlike Trump’s premature crowing over his massive ballroom or countless would-be Iran ceasefires, the governor has a tendency to let his work speak for itself. 

When it was published, Landry’s profile in Rolling Stone made hay out of his ability to go dark. Lately, though, when he gets quiet, it’s out of legal necessity. His administration has proven remarkably open to signing non-disclosure agreements while working out public deals with megacorporations.

According to a report from the New Orleans Times-Picayune, the Landry administration has signed nearly 300 NDAs since he took office in 2024. The Gulf States Newsroom uncovered a further 100 NDAs between the governor’s office and its employees, restricting what they can share about their time on the job. Reporter Drew Hawkins, who spoke to employees of former Louisiana gubernatorial administrations, said the broad gag orders on public employees was unprecedented.

“[T]hey’ve never seen anything like this,” Hawkins told New Orleans television station WWL. “They don’t know about anybody else signing them. They never signed them, and then you know one of them reviewed it and went through it point by point and talked about just how wild this would be to enforce.”

The result of all these hush-hush agreements is most noticeable in recent headline deals with SpaceX and Meta. The former was given the OK to build a massive spaceport in coastal Louisiana in between two wildlife refuges. While the under-wraps deal was being worked out, Landry signed laws exempting aerospace operations from property taxes, nuisance liabilities and public records requests. The final deal, approved in a public meeting of a new development board announced just 24 hours before, granted SpaceX more than $24 billion in tax breaks to build a rocket-launching facility no locals had even heard about.

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A similarly tight-lipped dealmaking process led to Meta’s announcement of its largest data center to date in rural Northeast Louisiana. The project, dubbed Hyperion, will cover six square miles of Richland Parish. The tax breaks granted to Meta, again without public input, total more than $3 billion.

For his part, Landry kept quiet about the agreements until the last possible moment. But once the ink was dry, he was downright boastful about them. “I have no problem letting the people in the state of Louisiana decide whether what we put together was worth it,” he said, telling the Times-Picayune that he was motivated by pragmatism and a desire to drag his economically underperforming state into the future. “You don’t do these deals in the public,. At some point, you have to give the people elected to lead this state the opportunity to lead.”

Since Louisiana’s have a habit of ending up in prison, some level of backroom chicanery is to be expected in the Bayou State. At the moment, Landry’s NDA-heavy approach is largely a Louisiana phenomenon. But the ethically dubious practice of burying public-private deals under NDAs could be put to use elsewhere. 

Landry’s down-low dealmaking offers a blueprint for post-Trump Republicans looking to push through potentially unpopular agreements and policies, including those involving data centers and artificial intelligence. While the president may no longer be able to harness the support he enjoyed by virtue of being loud-mouthed himself, his followers can work quietly to carry on his project under a blanket of keep-quiet agreements — springing them on the public when the deals have already been made.

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Fox News is confronting an awkward problem of its own making. Conservative media has spent years teaching its audience to distrust the institutions building artificial intelligence, but now those same institutions are working with Donald Trump and Republicans nationwide to secure billions of dollars in public infrastructure, regulatory favors and political protection to build the physical machinery that makes AI possible. So the network is now trying to discipline a conservative backlash it helped build by recasting public anger as a threat to Trump’s economic agenda and America’s rivalry with China.

The shift was gradual. The network did not simply move from being skeptical of AI to becoming enthusiastic about it. Instead, it changed the question. What began as a story about whether AI was “woke” became a story about whether the U.S. could afford to not dominate its development. 

Over the past three years, as Trump’s alliance with tech oligarchs deepened, network hosts have seemingly dropped their culture war suspicion of AI, which at first centered on ChatGPT and accusations that the chatbot, produced by OpenAI, was “woke” and exhibited an “anti-Trump bias.” They have now adopted an aggressive defense of the industrial buildout behind the technology. What began as a moral panic over Silicon Valley chatbots and censorship has turned into a desperate campaign to douse the flames of a conservative grassroots rebellion against AI data centers.

When ChatGPT exploded into public consciousness in early 2023, network hosts used its standard culture war playbook to raise the alarm against generative AI. Jesse Watters complained on “The Five” that AI would discriminate against conservatives and said he feared machines would become another mechanism for censorship. Laura Ingraham held up the news that Vanderbilt administrators had used the chatbot to draft a message after the Michigan State shooting as proof that intellectual standards were collapsing. Tucker Carlson, then still on the air, gave Elon Musk a platform to voice apocalyptic warnings about where the field was heading. 

For a moment, the right-wing media apparatus seemed positioned to critique AI as an anti-human concentration of corporate power. But when Carlson was ousted only days after the April 2023 interview, he took that strain of populism with him to the political periphery, joining voices like former Trump adviser and podcast host Steve Bannon in expressing sustained alarm over AI from the right. 

But as Salon’s Amanda Marcotte has documented, the politics surrounding the technology changed as the money got bigger. Tech companies began pouring hundreds of billions of dollars into data centers. After the federal government’s own assessment estimated that data centers consumed about 4.4% of total U.S. electricity in 2023, and could consume between 6.7% and 12% by 2028, conservative voters who distrust Silicon Valley and resent rising utility bills collided with Trump-aligned officials who want to build the technology and its data centers at breakneck speed. A July Fox News poll found that 70% of Americans opposed data centers being built in their communities. Faced with a genuine populist uprising against corporate extraction, the network seems to have stepped in to perform damage control for Big Tech and the Trump administration. 

By August 2026, “Fox & Friends” began reassuring viewers that local opposition was not an authentic community defense but rather a deceptive plot orchestrated by the “far left.” Host Brian Kilmeade suggested that calls to slow down AI expansion could “tank” the economy ahead of the midterms, effectively warning viewers that defending their local water source was an act of economic sabotage. On “The Five,” Greg Gutfeld picked up the same talking point, arguing that Democrats were weaponizing local opposition to AI development as a sneaky way to undermine Trump’s economic numbers. Will Cain’s program has similarly cast local opposition as a Democratic weapon for stirring outrage in swing districts. 

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Fox reached for establishment gravitas and deployed heavyweights from the national security state like former Secretary of State Condoleezza Rice to sell the data centers buildout under the banner of “techno-optimism.” Dismissing concerns over sweeping job losses on Monday, Rice framed the issue around international competition. On Fox Business, Larry Kudlow has argued that opposing data centers amounts to promoting China, and Charles Payne has described a New York moratorium as part of a Democratic war on AI. In May, Payne went further on “Jesse Watters Primetime” when he accused Sen. Bernie Sanders, I-Vt., of working with the Chinese to kill the American AI industry. 

An incident involving businessman and television personality Kevin O’Leary is the classic cautionary tale taught in journalism schools. In May, the “Shark Tank” investor appeared on former Fox Business host Maria Bartiromo’s show promoting his proposed Utah data center when he claimed that local groups and residents opposing it were proxies for the Chinese government. The allegation was subsequently repeated across Fox programming. O’Leary later acknowledged that he had no evidence that the organizations or individuals he identified were funded by China or the Chinese Communist Party. Fox News Media eventually issued an on-air apology.

This campaign to pacify the conservative base culminated in Trump’s direct intervention. Characterizing fears of existential risk from AI as a “hoax,” Trump made it clear that corporate expansion would take priority over local or environmental concerns. After returning from a golf tournament in Illinois over the weekend, Trump openly boasted to reporters at Joint Base Andrews about his late-night dinner with Anthropic CEO Dario Amodei, illustrating the strange politics of this moment. Anthropic has become one of the most prominent companies arguing that powerful AI systems require safety measures and public oversight. Amodei himself has warned that AI could pose a risk to humanity if developed badly. 

On Tuesday, ahead of a scheduled lunch with industry executives to discuss the technology, Trump announced the launch of America.gov, a government chatbot billed as a research tool for public services. “We do not surrender to fears about what technologies will do to us,” he said. “We decide that those technologies will do for us some very, very incredible things.” Using his preferred moniker for AI, the president added. “This kind of innovation in government is just a preview of what is possible with super intelligence.”

Trump’s rhetoric and actions underscore that his role in selling AI to a skeptical public is central. He has dismissed existential AI fears as a “hoax” and made expanding data centers a centerpiece of his agenda. That is why Fox was so quick to abandon the rural and suburban communities facing the real-world fallout from data centers, choosing instead to lecture its audience on the national security duty of surrendering their power grids and backyards to Big Tech.

UPDATE: This column has been updated to include President Donald Trump’s announcement that the government is launching its own chatbot, America.gov.

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