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Received — 29 July 2026 ⏭

Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
29 July 2026 at 10:09


Today's links


A bow-wielding cherub standing amidst two antique globes. From behind one looms the poop emoji from the cover of Enshittification, mouth covered in a grawlix-scrawled black bar; from behind the other looms the reverse centaur from the cover of The Reverse Centaur's Guide to Life After AI.

Enshittification and Reverse Centaurs go global (permalink)

It's safe to say that the past couple of years have been good ones for me publishing-wise, thanks to a string of international bestsellers, both novels (Picks and Shovels) and nonfiction (Enshittification, Reverse Centaur), as well as plenty of awards and accolades:

https://craphound.com/shop

Over the past two months, I've won the Locus Award (Enshittification), had a NYT bestseller (Reverse Centaur), gotten a word in the OED ("enshittification"), and had the number one bestselling nonfiction paperback in Canada for more than a month running (Reverse Centaur). I also turned 55 – and my radiologist told me I'm now cancer-free, so it's been a good summer all around.

These books have done especially well internationally because they deal with technopolitics, which means that my readers are disproportionately Internet People, and for historical reasons, these are folks who are more likely to speak English, even if they live outside of the Anglosphere.

This post is primarily for those readers, who often write to me to let me know how much they enjoyed the books, so much so that they'd like to share them with their less online, less English-conversant friends, and want to know whether there is a translation coming in their own language.

Good news! Both Reverse Centaur and Enshittification have many foreign editions that are either published or forthcoming in the next year or so. The foreign rights team at Farrar, Straus and Giroux were good enough to prepare a list of all these editions, which I'm about to reproduce below.

If your preferred language isn't on the list, I apologize. Translation deals are primarily "pull," not "push" – that is to say, a foreign publisher contacts my publisher and asks for the rights (though my publisher does market the rights and attends all the book fairs where these deals are often made).

The upshot here is that I am not really in a position to do more than has already been done to get an edition published in your preferred language or territory. If you happen to have a favorite local publisher, you could always ask them if they would like to get in touch with Farrar, Straus and Giroux foreign rights team to secure a license.

I also need to note here that these deals are generally with established publishers who have relationships with national booksellers and distributors (rather than enthusiastic individuals who want to produce a translation and see if they can get it read by other people in their country). The hard part of publishing isn't the translation, the typesetting, the book design or even the writing – the hard part is connecting a text with its readers:

https://pluralistic.net/2021/07/04/self-publishing/

With that all said, here's the master list of editions of Enshittification and The Reverse Centaur's Guide to Life After AI:

Reverse Centaur: paperback, Jun 2026
https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Reverse Centaur: hardcover, Jun 2026
https://www.versobooks.com/en-gb/products/3584-the-reverse-centaur-s-guide-to-life-after-ai

Reverse Centaur (as A Nagy Összemolás/The Big Collapse), not yet scheduled

Reverse Centaur, not yet scheduled

  • Taiwan 🇹🇼: Acropolis
    Enshittification, first quarter 2027

  • Thailand 🇹🇭: Salt Publishing
    Enshittification, Oct 2026

  • Türkiye 🇹🇷: Okuyanus
    Enshittification, Fall 2026

  • Ukraine 🇺🇦: Athena Publishing
    Enshittification, not yet scheduled

(These are the confirmed deals. There are lots of other deals in negotiation, especially for Reverse Centaur, which is only a month old.)

I hope some of you found this useful! If not (or if so!), don't worry, I'll be back with more essays in the days to come.

One final note for newsletter readers: I realize that I have violated my "one emoji per edition" rule with the flags above. Rest assured this will not be a regular thing.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Linux Thinkpads can be controlled by knocking on them https://web.archive.org/web/20060814065844/http://www-128.ibm.com/developerworks/linux/library/l-knockage.html?ca=dgr-lnxw01Knock-Knock

#20yrsago Why the CBC doesn’t need DRM https://web.archive.org/web/20060820121451/https://www.michaelgeist.ca/component/option,com_content/task,view/id,1342/Itemid,85/nsub,/

#20yrsago Aussie mall defends its photons from terrorists https://web.archive.org/web/20060910224208/http://www.theage.com.au/articles/2006/07/29/1153816426869.html

#15yrsago Sleepy English town to be entirely surveilled in case criminals forget and drive through it on their way to crimes https://web.archive.org/web/20110731020858/https://www.telegraph.co.uk/motoring/news/8670642/Sleepy-market-town-surrounded-by-ring-of-car-cameras.html

#10yrsago Lessons from the DNC: Ronald Reagan, the Southern Strategy, and “abnormal politics” https://crookedtimber.org/2016/07/30/philadelphia-stories-from-reagan-to-trump-to-the-dnc/

#10yrsago How to pay no taxes at all! (if you’re Apple, Google or Facebook) https://www.nakedcapitalism.com/2016/07/video-guide-to-legal-tax-evasion-with-an-apple-boycott.html

#5yrsago Games Workshop declares war on its customers https://pluralistic.net/2021/07/30/space-marines/#fairy-use-tale

#1yrago Delta's AI-based price-gouging https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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Pluralistic.net

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 28 July 2026 ⏭

Pluralistic: Discernment (28 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
28 July 2026 at 12:44


Today's links

  • Discernment: How can you fact-check AI when you're asking it to teach you something you don't understand?
  • Hey look at this: Delights to delectate.
  • Object permanence: How to help with computers; Batman equation; Fuck and the law; NC's racist voting law; Pregancy app is full of spyware; Stiglitz v Apple's "tax fraud"; Accelerometer fingerprinting; Sacklers v bankruptcy; Boss-politics antitrust.
  • Upcoming appearances: Edinburgh, Sydney, Melbourne, Brighton, London, South Bend.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A 1960s classroom. A teacher in a blue dress stands at a blackboard in the background; in the foreground, a child works at a desk. The child's head has been replaced with the head of a killer robot. The blackboard is covered in printed circuits

Discernment (permalink)

As far as I can tell, this dialog between MacArthur prize-winning mathematician Terrence Tao and Chatgpt about "the Jacobian conjecture counterexample" is very impressive:

https://chatgpt.com/share/6a5fdc7a-d6f8-83e8-bbea-8deb42cfed56

Now, the clause "as far as I can tell" is doing a lot of work in that sentence. I am reasonably math literate, up to first-year calculus and a lifetime spent around my father (a mathematician). However, I have never heard of "the Jacobian conjecture," and while I know what all the words in the first paragraph of the relevant Wikipedia entry mean, I can't parse any of the sentences they form:

https://en.wikipedia.org/wiki/Jacobian_conjecture

In other words, I lack the discernment to evaluate the output of the chatbot that Tao exchanged theories with. If you showed me an equally opaque transcript of a "conversation" between a chatbot and a crank with AI psychosis whose math made no sense whatsoever, I couldn't make an a priori judgment about which one was a solid piece of mathematical theorizing and which one was a math-flavored word-salad.

As many skilled programmers can attest, chatbots can produce very useful output – but as even the most ardent AI-assisted coder will admit, chatbot-written code is also full of baffling, obvious errors (and subtle, hard-to-spot ones):

https://pluralistic.net/2025/08/04/bad-vibe-coding/#maximally-codelike-bugs

These errors (which the industry wants us to refer to as "hallucination" – a whimsical, obscuring, anthropomorphizing euphemism) are the reason that reliable AI use requires the discernment that comes from skill and expertise. I use a local chatbot to spellcheck these posts. Chatbots spot all kinds of typos that regular spellcheckers miss:

https://pluralistic.net/2026/02/19/now-we-are-six/#stock-buyback

There's a reactionary group of strangers who seek me out to tell me that I'm a bad person for doing this. These are pointless conversations, mostly because I can barely make out a word over the scraping sounds of all the goalpost-moving these scolding strangers engage in.

They start by insisting that I'm burning down the planet by running a low-CPU load piece of software on my own computer. After I explain that running a chatbot on my machine uses no more carbon than, say, applying a blur effect to an image in my image editor, they tell me I'm unwisely giving my private data to the AI companies. Then I show them the network logs that demonstrate that my local chatbot doesn't send or receive any network data.

Then they turn to the supposed cognitive effects of using a chatbot to find typos in an essay. I explain that I'm not asking an AI to write things for me or explain them to me – I'm asking it to point out where I've forgotten to put a period at the end of a paragraph, or fatfingered a word like "ever" as "every." I even send them the "before" and "after" of an essay after I've corrected some chatbot-identified typos in it:

https://craphound.com/before.txt

https://craphound.com/after.txt

This is when things get increasingly pointless. My interlocutors come up with farcical reasons why it's immoral or dangerous to use this LLM-based spellchecker. They say I'm using too much compute and that I could use a simpler piece of software to do the same thing (which is both untrue and silly – I also run a journaling filesystem on my computer that is vastly overpowered for editing a textfile – who cares?). Or they insist that the mere act of making copies of published works in order to count their elements and the relationships between them is a sin, despite the fact that this standard would kill search engines, the Internet Archive, and the Oxford English Dictionary:

https://pluralistic.net/2023/09/17/how-to-think-about-scraping/

I mean, by all means let's hate the AI companies and work to end their disgusting campaign to pauperize creative workers, but let's not fall into the trap of siding with the media bosses who insist that the salvation of creative labor will arrive when Sam Altman pays David Zaslav for the right to cram the entire Warner catalog into Openai's chatbots:

https://pluralistic.net/2026/03/03/its-a-trap-2/#inheres-at-the-moment-of-fixation

Above all, my interlocutors continue to insist that my LLM-powered, local, open source chatbot spellchecker will make me a worse writer. It's a very strange insistence. My first word processor was a program listing published in a magazine I bought at a corner store and laboriously typed into my Apple ][+. In the 40+ years since, word processors have gotten lots of new features, many of which I thought were useful and many more that I found annoying. There were even some of these features that made the writers who used them worse at writing, in my (expert) judgment.

But from the very start, I knew that you couldn't just trust a spellchecker to correct your documents. I mean, I'm a science fiction writer. I started making up silly words decades before coining "enshittification." I've been telling spellcheckers to fuck off since I learned to type. If you aren't a good writer, spellcheckers are dangerous, and the more "advanced" the spellchecker is, the more dangerous it is.

A few of my collaborators insist that I use Office 365's AI-enabled version of Word to work on documents with them. It's maddening. I estimate the ratio of good suggestions to bad ones that M365 insists on shoving into my face at about 1:100. It's practically unusable – so much so that I often copy the block of text we're working on into a text editor, make my changes, then paste it back into the Word window.

If I were to accept even 10% of these suggestions, my work would be made significantly worse. Putting chatbots into Word pushed it from "annoying" into "enshittening." I certainly understand how relying on a chatbot to make edits to your work could make it worse.

That's where discernment comes in. I have written more than 30 books over the past 25 years. I have lots of experience defending my word choices, and not just against the mechanical judgments of a high-handed spellchecker, but also against overreaching copyeditors and paranoid publisher's lawyers. I know which words I want to write, and I know why I want to write them – and I know when a suggested fix is a good one and when it's wrong or stupid or just plain clunky. When it comes to writing, I have discernment.

That's not true when it comes to higher math. I would no more ask a chatbot to explain "the Jacobian conjecture counterexample" than I would tell my writing students to get a chatbot to suggest ways to fix their stories:

https://pluralistic.net/2026/01/07/delicious-pizza/#hold-the-gravel

I don't know nearly enough about math to ask a chatbot to explain it, or check my work, or even assemble a bibliography of human-authored works I should work my way through if I want to learn about it. If I wanted to understand "the Jacobian conjecture counterexample," I would set aside several days and work my way through that gnarly Wikipedia entry and its references and blue links to related concepts. If I really wanted to understand it, I'd enroll in a course at the Open University or Khan Academy.

All of this has been obvious to me since I first encountered LLM-powered bots. If you understand a subject really well – well enough to discern useful bot output from defective bot output – then bots can be useful. Sometimes very useful, mostly ordinarily useful. For example, I've been writing Pluralistic for about 6.5 years now. I've written 1,683 posts now (1,684 after I hit publish on this one), and the corpus is now getting large enough that I sometimes struggle to find a post I'm trying to reference, even with all my careful tagging and my extensive knowledge of WordPress's URL-line options for searching the database with tag and keyword combos.

I've been toying with the idea of exporting my whole corpus and shoveling it into a local chatbot, so that I can type, "Which post did I talk about the evils of showing people your chatbot output in?" and get a link to the correct essay:

https://pluralistic.net/2026/03/02/nonconsensual-slopping/#robowanking

(Don't follow this link! I will be referencing the essay it goes to shortly; I struggled to find it when I sat down to write today; I'd accidentally tagged it with "at" instead of "ai" and missed the typo when I published it.)

There are very few subjects I have more discernment over than "essays I have written." If I ask a chatbot to tell me which post I'm thinking of, I will instantly know which of its guesses are correct and which ones aren't. No one in the universe is better qualified than me to perform this task. No one ever will be.

Now, as it happens, I know exactly how badly a chatbot can screw up when it comes to my own work, because strangers insist on asking chatbots about me and then, for reasons I find baffling, they send me the output. Please don't show anyone your chatbot transcripts unless they ask to see them. It's embarrassing at best and annoying at worst:

https://pluralistic.net/2026/03/02/nonconsensual-slopping/#robowanking

(There's that reference I promised. You can follow the link now!)

Again, discernment is everything when it comes to getting useful work out of a chatbot. If you don't know anything about my work and you ask a chatbot to explain it to you, you will likely be badly misled. If you are familiar with my work and you ask a chatbot for the best examples where I explain a given subject, you may get a good answer, and if you get a bad one, you'll know it.

The centrality of discernment to productive AI usage is obvious, and that's why I find the insistence that AI can be used as a teaching assistant (or worse, a teacher) so baffling. By definition, a student isn't an expert on the subject they're studying. That's the whole point of studying – to acquire knowledge and thus discernment. Asking students to learn via chatbot explanations is both incoherent and dangerous.

Doubtless, there are ways that teachers might find chatbots useful, but for Christ's sake, don't use them to teach. There's plenty of ways teachers can use chatbots without asking students to learn from them.

Here's an example. My daughter graduated from a big, typical American high school a couple years ago, and I spent her high-school years getting progressively angrier about the bad compromises that her teachers were forced into.

Between "Common Core" and "Advanced Placement," the US system has been highly standardized. Teachers are under enormous pressure to teach specific aspects of specific subjects in a specific order, and students are told that their future life chances turn on their ability to pass high-stakes tests:

https://pluralistic.net/2024/01/16/flexibility-in-the-margins/#a-commons

This gives rise to many frustrations for teachers and students alike, but nothing got my dander up so much as my daughter's math teachers' testing practices. In all of my kid's higher math classes, teachers had a single, prized set of tests, and lived in fear of these escaping into the wild and turning into cheating aids. As a result, teachers collected students' math exams and quizzes and did not return them. Students sat exams, worked through the problems and got their grades – but were not allowed to take home their tests to see where they went wrong.

Look, I know I'm no mathematician, and I know I'm not a math teacher, but I know enough about pedagogy to know that this is crazy. This is like trying to get better at archery by loosing arrows at a target but not checking to see where they hit. It's bananas.

I also understand why the teachers felt they had to do it. Writing test questions that test for specific concepts in a specific order is a lot of work, and generating new tests for every class is the kind of task that would consume time better spent on lesson planning and meeting with students.

It's easy to imagine a teacher who creates prompts for each test question that cause a chatbot to emit a new test paper for each class, along with answer keys. These questions are easily validated by a skilled teacher, who definitionally has the discernment to know whether a test question fits the bill. I could even see vibe-coding a little app to spit these questions out – though again, I would want the teacher to work through the questions each time to make sure they were sound.

Both my parents are teachers. My brother is a teacher. I teach every now and again. Teachers do a lot of repetitive, unrewarding work. They also do a lot of difficult, creative, extremely important work. Good teachers have the discernment to sort good classroom materials from bad ones. They do that already, because just as you don't need an LLM to generate bad spellchecker suggestions, you also don't need an LLM to generate sub-par educational materials. There are plenty of "educational" publishers who'll do that all day long.

AI is a normal technology. That means there are times when it is useful and times when it is pointless or actively harmful. One rule of thumb for chatbots is that they can only provide useful information to experts who have the discernment to ignore the defective output that LLMs always emit. That means that the dream of chatbots as replacements for teachers is a nightmare.

Getting rid of teachers because we all have chatbots is like getting rid of doctors because we all have the plague.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago How to help someone use a computer https://pages.gseis.ucla.edu/faculty/agre/how-to-help.html/

#20yrsago Arrested for taking a pic of a cop arresting someone else https://web.archive.org/web/20060813102257/http://www.nbc10.com/news/9574663/detail.html

#15yrsago Batman logo in equation form https://www.reddit.com/r/pics/comments/j2qjc/do_you_like_batman_do_you_like_math_my_math/

#15yrsago Vindictive WalMart erroneously accuses couple of shoplifting, has husband deported, wife fired, costs them house and car https://web.archive.org/web/20111002102637/https://www.courthousenews.com/2011/07/26/38455.htm

#15yrsago House Committee passes bill requiring your ISP to spy on every click and keystroke you make online and retain for 12 months https://www.eff.org/deeplinks/2011/07/house-committee-approves-bill-mandating-internet

#15yrsago Fuck and the law https://papers.ssrn.com/sol3/papers.cfm?abstract_id=896790&

#15yrsago Bill Nye explains to Fox News why lunar volcanoes don’t disprove anthropogenic global warming https://web.archive.org/web/20110924185725/https://www.mediamatters.org/mmtv/201107280007

#10yrsago North Carolina’s voter suppression law struck down as “racist” https://edition.cnn.com/2016/07/29/politics/north-carolina-voter-id/index.html

#10yrsago Pregnancy-tracking app was riddled with vulnerabilities, exposing extremely sensitive personal information https://www.consumerreports.org/electronics-computers/mobile-security-software/glow-pregnancy-app-exposed-women-to-privacy-threats-a1100919965/

#10yrsago “Tellin The World” 1972 voting PSA aimed at 18-25 y/o working-class voters https://archive.org/details/TellinTheWorld

#10yrsago Trump campaign frisks, then blocks ticketed Washington Post reporter at Pence rally https://web.archive.org/web/20160729170353/https://www.washingtonpost.com/news/the-fix/wp/2016/07/28/a-washington-post-reporter-was-banned-from-a-trump-pence-rally-yesterday-that-should-frighten-you/

#10yrsago Nobel-winning economist Joseph Stiglitz calls Apple’s tax strategy a “fraud” https://web.archive.org/web/20160731112543/http://www.bloomberg.com/news/articles/2016-07-28/stiglitz-calls-apple-s-profit-reporting-in-ireland-a-fraud

#5yrsago Unauthorized cups https://pluralistic.net/2021/07/29/impunity-corrodes/#well-run-dry

#5yrsago Tracking you with accelerometer signatures https://pluralistic.net/2021/07/29/impunity-corrodes/#in-motion

#5yrsago Stories from Black women's customer service hell https://pluralistic.net/2021/07/29/impunity-corrodes/#arise-ye-prisoners

#5yrsago Bankruptcy and elite impunity https://pluralistic.net/2021/07/29/impunity-corrodes/#morally-bankrupt

#1yrago Boss-politics antitrust and the MAGA crackup https://pluralistic.net/2025/07/29/bondi-and-domination/#superjove

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 24 July 2026 ⏭

Pluralistic: AI solipsists and AI cynics (24 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
24 July 2026 at 12:21


Today's links


A carny barker waving his top-hat and selling tickets from a roll; his head has been replaced with the hostile red eye of HAL9000 from Kubrick's '2001: A Space Odyssey.' The background is a magnified, halftoned detail from a US$100 bill.

AI solipsists and AI cynics (permalink)

As a technology, AI isn't exceptional. It's not exceptionally wicked. It's not exceptionally good. Take away the accompanying, galactic-scale stock-swindle, and we'd call AI's applications "plug-ins" and we'd use them and abuse them in the same way that we've used every other technology:

https://www.normaltech.ai/

As a destructive economic pathology, AI is extraordinary. AI boosters have spent a baffling and terrifying sum of money – over $1.4T, most of that in the past year – on the promise of making as many workers unemployed as possible, while lowering the wages of the meager survivors of this jobspocalypse. To make things worse, AI can't do the jobs it's replacing: AI is predicated on the premise that the monopolies, duopolies and cartels that control the global economy can deliberately worsen their products without suffering economic or regulatory consequences, because they're the only game in town.

In service to this bubble, AI companies have suborned regional governments into running roughshod over environmental and planning review in order to build endless acres of data centers, many of which will likely end up casualties of the imminent bubble-pop, never to be switched on or even completed. What an indignity to have your farm or house seized through eminent domain, only to see it razed and replaced by a weed-choked empty field, a lonely foundation slab, or an abandoned empty building that could only ever be repurposed for laser-tag or an ICE concentration-camp:

https://gizmodo.com/trump-on-data-centers-you-cant-fight-it-you-have-to-go-with-it-2000790014

This is just one of the many negative effects of AI that can be traced to the scale of the bubble. Were it not for the imperative to turn more than a trillion dollars of losses into a profit, we would not have the aggressive, site-destroying scraping epidemic. Nor would we see AI crammed into every part of every product and service we use. And of course, in the absence of the investment bubble, businesses wouldn't be firing productive workers and replacing them with defective chatbots.

The single most salient fact about AI is the investment bubble, not the technical characteristics of chatbots or recent advances in statistical inference. AI's investor story is an incoherent tangle of predictions about AI's future, ranging from the outlandish ("Once we spend enough money, AI will become God and solve all our problems, including our profitability crisis") to the dystopian ("The majority of jobs in the economy will be done by our chatbots, and the employers who previously employed those workers will split the wage savings with us").

None of these stories are plausible, which raises an urgent question: why have the world's wealthiest investors been so eager to hand over trillions to finance this bubble?

I have previously written about one reason that billionaires find the AI story so compelling: at root, many billionaires just don't believe most other people are actually, fully real. How could they? Achieving billionairehood requires that you inflict pain on vast numbers of people. If you truly believed that those people were as real as you are, you'd never be able to look yourself in the mirror. Whether it's Leona Helmsley's claim that "only the little people pay taxes," or Elon Musk's habit of calling people who disagree with him "NPCs," the whole ideological project of billionaireism is shot through with a kind of solipsism:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

This is true even in one-on-one encounters: for the Epstein Class, the children raped on his island weren't fully real – certainly not as real as their own children. It's even more true for the people that billionaires experience as statistical artifacts, such as Jeff Bezos's vast army of drivers and warehouse workers, with their sky-high on-the-job injury rates and the everyday indignity of their piss-bottles. It gets worse for social media bosses like Mark Zuckerberg, for whom AI's principal appeal is the prospect of ending socializing on social media, swapping your mulish friends for pliable chatbots who will organize their interactions with you to maximize your platform usage and thus the number of ads you see:

https://pluralistic.net/2026/01/19/billionaire-solipsism/#sirius-cybernetics

I think billionaire solipsism can account for much of the malinvestment in this obvious bubble, but I don't think it's the whole story. Rather, I think there's a whole cohort of investors who don't believe in AI, but believe that other people will believe in AI.

This is a well-established investment principle. As Keynes wrote, the point of investing isn't necessarily to pick the most beautiful contestant to win the beauty contest – it's to pick the contestant that the other judges will hand the crown to:

https://en.wikipedia.org/wiki/Keynesian_beauty_contest

In other words, you don't get rich from stock speculation by identifying the businesses whose profitability will grow the most – you get rich by identifying the businesses that other investors will pile into, pushing the price up. All you need to do is sell your shares after the price spike, but before anyone else figures out that the business is a turkey. It's like that old joke: "I don't need to run faster than the bear (market), I just have to run faster than you."

From the perspective of a cynical AI investor, the question isn't, "Can AI do your job?" The question is, "Can an AI salesman convince your boss that an AI can do your job?" So long as enough bosses are convinced to fire workers and replace them with AI, AI valuation will continue to climb, and if they time the market right, they can get out before those valuations crash. This proposition gets even sweeter if the CEO of the AI company is in bed with financial regulators and stock exchanges, and can force your financial advisor to buy his worthless AI stock with "little people's" retirement savings:

https://fortune.com/2026/06/13/spacex-stock-index-funds-passive-investing-401k-nasdaq-100-russell/

A bet that bosses will fire workers and replace them with AI is a good wager. Bosses are absolute suckers for this scam. Bosses hate the fact that they can't translate their plans into action without first having a series of ego-shattering confrontations with workers who actually know how to do things, who insist that those plans are illegal, stupid, impossible or will kill people:

https://pluralistic.net/2026/03/12/normal-technology/#bubble-exceptionalism

For these bosses, AI is the chance to wire the toy steering wheel they play with all day directly into the corporate drive-train. With enough AI slaves, the boss can run the company all on their own:

https://pluralistic.net/2026/07/10/posthuman-as-in-no-humans/#hell-is-other-people

In other words, you don't need to be a solipsist to bet on AI. It is sufficient to believe that bosses are solipsists, who can be relied upon to empty the corporate coffers in exchange for worker-replacing magic beans.

This is true in many scam sectors. I'm sure that most of the people who finance the supplements that Andrew Tate and Joe Rogan hawk understand that they're just a way to give yourself very expensive piss. They don't have to believe supplements work to believe that there is an army of desperate and credulous young men who will give anything for the promise they dangle.

Likewise, you don't have to believe that Gwyneth Paltrow can help women "regulate their periods" and "correct their hormonal imbalances" by selling them rocks to stuff in their vaginas. You just have to believe that between patriarchy-induced body shame and patriarchy-driven medical neglect, there's an army of desperate women out there who will buy those rocks and risk their lives by sticking them inside their bodies:

https://web.archive.org/web/20181225035739/https://www.vogue.com/article/goop-jade-yoni-egg-lawsuit-gwyneth-paltrow-vaginal-pelvic-floor-health

AI is even worse than vagina-rocks, of course. When the bubble bursts, when the seven AI companies that make up 35% of the S&P 500 tank, when a third of the US stock market is vaporized overnight, our governments will reflexively turn to austerity, the go-to response to every financial crisis. Austerity is fascism's best recruiting tool:

https://pluralistic.net/2026/04/12/always-great/#our-nhs

When the AI bubble bursts, the defective chatbots that replaced skilled workers will disappear with it, leaving us scrambling to get that work done after the workers who understood it have retrained, retired, or exited the workforce. AI is the asbestos we're shoveling into the walls of our civilization and our descendants will be digging it out for generations:

https://pluralistic.net/2026/04/08/process-knowledge-vs-bosses/#wash-dishes-cut-wood

Long after the AI bubble bursts, we'll be dealing with its catastrophic carbon emissions. The Second Law of Thermodynamics isn't up for debate. Once we sink enough therms into the sea, we are losing the ice-caps.

AI is an ordinary technology, but the AI bubble is extraordinary: extraordinarily toxic and extraordinarily dangerous. The source of that danger is financiers, and they are motivated by a mix of solipsism and a belief in other people's solipsism. For them, the most exciting investment hypothesis is that "hell is other people":

https://locusmag.com/feature/commentary-cory-doctorow-hell-is-other-people/

(Image: Cryteria, CC BY 3.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Stolen, infected computer transmits its location by virus spamming owner's address book https://slashdot.org/story/01/07/25/1510213/tracking-a-thief-via-the-sircam-virusa

#15yrsago Çurface: an industrial surface made from compressed coffee and melted coffee cup https://memex.craphound.com/2011/07/25/curface-an-industrial-surface-made-from-compressed-coffee-and-melted-coffee-cups/

#15yrsago Samsung Galaxy Tab 10.1: Android iPad-killer is a poorly thought-through disappointment https://www.theguardian.com/technology/2011/jul/25/why-samsung-galaxy-tab-is-meh

#15yrsago Strange tunnels of Austro-Germany https://web.archive.org/web/20120621155245/https://www.spiegel.de/international/zeitgeist/hideouts-or-sacred-spaces-experts-baffled-by-mysterious-underground-chambers-a-775348.html

#15yrsago BitCoin alternative: distributed, but not decentralized cash https://www.links.org/files/distributed-currency.pdf

#10yrsago Bruce Schneier on the coming IoT security dumpster-fire https://web.archive.org/web/20160725221959/https://motherboard.vice.com/read/the-internet-of-things-will-cause-the-first-ever-large-scale-internet-disaster

#10yrsago Our public health data is being ingested into Silicon Valley’s gaping, proprietary maw https://web.archive.org/web/20170917070322/http://www.nature.com/news/stop-the-privatization-of-health-data-1.20268

#5yrsago Amusement parks, crowd control and load-balancing https://pluralistic.net/2021/07/25/now-youve-got-two-problems-part-iii/

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 13 July 2026 ⏭

Pluralistic: Why aren't AI companies competing directly with their customers? (13 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
13 July 2026 at 10:15


Today's links


Three gold rush miners standing around a mule wagon piled high with mining supplies. They are surmounted by a Gold Rush-era advertisement reading 'GOLD MINING will be the leading business in the Northwest this year/EVERY MERCHANT can be prepared to supply his customers and keep his Profits and Money at home by inspecting/OUR LINE. It is complete. Send for our prices. Prompt shipments made.' The three miners' heads have been replaced with the heads of robots ganked from old pulp sf magazines. In the background a young man is performing a joyous headstand. The image has been sepia-toned.

Why aren't AI companies competing directly with their customers? (permalink)

"I often wonder what the Vintners buy/One half so precious as the Goods they sell" -The Rubáiyát of Omar Khayyám

I first encountered that quote from someone extolling the virtues of bookstores, and it stuck with me, because for most of my childhood, every bookstore visit ended with me broke and wishing I'd had three times as much to spend.

As a larval hyperlexic, I just didn't understand what a bookseller could possibly buy with my money that was better than the books they already had? Of course, then I became a bookseller and discovered that Sturgeon's Law ("90% of everything is shit") applies to a bookstore's wares as much as it does to anything else. I also acquired a monthly rent obligation and discovered just how important money could be.

Nevertheless, Omar Khayyám's question stuck with me, especially when I fell down a years-long rabbit-hole of learning about scams and the finance sector (but I repeat myself). Every get-rich-quick schemer will tell you that they've found the infinite money hack, which they will sell to you for a remarkably reasonable sum. Likewise, every stock picker claims they can outperform a simple low-load index fund, and all they ask of you is a few hundred basis points in exchange for multiplying your wealth beyond the dreams of Creosote. Neither one has a good answer to Khayyám's question: if you can make all the money with your amazing system, why do you need my money?

This is a question that needs to be forcefully put to AI hucksters. In their more expansive moments, the Altmans and Amodeis of the world will tell you that they're planning to teach the word-guessing program so many words that it will wake up and become god. DOGE's broccoli-haired brownshirts laughed in the faces of the NIH lifers who begged them not to vaporize their long-running cancer research projects: "General AI is around the corner and it's going to cure cancer. Cancer research is a waste of money!"

Which all raises the question: if you've truly incubated a foetal demiurge in your "AI lab," why are you offering to sell it to me? What do the AI hucksters buy/One half so precious as the Gods they sell?"

Of course, they might answer, "We need your money now so we can make god later." That's why they want your boss to fire you and replace you with their chatbots and split your wages with your former employer. But this just raises the same question: if you have a chatbot that can do a doctor's job, why sell it to a hospital? Why not just open your own hospital? If you've got a chatbot that can do a tax accountant's job, why sell it to a tax-prep service? Why not just open a tax-prep service? If you've got a chatbot that can teach my kids, why sell it to my local school district? Why not just open a school?

If the chatbot can do the job, and if the chatbot costs less than the worker who does the job today, then the chatbot company can profitably sell services more cheaply than anyone who presently employs that worker, because the chatbot company already owns the chatbot. If you were really on a glide path to creating an all-powerful deity and just needed cash to keep the venture going until the cancer-curing word-guesser awoke from its long slumber, then wouldn't you want as much cash as possible? Why would you voluntarily split the take with some sucky, washed, non-god-generating business from before 2022?

I think the only reason this question doesn't come up more frequently is that we're stewing in what Douglas Rushkoff calls the "go meta" economy, in which the most respectable and smartest business to operate must be as many abstraction layers away from real work as possible. Don't drive a taxi, own a medallion that you rent to the cab driver. Don't own a medallion, start a "rideshare" company. Don't start a rideshare company, invest in a rideshare company. Don't invest in a rideshare company, buy options to invest in a rideshare company:

https://pluralistic.net/2022/09/13/collapse-porn/#collapse-porn

The inverse relationship between doing something useful and making money is deeply ingrained in our economic wisdom. Take the world of online grifters, who don't just peddle get-rich-quick PDFs, they also peddle tools to generate get-rich-quick PDFs, as well as tools to steal other "wealth influencers'" insta videos and deepfake yourself into their pretend private jets:

https://www.404media.co/how-i-bought-a-private-jet-by-selling-10-subscriptions-to-404-media/

The scam economy boasts a bewildering array of ancillary services, like a $150/month service that lets you produce fake screenshots showing vast monthly income on other scam services (November Kelly calls this "The world's most expensive 'inspect element'"):

https://www.patreon.com/trashfuture/posts/faux-high-level-163443872

It's an old truism that in a gold rush, the only people who come out ahead are the people selling the picks and shovels. But that's not true – there's even more money to be made wholesaling picks and shovels to the retailers who operate the frontier mercantiles. Go meta!

https://commons.wikimedia.org/wiki/File:Alaskan_Gold_Mining_Supplies_(1897)_(ADVERT_277).jpeg

Today's economy is dominated by pick-and-shovel wholesalers. America is a gerontocracy drowning in MBAs, while there's no one to do eldercare:

https://www.msn.com/en-us/news/us/why-recruiters-can-t-find-workers-and-new-grads-can-t-find-jobs-it-s-not-ai/ar-AA27K57y

So it's not surprising that we don't ask why these AI god-botherers need our stupid money while they're immanentizing the eschaton. Why would they operate a hospital if they could go meta and sell the doctorbots to the MBAs running the hospital?

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Pro-lumber industry spoof of The Lorax https://web.archive.org/web/20010721042828/http://www.forestcouncil.org/news/articles/truax1.htm

#25yrsago Remixable vocal tracks from the next Public Enemy release https://web.archive.org/web/20010813195140/http://www.slamjamz.com/slamnews.php?article=7

#20yrsago Wikipedia creates RSS for its posts https://web.archive.org/web/20060718103013/http://www.micropersuasion.com/2006/07/wikipedia_entir.html

#20yrsago Anti-DRM picture-book https://web.archive.org/web/20060721095740/https://dustrunners.blogspot.com/2006/07/pig-and-box.html

#10yrsago The US has spent $122B training foreign cops and soldiers in 150+ countries, but isn’t sure who https://web.archive.org/web/20160713145824/https://theintercept.com/2016/07/13/training/

#10yrsago German free school teaches without grades, timetables or lesson plans https://www.theguardian.com/world/2016/jul/01/no-grades-no-timetable-berlin-school-turns-teaching-upside-down

#10yrsago For the first time, a federal judge has thrown out police surveillance evidence from a “Stingray” device https://www.rawstory.com/2016/07/federal-judge-throws-out-evidence-gathered-with-stingray-cell-phone-tracker/

#10yrsago Day on a Device: art made by screenshotting a multitasker’s screen with each context-switch https://www.theverge.com/2016/7/13/12170526/multitasking-phone-laptop-pierre-buttin-art

#10yrsago Remarkably Normal: the true stories of abortion in America https://web.archive.org/web/20160810092901/http://jezebel.com/the-vagina-monologues-but-for-abortion-1783289270/amp

#10yrsago Theresa May performs the Fresh Prince of Bel-Air theme https://www.youtube.com/watch?v=xv7Jd94bnOI

#10yrsago UK Labour’s dirty trick excludes 130,000 members from leadership vote https://web.archive.org/web/20160712225142/http://www.itv.com/news/2016-07-12/corbyn-opponents-try-to-fix-vote/

#10yrsago Security researchers: the W3C’s DRM needs to be thoroughly audited https://www.eff.org/deeplinks/2016/06/call-security-community-w3cs-drm-must-be-investigated

#10yrsago Help Doctors Without Borders fill in the geodata blanks for vulnerable communities https://missingmaps.org/blog/2016/07/14/mapswipe/

#10yrsago Sign a book of congratulations for America’s new Librarian of Congress https://web.archive.org/web/20160718023555/https://action.everylibrary.org/congratulate_carla_hayden_today

#10yrsago Hungary’s Cold War cartoons were weird and awesome https://globalvoices.org/2016/07/14/the-fascinating-world-of-cold-war-era-hungarian-cartoons/

#10yrsago The ACLU has a roadmap for defeating President Donald Trump’s signature initiatives https://web.archive.org/web/20160715131734/https://action.aclu.org/sites/default/files/pages/trumpmemos.pdf

#10yrsago America’s infrastructure debt is so bad that towns are unpaving roads they can’t afford to fix https://web.archive.org/web/20160713170836/https://www.wired.com/2016/07/cash-strapped-towns-un-paving-roads-cant-afford-fix/

#10yrsago It’s official: the Olympics result in the worst budget overruns of any megaproject https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2804554

#10yrsago Vivendi lobbyist appointed to run copyright for UN agency https://web.archive.org/web/20160717052135/http://keionline.org/node/2614

#10yrsago The long, racist history of Brexiteer Boris Johnson, the new UK Foreign Secretary https://www.bbc.co.uk/news/world-36792746

#5yrsago Facebook employees stalk users https://pluralistic.net/2021/07/14/who-watches-the-zuckmen/#pecksniffs

#5yrsago Semantic drift versus ethical drift https://pluralistic.net/2025/07/14/pole-star/#gnus-not-utilitarian

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 3 July 2026 ⏭

Pluralistic: CARDiac, syntax coloring, view source and vibe code (03 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
3 July 2026 at 11:00


Today's links


An insanely complex machine made up of many gears, troughs, water wheels, springs, screws, etc. It is housed in a brick building whose facade has been broken away. Three human figures labor to power the machine, turning cranks.

CARDiac, syntax coloring, view source and vibe code (permalink)

In the mid-1970s, my dad – then a budding computer scientist, subsequently a math teacher – brought home my first computer: the CARDiac, a Turing-complete, all-cardboard papercraft computer that you could write and execute programs on:

https://en.wikipedia.org/wiki/CARDboard_Illustrative_Aid_to_Computation

CARDiac stands for "CARDboard Illustrative Aid to Computation," and it was created in 1968 at Bell Labs as a way to teach high schoolers how computers worked. I wasn't anywhere near high school age (I think I was in third grade?) but the CARDiac was revelatory. The year before, I'd had access to a teletype terminal and acoustic coupler that let me operate a PDP machine at the University of Toronto, and I'd been endlessly fascinated with the possibilities. I wrote simple BASIC programs, chatted with ELIZA, and messaged other system users, one keystroke at a time, all on paper (the terminal didn't have a screen, just a printer, and we fed it 1,000' rolls of paper towels my mom brought home from her kindergarten classroom, which I then rolled back up so she could put them back in the bathroom for the kids to dry their hands on).

Interacting with a computer in real-time was captivating, but it wasn't until I assembled and used the CARDiac that it all snapped into place. With the CARDiac, you composed simple programs with pencil and paper, then followed instructions that directed you to move paper tokens in and out of various slots representing memory cells and an accumulator. All an electronic computer does is repeat these crude mechanical operations, millions of times per second, using microscopic transistors. None of that action can be observed with the naked eye, of course. If you had a very sensitive multimeter and a very good microscope, it's conceivable that you could indirectly watch this intricate dance, but only on very early processors, and only if you drastically slowed down their operations.

Much later, I learned a word for what I got from the CARDiac: legibility. Together, the CARDiac and I made a working digital computer, with me standing in for the physics that propels electrons down the endless labyrinth of a microchip, like a pinball triggering various blooping, beeping bumpers. Though the computing we performed was sub-trivial (adding one and one was a major undertaking!), the physical performance of that computing imbued me with Fingerspitzengefühl ("fingertip feeling"):

https://en.wikipedia.org/wiki/Fingerspitzengef%C3%BChl

This stood me in great stead in the years to come. To this day, when I think about my computer, I sometimes imagine those little cardboard tokens, shuffling in and out of the slits in my paper CARDiac. There's something very reassuring about this imagery. No matter how many levels of abstraction sit between me and the nanoscale transistors ranked in their billions beneath my fingertips, they are all undertaking those familiar operations I painstakingly performed on my child's desk all those years ago.

(This is one of the things that makes Science Comics Computers: How Digital Hardware Works such an amazing kids' book! By illustrating how a computer's operations are built up from simple boolean logic that can be represented as physical switches, the comic performs that same legibilizing magic that I got from the CARDiac:)

https://pluralistic.net/2025/11/05/xor-xand-xnor-nand-nor/#brawniac

Not long after my CARDiac experience, my dad brought home an Apple ][+, which came with a schematic that revealed the inner workings of the machine in ways that I found visually striking, if significantly less accessible than the CARDiac:

https://downloads.reactivemicro.com/Apple%20II%20Items/Hardware/II_&_II+/Schematic/Apple%20II%20Schematics.pdf

(For me, at least. For the legendary hardware hacker Andrew "bunnie" Huang, it was the start of a journey that turned him into one of the world's virtuoso reverse-engineers and science communicators):

https://pluralistic.net/2026/01/09/quantity-break/#so-many-chips

The Apple ][+ did very little when you took it out of the box. It came with a few floppies' worth of demo programs, and we bought a few more down at the local computer store, but most of the programs I ended up using with that machine were ones I typed in myself, from magazines I bought at the corner store (I spent half my magazine budget on Cracked, Mad and Crazy, the other half on computer magazines full of BASIC program listings).

Typing in a program, keystroke by keystroke, was another Fingerspitzengefühl-generating exercise. I wasn't much of a typist, so it was slow going, and of course I made a lot of typos. What's more, BASIC had already fragmented into several dialects by this point, so even a correctly typed program could fail to run until it had been adapted for the BASIC that shipped with the computer. Getting a program to run on my computer required me to hone my typing skills, but even more so, my problem solving skills.

After months of this, I (re-)invented the debugger, from first principles, coming up with lots of little tricks and gimmicks (many of them horribly inefficient) for identifying and solving my programs' errors. In later years, I had lots of opportunity to work with real debuggers, created and maintained by trained programmers who'd forgotten more than I would ever know about writing code, and my own cack-handed efforts to build my own version of their tools conferred a confidence and intuitive understanding that I could not have achieved otherwise. Figuring out the need for a debugger and then rolling my own (crude, inefficient) one made all debuggers more legible to me.

I think that "legibility" is an underrated trait. If a system is legible to you, then you have a superior basis for understanding it, improving it, and making it work again when it breaks down.

There's an old joke that goes, "physics is applied math; chemistry is applied physics, and biology is applied chemistry" (I've also heard versions that start with "math is applied philosophy" and carry on to "sociology is applied biology," etc). While this isn't entirely true, there's something profound in it: we understand and manipulate our complex reality by wrapping it in abstractions that package up a writhing, shuffling, vibrating machine inside a smooth, serene membrane with a sturdy and easily grasped handle. You could do chemistry using the tools of physics, but it would take hours to perform the kind of calculations a chemist does in seconds (just as it takes an eternity to add one and one with a CARDiac).

Nevertheless, there are times when it is useful for a biologist to think about chemical processes, and for a chemist to think about interactions at the level of physics, and for a physicist to do math. The membrane and the handle are essential, but sometimes you have to decap the sealed package and inspect and manipulate its internals directly. Problem solving, improvement and maintenance all require the ability to move up and down the stack of abstractions to figure out where to stick your probes and stage your interventions.

This is where legibility comes in. Interacting with physical processes improves your mental model. In Broad Band (a magisterial history of women in computing), Claire Evans talks about how the first programmers were women who did the "unskilled" labor of physically cabling components together, developing powerful Fingerspitzengefühl, with such high-fidelity, trans-abstraction mental models of the machines' operations that they became the world's best programmers and debuggers:

https://pluralistic.net/2021/02/13/data-protection-without-monopoly/#broad-band

My early adventures in programming were so powerful and instructive because nearly all the programs I interacted with on my Apple ][+ were written in BASIC (not just the ones I keyed in, but also the demo software and much of the packaged software we bought). That meant that I could get a listing of any program I was using, peeling open the membrane to look at the machinery underneath. I could even laboriously trace the operations of that program using my toy debugger. This, too, was legibility: the ability to flip between the effects of the running code, and the instructions themselves (and then to mentally map those instructions onto the movement of cardboard tokens in my CARDiac).

This affordance was repeated later on the early web, thanks to the "View Source" function that came built into every browser, acting as a velcro tab for the membrane that separated rendered web pages from their underlying instructions. In my early years as a web developer, I copied, pasted, adapted, probed and traced HTML in ways that would have been instantly recognizable to the younger me, keying in those BASIC programs and ripping apart the commercial software on my computer.

I read somewhere that the Bell Labs scientists who created the CARDiac were worried that, thanks to transistorization, the next generation of programmers wouldn't understand the physical, material processes that unfolded when their programs ran, and that this would mean a loss of legibility and intuition and Fingerspitzengefühl. I can't track down the reference now, but it stuck with me, because the CARDiac is such a perfect way of preserving those virtues.

Modern computer science curriculum includes some chip design for just this reason (just as chemists study physics and biologists study chemistry). But there are plenty of programmers – better programmers than I ever was or will be – who taught themselves and never had a CARDiac or gave much thought to chip design. They work at different layers of abstraction and in different ways to solve different problems. Maybe they could improve their art by tinkering with FPGAs, but there's always something even the most skilled artisan can do to round out and incrementally improve their craft.

In the same way, there are plenty of programmers – better ones than I ever was or will be – whose journey started at higher abstraction layers than a teletype terminal or a CARDiac. Maybe they started with a browser's View Source, teasing apart other people's Javascript to create weird Myspace customizations. Maybe they tweaked a programmable block in Minecraft. Maybe they modded a Scratch game. Or maybe they recorded macros using Applescript or Hypercard or Visual Basic to automate a routine task, only to later open up the source code generated by the macro recorder to make fine adjustments.

Whether you're pasting source from Stack Overflow or recording a macro in Excel, you are just one operation away from unwrapping the membrane and exposing the code beneath it. And with the modern internet, with Wikipedia, with endless tutorial videos, you are one further operation from penetrating the high level code to get at the code beneath it, and the code beneath that, and the code beneath that, all the way down to the bare metal.

Which brings me to vibe coding. As I've written, there's a world of difference between writing code for production and writing "personal software" that solves a problem you have. Whatever deficits that code has (due to the fact that you're not a skilled programmer) are offset by the fact that you're the one making the tool (which means your needs aren't lossily filtered through a programmer's understanding of those needs):

https://pluralistic.net/2026/06/15/vernacular/#hypercardian

There's nothing wrong with code that solves your problem, even if you don't know how that code works, even if it breaks in a couple of years, even if no one else could maintain, extend or debug that code. Personal software is fundamentally different from software made to be used and maintained by others:

https://pluralistic.net/2026/07/02/canonization/#operate-iterate-improve

Higher-level abstractions are necessary. Moving tokens between the slits in a CARDiac is a powerful exercise, but eventually you want to do something more substantial than adding one and one, and so you need to package up the mechanics of computing inside a membrane with an easily grasped handle (knowing that you can always open the membrane if need be).

The more automated code you generate – macros, pasted Javascript, Minecraft blocks – the greater the likelihood that you will be failed by a readymade, prefab component. At that point, you have means, motive and opportunity to open the membrane and start tinkering with the internals, and every time you do, you have a better chance of making a realization that improves your grasp on the whole system.

Automated code – whether from an LLM, View Source, Stack Overflow, or a macro recorder – is the top of a funnel. Many – most – of the people who enter the funnel won't slip further down the abstraction chute. They'll solve their problem (a virtue unto itself!) and move on. But the more people we put at the top of the funnel, the more chances our civilization gets to produce another skilled artisan who understands and can improve, iterate and repair the code the rest of us use.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago What real elections can learn from reality TV voting https://henryjenkins.org/2006/07/democracy_big_brother_style_1.html

#20yrsago Veteran print journo on neglected demographics http://citmedia.org/blog/2006/07/03/guest-posting-is-media-performance-democracys-critical-issue/

#10yrsago One of the copyright’s scummiest trolls loses his law license https://fightcopyrighttrolls.com/2016/07/03/prendas-hansmeier-stipulates-to-suspension-of-his-law-license/

#10yrsago Macedonia’s Colorful Revolutionaries defy the state by splashing paint on government buildings and monuments https://globalvoices.org/2016/07/03/defying-police-harassment-the-macedonian-colorful-revolutionaries-continue-to-chant-freedom/

#10yrsago Trump and Brexit are like lotto tickets: the more unrealistic, the better https://www.irishtimes.com/news/world/europe/fintan-o-toole-brexit-and-the-politics-of-the-fake-orgasm-1.2707398

#10yrsago Low income US households get $0.08/month in Fed housing subsidy; 0.1%ers get $1,236 https://web.archive.org/web/20160702151008/https://www.thenation.com/article/who-benefits-most-from-housing-subsidies-the-wealthy/

#5yrsago The future is symmetrical https://pluralistic.net/2021/07/03/beautiful-symmetry/#fibrous-growth

#1yrago Trump's not gonna protect workers from forced labor https://pluralistic.net/2025/07/03/states-rights-trumps-wrongs/#mamdani

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 2 July 2026 ⏭

Pluralistic: The difference between "today's task" and "accretive work" (02 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
2 July 2026 at 09:54


Today's links


A village revel in a sleepy wood, with many Renaissance peasants having a debauch. In the background is a hulking mainframe computer.

The difference between "today's task" and "accretive work" (permalink)

One thing I've learned about paradoxes: often the answer to the riddle of "how can this one thing have such a contradictory set of features and effects?" is "it's not one thing, it's two things*."

That's the idea that set me on the path to writing about "reverse centaurs" and AI. I was hearing from experienced programmers whom I knew to be reliable narrators of their own experience who described how AI was letting them write the best code of their lives; and from equally experienced and reliable coders who described a nightmare of tech debt: "I work in aviation, and I just don't think anyone should ever fly again, those things are now unsafe at any altitude, thanks to the code I had to sign off on":

https://pluralistic.net/2025/09/11/vulgar-thatcherism/#there-is-an-alternative

For so long as I thought of both of these groups as doing the same thing and getting wildly different outcomes, this was a paradox. But as soon as I realized that the former group were "centaurs" (workers who get to decide and direct their adoption of automation) and the latter were reverse centaurs (workers who were conscripted to serve as peripherals for automation systems), it all snapped into place. It only looked like they were doing the same thing – they were actually engaged in fundamentally different activities, which is why they were having such different experiences.

The same goes for vibe coding. Plenty of people I knew had gotten real value out of vibe coding personal utilities that made things better for them in a way that I instantly recognized from a life spent around people who'd been able to adapt and customize the systems they used to make their lives better:

https://pluralistic.net/2024/01/25/today-in-tabs/#unfucked-rota

Vibe coding can be seen as part of a lineage that includes shell scripting, Applescript, Hypercard and Visual Basic: ways for technical novices to directly create personal software, without having to ask a programmer to interpret their needs (and without having to pay every time they wanted to do something new with their computers):

https://pluralistic.net/2026/06/15/vernacular/#hypercardian

But if that's so, how to make sense of the seeming paradox of all that tech debt? For a tech company, code is a liability, not an asset:

https://pluralistic.net/2026/01/06/1000x-liability/#graceful-failure-modes

AI's pitch to bosses is that they can fire most of their workers in order to terrorize the remainder into tolerating a working life wherein they are made to mark the AI's homework, at superhuman speed, and to assume the blame when it goes wrong. This is obviously a terrible way to write code:

https://pluralistic.net/2024/04/23/maximal-plausibility/#reverse-centaurs

But it's also obviously going to produce terrible code:

https://pluralistic.net/2025/05/27/rancid-vibe-coding/#class-war

So is vibe code a way of empowering people to have the personal, vernacular tools that they design and adapt as they see fit? Or is it a way to shovel technological asbestos into the walls at scale, filling up our high-tech society with ghastly, lethal technical debt we'll be digging our way out of for generations?

Again: the paradox falls away once you realize that personal software you write for yourself is fundamentally different from "production code" that other people have to use, maintain and improve.

In an essay inspired by some thoughts on AI and mathematical theorem proving, Kellan Elliott-McCrea crystallizes this distinction in a really sharp way, bringing in Alex Kontorovich's idea of mathematical "canonization":

By canonization, I mean the process of taking a local, one-off formalization and turning it into library mathematics: general, reusable, coherent, efficient, and compatible with the rest… Canonization often changes the picture itself: the definitions, the abstractions, the API, and sometimes even the statement…

https://laughingmeme.org/2026/06/30/canonization-and-the-overhang.html

Elliott-McCrea posits that making code that is "socially constructed in a way that leaves the team prepared to operate on it, iterate it, and improve it" is the difference between "I got it working" and "something the future can build on."

He's not claiming that "I got it working" is worthless. There's plenty of space for "disposable and single use software." Sure, to a trained software engineer, this might be "bad code" but doing today's task has value, even if the code that performs that task isn't "accretive."

Canonization is accretive. To canonize code is to make it "legible to systems of humans and non-humans operating on it." Free/open source software is the backbone of the canon: "decades of…intelligible, build-on-able work, sitting in public repos."

My "reverse centaurs" thesis isn't just a way to understand how programmers who seem to be doing the same thing can have such different effects. It's also about how the way that the capital was raised for AI requires that it produce as many reverse centaurs as possible, because the only way to recoup the farcical sums associated with AI production is to fire millions of workers and replace them with defective chatbots backstopped by the jobspocalypse's terrorized survivors, who can be made to endlessly toil away at marking the AI's homework because there are so many other workers who'll take their jobs if they refuse.

The point being that while centaurs are good and reverse centaurs are bad, the AI bubble requires the production of reverse centaurs, to the exclusion of centaurs.

In a similar vein, Elliott-McCrea describes how the imperatives of the AI industry are devouring its seed-corn – consuming the canon without putting anything new back in it. In the same way that AI can do endless theorem-proving but is essentially useless for creating "library mathematics: general, reusable, coherent, efficient, and compatible with the rest," AI can write a lot of running code, but the AI industry is further devaluing the already undervalued work of cleanup and canonization. As Elliott-McCrea writes, "the social production of knowledge [is] the seed corn."

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Sen. Stevens’ hilariously awful explanation of the Internet https://web.archive.org/web/20060704034735/http://blog.wired.com/27BStroke6/?entry_id=1512499

#20yrsago Best music of 1900s-1920s as MP3s https://web.archive.org/web/20060703112442/http://www.foldedspace.org/weblog/2006/06/in_the_good_old_summertime.html

#15yrsago “No Endorsement” — aligning the interests of creators and fans https://locusmag.com/feature/cory-doctorow-no-endorsement/

#15yrsago Peruvian TV station owners held out for bribes that were 100X larger than those received by judges https://web.archive.org/web/20110705085927/http://fsi.stanford.edu/publications/how_to_subvert_democracy_montesinos_in_peru/

#10yrsago Paralyzed, partially deaf-blind teen with brain tumor beaten bloody by TSA https://wreg.com/news/disabled-st-jude-patient-sues-airport-and-tsa-after-bloody-scuffle-with-airport-police/

#10yrsago China’s “ultra-unreal” literary movement takes inspiration from breathtaking corruption https://lithub.com/modern-china-is-so-crazy-it-needs-a-new-literary-genre/

#10yrsago London luxury property prices plummet after Brexit vote https://www.standard.co.uk/news/london/london-house-prices-slashed-after-brexit-vote-a3285731.html

#5yrsago Biden admin orders an end to surprise billing https://pluralistic.net/2021/07/02/spoil-the-surprise/#surprise-billing

#1yrago Tessa Hulls's "Feeding Ghosts" https://pluralistic.net/2025/07/02/filial-piety/#great-leap-forward

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 29 June 2026 ⏭

Pluralistic: Gemini is better than search because Google enshittified search (29 Jun 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
29 June 2026 at 18:34


Today's links

  • Gemini is better than search because Google enshittified search: We're All Trying To Find The Guy Who Did This.
  • Hey look at this: Delights to delectate.
  • Object permanence: Microsoft antitrust overturned; Scammer carves C64; RIP Jim Baen; GOP rep to constituent's child: "drop dead" (literally); CCTVs jacked for botnet; Olympic profitability lie; Human factors in health infosec; Exfiltration via computer fans; Congress's summer schedule: 9 working days; Antitrust is political antigrav; Ted Chiang's 72 Letters; Microsoft antitrust appeal; Vinge on privacy; Breaking open the web; Bernie on Brexit; "The Perdition Score"; Intuit v Child Tax Credit.
  • Upcoming appearances: London, Edinburgh, Sydney, Melbourne, Brighton, London, South Bend.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


The original Google homepage, loaded in the first Netscape browser. It is viewed under a giant magnifying glass. Inside the magnifying glass, we see a killer robot (with the head of the Android droid), choking a man to death.

Gemini is better than search because Google enshittified search (permalink)

Write a critical AI book, and you become everyone's confessor for their AI sins. People in my life keep telling me about their guilty AI pleasures, in search of an explanation, absolution or condemnation:

https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Their most common confession: "I only ever use Google's AI-generated search summaries these days. I no longer click those blue links beneath it, not even to verify the summary." People know that the summaries are full of "hallucinations" (that is, "defects" or "errors") but the summaries are right often enough that many people have come to rely on them, to the exclusion of actual websites, made by actual people, on the actual internet.

Everyone knows this isn't good. The reason there's a web for Google's Gemini AI to summarize is that Google – the thrice-convicted monopoly search company with a 90% market share – directs people to websites, and when you visit a website, you generate revenue for the site, which pays for its maintenance. Most commonly, you generate an "ad impression," but you might also buy a subscription, or generate an "affiliate fee" by purchasing a recommended product.

When Google strips all this away by harvesting an "answer" and displaying it at the top of the page, the bargain between Google and the open web breaks down. Google is extracting 100% of the value from the websites it summarizes, and giving nothing back in return.

This is a marked reversal from Google's founding ethos. In the old days, Google measured its success by how little time you spent on its site. The ideal Google outcome was for you to visit its page (or even better, just a search-box in your browser), type a few words, and get "ten blue links" back, the top one of which was the correct link to locate the information or resource you were seeking. The point of Google was to serve as a conduit, a trusted intermediary that neutrally adjudicated the relevance of every web page for every web user from moment to moment.

Everyone dunks on Google for its high-minded motto, "Don't be evil," but over the years, the company's mission was far more important: "Organize the world's information and make it universally accessible and useful." That was the pole star that googlers followed for the first couple decades of the company's history…until, that is, the company saturated its market and its growth stalled out.

That was when Google started to panic over its plateauing search revenue, this being an inescapable consequence of 90%+ market-share. The ensuing power struggle pitted googlers who were committed to technical excellence against the company's most ardent enshittifiers, who pointed out that by making search worse, they could increase revenues. After all, if you need to search two or three times to get the answers to your questions, that means the company can show you two or three times as many ads:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Where once Google measured its success by how quickly it could send you away from its site and out into the open internet, today's Google is a sticky-trap full of ways to keep you inside its walled garden.

A decade ago, tech had three major approaches:

I. Google's: let you do anything you want, but spy on you while you do it;

II. Apple's: strictly control what you can do, but leave you alone to do it in private; and

III. Facebook's: control everything you do, spy on you from asshole to appetite.

Today, tech is undergoing a form of carcinization, in which every company is turning into a Facebook-crab: maximally surveillant and maximally controlling.

Apple has added surveillance to its walled garden:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

While Google has turned its free-range, internet-wide surveillance system into a walled garden that tries to keep you away from the open internet as much as possible.

Now, in Google's defense, the "open internet" kind of sucks these days. Any piece of useful information you seek out on the open internet is liable to be buried under half a dozen pop-ups, pop-unders, and dickovers:

https://daringfireball.net/2026/05/what_is_a_dickover

Even after you clear these away, the actual information you're seeking is further buried in word-salads that anticipated insipid AI prose by half a decade. Think of all those omelet recipes that appear beneath 2,500 words of cod-Proustian remembrances of "the first time I ate an egg."

The major advantage of AI search summaries is in shielding you from all this nonsense. But where did all that nonsense come from in the first place?

It turns out that this is largely Google's fault.

Google and Facebook monopolized the display advertising market, entering into an illegal, collusive arrangement to rig the bidding so that advertisers paid more and publishers received less:

https://en.wikipedia.org/wiki/Jedi_Blue

The Google/Meta duopoly sucks up 51% of display advertising revenue – more than triple the historic take for advertising intermediaries (buyers, brokers, agencies, etc). As ad revenues for web publishers cratered, the "ad load" on web pages went up. This set up a vicious cycle: increasing the number of ads decreases the number of readers, driving publishers to increase the ad-load even more to make up for the losses.

The major brake on this is ad-blocking. In a world with ad-blockers in it, publishers contemplating an increase in ad-load have to confront the possibility that they will induce ad-overload in their readers, who will install a blocker that stops them from seeing any ads:

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

Google has been looking to kill ad-blocking for a decade, and now they're on the verge of making it happen in Chrome, the dominant web browser they use to reinforce their search monopoly:

https://protonprivacy.substack.com/p/google-is-finally-killing-ublock

Google long ago did away with ad-blocking on mobile devices (reverse engineering an app is a felony, which means an app is just a web-page skinned with the right kind of IP to make it a crime to protect your privacy while you use it). Part of Google's argument for killing ad-blocking for the web is that this puts the web on an even footing with apps – which is a very weird way to describe a race to the absolute bottom:

https://pluralistic.net/2026/06/12/compelled-speech/#quishing

To top it all off, this decade has seen Google make a series of changes to its search prioritization that favored low-value shovelware sites over carefully researched, reliable alternatives. Search for product reviews and you're apt to get a "site reputation abuse" result from a once-reliable outlet like Forbes filled with useless and even dangerous reviews, which are ranked far above independently maintained, rigorous competitors:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

This has only gotten worse with AI search, which preferentially draws from spam sites to produce decontextualized, highly confident recommendations for substandard, overpriced junk, at the expense of recommendations for good products:

https://pluralistic.net/2025/07/15/inhuman-gigapede/#coprophagic-ai

It's not like Google doesn't have the ability to sort the good from the bad. Kagi.com is a $10/month paid search engine whose results are vastly superior to Google's. But Kagi doesn't have its own search index: instead, they rent access to Google's index, but apply their own (much smaller and less resourced) team's algorithm to rank the results for your queries. In other words, Google could deliver good search results, they just choose not to:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Gresham's Law holds that "bad money drives out good." It refers to a counterfeit coin crisis in Tudor England, where people preferentially spent counterfeit money in order to make it someone else's problem; meanwhile, everyone hoarded their good coins. Soon, virtually all the money in circulation was bogus.

By downranking quality material in favor of low-effort spam, Google set up a web-wide version of Gresham's Law, where bad webpages drive out good ones, and since so many of those webpages contain product recommendations, they're greshaming the world of real products, too, so the bad is driving out the good there, too.

This is the problem that Gemini search summaries solve: in its role as the web's most important gatekeeper, Google remade it as an ad-festooned cesspit of garbage text and cynical shovelware sites. Now Google proposes to wipe out the publishers whose content they stripmined by breaking the web's bargain: that search engines are symbiotic with publishers. Google has turned fully parasitic, sucking the last drops of juice out of the open web before discarding its husk.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Appeals court strikes down Microsoft antitrust ruling https://www.nytimes.com/2001/06/28/business/us-appeals-court-overturns-microsoft-antitrust-ruling.html

#25yrsago Ted Chiang's 72 Letters https://web.archive.org/web/20010720192340/http://www.tor.com/72ltrs.html

#25yrsago Concept handheld devices https://web.archive.org/web/20010620115437/https://www.infosync.no/en/news/n/419.asp

#25yrsago Analyzing Microsoft's successful antitrust appeal https://web.archive.org/web/20010703085656/https://www.salon.com/tech/feature/2001/06/28/appeals_reaction/index.html

#20yrsago Bengali science fiction of the 1880s https://www.lehigh.edu/~amsp/2006/05/early-bengali-science-fiction.html

#20yrsago Vernor Vinge on computers, freedom and privacy https://www.theguardian.com/technology/2006/jun/29/guardianweeklytechnologysection5

#20yrsago Scammer convinced to carve replica Commodore 64 https://www.419eater.com/html/john_boko.php

#20yrsago Jim Baen, sf publisher, has passed away https://web.archive.org/web/20060703024337/http://david-drake.com/baen.html

#15yrsago YouTube listens to fraudulent NyanCat takedown notice, drags heels on put-back from creator https://web.archive.org/web/20110628132607/http://www.prguitarman.com/index.php?id=369

#15yrsago Wyoming’s corporation mills manufacture privileged artificial “people” to order https://www.reuters.com/article/2011/06/28/us-usa-shell-companies-idUSTRE75R20Z20110628/

#15yrsago Publishing in the Internet era: connecting audiences and works https://www.theguardian.com/technology/2011/jun/30/publishers-internet-changing-role?utm_source=twitterfeed&utm_medium=twitter

#15yrsago Why writers should have their own domains https://whatever.scalzi.com/2011/06/29/mastering-ones-own-domain-an-no-this-is-not-a-seinfeld-reference/

#15yrsago Copyright troll’s biggest fan commits terminal irony https://www.eff.org/deeplinks/2011/06/righthaven-cheerleader-wanted-irony-police

#10yrsago Mississippi state rep tells distraught mom to buy kid’s lifesaving meds ‘with money she earns’ https://www.sunherald.com/news/local/counties/jackson-county/article86416087.html

#10yrsago Always-on CCTVs with no effective security harnessed into massive, unstoppable botnet https://arstechnica.com/information-technology/2016/06/large-botnet-of-cctv-devices-knock-the-snot-out-of-jewelry-website/

#10yrsago Gun-waving cop who attacked black teenaged girl in her bathing suit faces no charges https://web.archive.org/web/20160624103549/http://dfw.cbslocal.com/2016/06/23/grand-jury-no-bills-former-mckinney-pool-party-cop/

#10yrsago The Olympics are profitable for every host city (that lies about the numbers) https://timharford.com/2016/06/how-do-you-make-the-olympics-pay-fudge-the-figures/

#10yrsago Healthcare workers prioritize helping people over information security (disaster ensues) https://www.cs.dartmouth.edu/~sws/pubs/ksbk15-draft.pdf

#10yrsago Fansmitter: malware that exfiltrates data from airgapped computers by varying the sound of their fans https://www.youtube.com/watch?v=3GCHCVpndaM

#10yrsago Labour’s knives come out for Corbyn, but he’s guaranteed a spot on the ballot https://www.politico.eu/article/inside-account-of-labour-mps-attacks-on-jeremy-corbyn-shadow-cabinet-resignations-brexit/

#10yrsago Hope Larson’s “Compass South”: swashbuckling YA graphic novel https://memex.craphound.com/2016/06/28/hope-larsons-compass-south-swashbuckling-ya-graphic-novel/

#10yrsago How to Break Open the Web: a report on the first Decentralized Web Summit https://www.fastcompany.com/3061357/the-web-decentralized-distributed-open

#10yrsago Californians will get to vote on legal recreational weed https://web.archive.org/web/20160629130245/http://abcnews.go.com/US/wireStory/voters-decide-legalize-recreational-marijuana-40206739

#10yrsago Bernie Sanders on Brexit: urgent lessons for the Democrats https://www.nytimes.com/2016/06/29/opinion/campaign-stops/bernie-sanders-democrats-need-to-wake-up.html

#10yrsago Electoral fraud: Trump sends fundraiser emails to foreign politicians https://www.cnet.com/culture/trump-spams-foreign-politicians-with-fundraising-emails/#ftag=CAD590a51e

#10yrsago The Perdition Score: Sandman Slim vs the One Percent https://memex.craphound.com/2016/06/29/the-perdition-score-sandman-slim-vs-the-one-percent/

#5yrsago Intuit sabotages the Child Tax Credit https://pluralistic.net/2021/06/29/three-times-is-enemy-action/#ctc

#5yrsago SCOTUS to wrongfully accused terrorists: "drop dead" https://pluralistic.net/2021/06/29/three-times-is-enemy-action/#transunion

#5yrsago Lazy Congress only schedules 9 days' work this summer https://pluralistic.net/2021/06/28/dubious-quant-residue/#back-to-work-you

#1yrago Antitrust defies politics' law of gravity https://pluralistic.net/2025/06/28/mamdani/#trustbusting

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 6 June 2026 ⏭

On Envy, "Cope", and just plain Reality in Audiophilia. More GR-Research/Danny Richie drama.

✇Archimago's Musings
By: noreply@blogger.com (Archimago's Musings)
6 June 2026 at 22:10
After writing the articles looking at room acoustics over the last month, I thought this would be a good time to discuss another observation about the psychology and culture of the audiophile hobby and some of the claims that people make.As I noted last time, room treatments like the IKEA Mittzon absorption panels are far from the exciting products highlighted in magazines each month or even

Received — 10 May 2026 ⏭

Small Room Acoustics: Example of impact with (ultra) high-end speakers in Stereophile. (On AI audio writers, and Asia vacation pictures. 😊)

✇Archimago's Musings
By: noreply@blogger.com (Archimago)
10 May 2026 at 18:11
Last time, we discussed small room acoustics and audiophile listening rooms. In that article, I used an idealized loudspeaker with flat frequency response from 40Hz up. As I'm still traveling, away from my gear, I figured for this article, let's look around published data in audio articles to examine room effects and consider what this means.One widely available and consistent source of objective

Received — 23 April 2026 ⏭

Audiophile Potpourri: December 2025 web traffic among audio sites, price of cables poll, and flashback 2014 while looking ahead.

✇Archimago's Musings
By: noreply@blogger.com (Archimago's Musings)
31 January 2026 at 19:08
Let's have some fun this week on miscellaneous topics.Occasionally, I'll highlight items I've either written or found on audio discussion forums I think would be good to share. One reason I decided to start doing a blog beyond just contributing to forum discussions was precisely because while the public forums are great for interactions with community members, meaningful posts often become

On using AI/ChatGPT analysis to convince consumers about audio snake oil? GR-Research UberBUSS anyone?!

✇Archimago's Musings
By: noreply@blogger.com (Archimago's Musings)
6 December 2025 at 18:52
These days we have AI making hit music, and AI actors coming soon. The AI industry is "hot" and impressive, seemingly the answer to all kinds of queries we may have right at our keyboards! I think it's absolutely true that with the advent of LLM's and multi-modal deep learning models, we have even more ability now to learn, analyze, and summarize all kinds of information unheard of just

Received — 6 July 2023 ⏭

Is AI Art Real Art?

✇OneZero - Medium
By: Amelia Winger-Bearskin
19 April 2022 at 16:48

Millions of images generated with code have fueled the engine of a new economy. But modern art has been associated with a lot of shenanigans over the years — is AI art the dawn of a new era, or the art world’s latest prank?

an image generated by Midjourney, from a prompt written by the author, about turning computers into moss, 2023

Generative Art uses techniques from Machine Learning and Machine Vision to generate images. And it has produced a lot of headlines around the subject of what is and isn’t real art.

To me, the answer is clear: AI-generated art is art. Of course, it is. It follows a recipe and has inputs and outputs. Developing the recipe is art, and using the recipe to bring something new into the world is also art. They’re both art. Why is this controversial?

I imagine it’s because, when most people think of art, they’re picturing the little reproductions of famous paintings like you find on mugs– water lilies, sunflowers, the Mona Lisa. They’re remembering works they’ve seen as school children, on slideshows and in textbooks. Most people know far less about “modern art,” and the word has become a synonym for abrasive, nonsensical, ugly, or for some other reason, unlovable.

But you can draw a line from today’s generative art straight back to the very beginning of modern art: Marcel Duchamp. You may know him as “the guy who put a urinal in a gallery and called it art.” That is correct. He forced new ways of looking at the objects that are all around us– shovels, math textbooks, bicycle wheels, chimney ventilators– which he termed “ready-mades.”

In the early part of the twentieth century, many of these prefabricated items were new enough to feel unfamiliar and strange. At the same time, they were quickly becoming so ubiquitous as to be all but invisible.

Duchamp’s ready-made pieces brought these objects to view in a new way, and caused audiences to ask new questions, such as: Is this even art? What am I looking at? What did the artist actually do here? What is “a work of art” anyway? And should we not maybe restrict the definition a bit?

an image generated by Midjourney, prompt by the author around turning computers into moss, 2023

Artists have been probing these same questions for at least a century now. The consensus seems to be: we should not restrict the definition of art; we should expand it. Art doesn’t even need to have a physical form — it can be completely immaterial. What matters is the decisions the artist makes, how the public interacts with it, and what it means to the community and culture from which it springs.

In AI-generated art, it might seem like the computer is making all the decisions. It may be that the artist doesn’t understand everything the algorithm is doing. (The developers who coded it probably wouldn’t say they understand everything that happens inside these processes.) But nothing at all will happen without an input from someone. That’s the point where you’ll find the art– when a person calculates how to weight their ML models, or makes decisions about training data, or makes any other choices about how to initiate the process.

Some object that tools available to make this kind of work seem “to do all the work.” Their output is difficult to predict, and they seem to have minds of their own. Before an artist can make interesting decisions with such a tool, they’d have to spend years studying and gaining proficiency in a whole new technology. Critics, curators, and the art-going public, in general, would have to develop new ways of interacting with the work, and new criteria to look for in it. A new art form will form new art. When has it been any different?

To see more generative ‘art’ you can check out my portfolio at https://studioamelia.com or in the metaverse at https:/oncyber.io/studioamelia

Is AI Art Real Art? was originally published in OneZero on Medium, where people are continuing the conversation by highlighting and responding to this story.

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