Meta Muse users are adopting the app for shopping and personal productivity, the company said during its Q3 earnings call. The AI app now has over 10M users.

New data also shows Muse is retaining users at higher rates than its AI rivals.

Meta and Apple have teamed up for the launch of the social media giant's newest model, Muse Spark Open, which will run locally on Apple silicon.

Where Muse Spark aimed to be a lightweight model that could perform at low latency, the Wonder models are larger and said to be more capable, with higher benchmark scores and better results on complex tasks like coding.

Meta’s AI agent Muse is now available on iPad, just a month after its mobile debut, as the company rapidly expands the assistant’s reach and integrations.

Personal AI agents promise to shop, book flights, and make reservations for you. But deliberate blocks and anti-bot defenses are getting in the way, leaving consumers caught in the middle. A new standard aims to help.

Meta says its Muse AI agent cannot access a user’s Messages without explicit permission, disputing a journalist’s account that the agent read his private messages while the required Mac setting was turned off.