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What should you do if your friend is in love with you?

20 October 2026 at 12:12
a drawing of a person putting on rose-colored heart glasses and squinting with concern at a another person

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

My best friend confessed his love for me one year ago and I rejected him because I was unhappily in love with another man, and I was never really physically attracted to my best friend. He was devastated. I am happy our friendship survived.

Over a year later, I find myself thinking about how it would be like to be in a relationship with my best friend. He is the only man who ever showed me genuine love and support, and I wonder what if I try…maybe I will fall in love with him. However, I am concerned about hurting his feelings again. Is it selfish of me wanting to try this love out because it promises security and appreciation?

Dear Fanning the Flame,

I can’t blame you for being curious about the common “friends to lovers” storyline. It’s often portrayed as the best kind of pairing: Two people have the foundation of their friendship plus a newfound love; the romantic relationship is like a soaring addition to an existing sturdy house. 

But real life is not always like the movies, and it sounds to me like you haven’t actually had an awakening of desire for your friend. In fact, it’s the opposite: He once expressed feelings for you, and you confronted a lack of physical attraction for this person. Now you’re wondering if it would be possible for you to fall in love if you tried. I think you’d agree that your timing is suspect. After a breakup, it’s common and understandable to seek out comfort and intimacy. Still, I detect a philosophical streak in your question beyond the issue of whether or not this would simply be a rebound. 

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If your friend has always appreciated you, made you feel safe, and loves you — could that be a form of love that’s better than what you had in your last relationship? Maybe that is what love is.

Is it? Over a long night of drinking some 2,400 years ago, one group of thinkers allegedly debated the true nature of love, as Greek philosopher Plato describes in The Symposium. 

Aristophanes, a playwright, tells a story that most closely aligns with the love we see in the rom-coms of today. He said that humans used to be larger creatures with four arms and four legs. After annoying the gods, Zeus cuts all the humans in half, creating the two-limbed bodies we have today. The result is that people wander the world looking for the one person who used to literally complete them. If you followed Aristophanes’s fable, you shouldn’t try to be with your friend unless you felt that deep longing that one has when meeting their other half. 

The rest of the dinner party companions have more circumspect ideas. Phaedrus, a Greek aristocrat, thought that true love inspired people to become the best possible version of themselves. Pausanias, a military man, thought that love driven only by attraction to someone’s body was “vulgar love”, and that “noble love” was the love of someone’s values. Eryximachus, a doctor, asserts that love is also about moderation, and it needs order, much in the way the natural world does. Finally, Socrates says that even if you start out with physical infatuation, you can eventually transcend that and end up loving wisdom itself, the highest form of love. As I read it, the men are grappling with how to make love make sense, while acknowledging that it can make us lustful and impulsive. Shouldn’t its best manifestations instead be practical and virtuous?   

You could easily justify trying to date your friend with these theories that try to wrangle and tame love. For example, if your friend inspires you to be the best version of yourself, you could decide that’s enough to go for it. You could also decide that because you admire your friend’s character, and not his body, that’s a noble love, and better than the vulgar love of attraction. 

German philosopher Arthur Schopenhauer wrote in his 19th-century essay “The Metaphysics of Sexual Love” that he distrusted the feeling of being desperately in love. He considered romantic love to be a biological drive disguised as a real emotion — one whose goal is to trick us into procreating. You could even see your lack of attraction as an indication that you’re able to act more rationally, and not be deceived by that cunning trickster, passion. 

I know you’ve recently gone through a breakup, but I hope you can feel how bleak these views can become: to see love only as the window dressing for the propagation of a species, or as just a bridge to the love of wisdom. 

This cynicism has other consequences. Wondering if you could redefine love in a relationship with your friend isn’t like a wine-fueled dinner party bouncing around thought experiments. It involves your best friend and his own feelings too, and could risk not only hurting him, but also robbing him of a better romantic partner. 

For Simone de Beauvoir, the 20th-century existential philosopher, the most important aspect of life was freedom: We are technically free to do whatever we want, and it’s the choices we make with that freedom that determine our authenticity, or lack of it. De Beauvoir worried about forms of love that stole freedom from other people. In narcissistic love, she wrote in The Second Sex, a partner doesn’t love the other person, but loves the fact that the other loves them. It’s a relationship built on the self-interest of one of its members. 

I want to gently point out that it sounds like there may be aspects of the narcissistic relationship in your dilemma. While it may be intriguing to consider what it’s like to date a friend, you don’t seem to be as romantically interested so much as you are interested in his interest in and support of you. Actually involving yourself in such a dynamic could take his freedom, as well as your own capacity to learn from your break-up, then find a partner you’re genuinely drawn to for their own merits.  

I’m not saying friendship isn’t an important ingredient in love. Many of the most successful, very long-term partners I know have developed a deep friendship with one another. This friendship helps them stay kind to each other and have fun over many years when work, health, or stress can interrupt more passionate times of connection. But those same couples also had the undeniable spark of attraction at the start of their relationships too. They didn’t have to try. Sometimes they tried not to feel as strongly as they did, and still weren’t able to stop. 

Even in cases when a relationship first launches platonically, if something more is there, the undeniable, reciprocal pull tends to emerge soon thereafter. In H.G. Wells’ 1911 novel, The New Machiavelli, which was largely based on a real-life affair Wells had, he writes about a college graduate called Richard who meets a young woman, Isabel. The two become friends and are entranced with each other’s minds. But they quickly start to notice more between them, despite trying to push such thoughts away.

They fail at this attempt. Richard has a moment of realization, when he turns to look at Isabel’s face one day. “And something — an infinite tenderness, stabbed me,” Wells wrote. “It was a keen physical feeling, like nothing I had ever felt before. …From that time forth I knew I loved Isabel beyond measure.” I think you owe it to yourself, and your friend, to pursue connections that have this quality, especially at the start. 

You should also make room for and appreciate your friendship. If it never becomes romantic, that doesn’t make it a lesser relationship. The couples therapist, Esther Perel, calls friendships their own kind of love story. She once described a simple exercise to help appreciate that bond. Take a few minutes and think about a friend who isn’t a family member or romantic partner. “Recall a time when that friend reflected you back to yourself, created space for joy, or helped you remember who you are,” Perel suggests. Then, send a message to that friend about that moment, and thank them. 

Having a good friend by your side in the aftermath of a breakup is a gift. Work on maintaining and nurturing that friendship, and make sure you spend some time helping him with his life too. Don’t fixate on whether you should attempt to fall in love. The truth is, for better or for worse, if you love him, you won’t have to try.

Bonus: What I’m reading

  • I’ve always been interested in the history of love, by which I mean the differences over time in how love has been expressed and discussed. William Reddy, a historian of emotion, has an excellent book called The Making of Romantic Love; you can also check out a syllabus for a class at Duke University he taught on the subject. 
  • For a deeper dive (and refresher!) on Plato’s Symposium, I found that there was no better person to turn to than Melvyn Bragg and his guests on the BBC In Our Time episode on the philosophy of love. 
  • Arranged marriages are an interesting window into understanding the growth of love. Mansi Choksi’s nonfiction book, The Newlyweds, follows three couples in India who attempt to marry for love; here’s an excerpt that was published in Harper’s Magazine. 

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

It’s not your imagination — dating has gotten way more combative lately

23 September 2026 at 12:30
An illustration of two sea monsters fighting.

Lisa Marie Wilson matched with a man on a dating app who claimed to be 5-foot-10 and to live on the beach. Only one of those facts turned out to be true. When she showed up to the date, Wilson observed that she and her date were the same height — and she isn’t 5-foot-10. She wasn’t planning to mention it, but her date did: “He told me I wasn’t really 5-foot-9,” Wilson, a 51-year-old author, told Vox.

Even though he accused her of lying about her height before he even said hello, Wilson told Vox she still gave the man the benefit of the doubt. But as they continued on with their planned walk along the beach, Wilson sensed her date was suspicious of her. “The whole time it was like he was an investigative reporter asking me questions, but kind of like if you were interviewing someone you didn’t like,” she said. 

By the end of the date, Wilson was sure she didn’t want to see this guy again, so she turned down his offer to give her a massage and left. She couldn’t get past his accusatory comment about her height. “I was like, ‘I’m not a liar,’” Wilson said. “But I think he was — because he obviously wasn’t as tall as he was saying he was.” (To add insult to injury, Wilson’s date emailed her the next day breaking things off with her.)

Why I reported this

Lately I’ve noticed an outright antagonism among singles, online and off. They want to find love, but have been so burned by past relationships (or situationships) that they have a pessimistic view of dating. As a result, some singles cast blanket judgments about the very people with whom they hope to foster a relationship: They’re all bad. It turns out the reason why dating is so negative now is the pressure we put on strangers to fulfill our every fantasy, when that’s not how people have historically become attracted to one another.

If you’ve been on a date recently, the phrase “love is a battlefield” might seem a fitting descriptor for the sordid state of romantic affairs. 

According to this year’s Kinsey Institute Singles in America Survey, the percentage of singles with a “checklist” of what they’re looking for in a partner rose from 25 percent in 2021 to 34 percent in 2026. Dating has also become even more partisan this year, another survey found: A date’s political affiliation, especially if it conflicts with their own, is a major dealbreaker. This year, traditional gender roles and values have made a return, hardening some people’s idea of what romance looks like — a dynamic where a woman is pursued by a man with an absurdly strong jaw — and warping the expectations that women have of men and vice versa. Daters are also increasingly using AI to chat with matches on apps and bots’ infiltration of dating apps might have you questioning who you’re even chatting with in the first place. 

It stands to reason that we’ve forgotten how to be human — and some of the basic rules of human decency — in our love lives. Relationship experts, historians, and critics agreed: Dating feels different now.

TikTok has only added fuel to the fire. A popular outlet for singles to share their gripes, the platform has given rise to new dating vernacular — rosters, breadcrumbing, goblintimacy. These new dynamics seeped into the dates themselves, with people openly antagonistic and confrontational from the jump. 

Experts say that if your goal is to find love, or even just have a night of fun, assuming the worst of others — as so many seem to do right now — isn’t an effective strategy. “If you’re eternally suspicious, that tends to be a boundary to attraction,” Paul Eastwick, a psychology professor at the University of California Davis and author of Bonded by Evolution: The New Science of Love and Connection, told Vox. 

The consequence of such hostility in dating is less tolerance — for ordinary friction, for learning lessons, for romance itself. So, what’s a single in 2026 to do?

The problem with dating right now

Most of modern dating followed a predictable pattern: Two singles met at church or at school or at work or at a party hosted by a mutual friend or through family. They might continue to see each other in social settings, gradually growing accustomed to one another’s personality, quirks, interests, until one person (usually the man, if they were straight) asked out the other on a date. Because they had mutual friends or coworkers in common, there was someone to vouch for them, to give some context to their life. 

Since the early 2010s, the most popular way to meet a potential romantic partner has been through online dating. App users are exposed to swaths of people they might not have ordinarily met without having to leave the comfort of their homes, meaning they are going on dates with virtual strangers. The sussing-out phase — where your perception of a person grows from simply “hot woman” to “Amy, the funny blonde from my dodgeball team” — has been condensed or eliminated altogether. “It’s not like, I got to know this person naturally,” Eastwick, also the co-host of the podcast Love Factually, said. “When somebody is a stranger, it’s maybe a little easier to come in with whatever negative assumptions you’ve gleaned from these online spaces.”

Life as a whole in the US has become more combative and tense in the past decade, from political polarization to increasingly rude behavior. At work, our labor and time is extracted until we’re laid off; at home, we’re suspicious of our neighbors. And dating is inherently vulnerable, rife with rejection and negative consequences. 

Dating apps have played a huge role in this dramatic shift in tenor. While effective at connecting users with multiple eligible singles, apps don’t encourage slow-burn connections, which is how humans have historically grown attracted to one another. And when a date goes awry, terrible tales can be mined for engagement online, where commenters are quick to validate a unique experience as universal, often reinforcing gendered stereotypes, like “all men are toxic” and “all women are shallow.”  

People have historically commiserated over their romantic lives as a way of bonding: Think of men in bars with their buddies bemoaning the old ball and chain, women lamenting their husbands not shouldering their share of household labor. During the feminist movement of the 1970s, women gathered to validate each other’s experiences and consider political responses to sexist issues, according to Rebecca Davis, a professor of history and women and gender studies at the University of Delaware. Social media now fulfills many of the same functions as these in-person conversations, Davis told Vox; people can take to TikTok or Reddit to share their frustrating or traumatic experiences, and comment sections are populated with others sharing their own similar stories. But unlike in the relatively private spaces of the past, these gripes now spread from individual to individual with little context, follow-up questions, or nuance.

Instead, posts beget more posts. Algorithms reward extreme content and creators may embellish details to encourage engagement. Whether intentionally or not, TikToks about how coffee dates signify low effort and Reddit threads parroting misogynist language perpetuate harmful stereotypes. “People are good at finding a reason to externalize the difficulty of dating,” the writer Asa Seresin told Vox. It’s much easier to assume the people you date are altogether bad than it is to assess your own actions.

In a viral essay published in 2019, Seresin gave the outward disdain with heterosexuality a name: heteropessimism. Since then, dating culture has only gotten more dismal, he said, in large part due to a national regression toward conservative views of gender and sexuality. The overturning of Roe v. Wade, contentious debates over transgender rights, and a generation of young men who believe a woman should obey her husband have become a dark cloud over the world of romance.

Some of these more traditional beliefs have filtered into 33-year-old Brittni Kristine’s dating life. After only a few weeks of dating, a man Kristine had met on an app asked her to be exclusive, but his actions suggested he wasn’t fully invested. Whenever Kristine inquired about their plans for the week, the guy would get irritated. “His defense mechanism was essentially like, ‘Well, I didn’t tell you I wasn’t seeing you next week, so why would you assume?’” Kristine told Vox.

Over the course of the month they dated, Kristine and the man got into multiple arguments of this nature until she’d grown exasperated with his stonewalling. His antagonism, Kristine suspected, stemmed from a puritanical view of sex and romance, where casually dating is seen as a moral failure. “I’ve had so many people tell me, ‘If I go on a first date with you and I find out that you have gone on another date in the past two weeks, basically I would never talk to you again because you’re promiscuous,’” she said.

These off-putting experiences fuel heteropessimism. A key aspect of heteropessimism, the pervasive embarrassment with which some young women express being attracted to men, only adds to a cycle of shame that makes people feel guilty for who they’re attracted to, Davis said. This has led some to internalize the idea that queer relationships are easier or more ideal. “When women talk about division of labor…it makes sense that there’s a longing for a relationship where the gender division of labor isn’t at play,” Seresin said. “I actually do think that is one way in which queer relationships are a lot easier, but I wouldn’t say that overall queer relationships are easier.”

Negative stereotypes and preemptive defensiveness plague queer relationships, too, Seresin said. “A lot of gay men also say, ‘I wish I wasn’t into men,’ and will blame a culture of very casual intimacy on being unable to find a boyfriend,” Seresin said. “A lot of lesbians will blame there not being enough queer women out there or enough of their type.”

The result is a population of singles, regardless of who they’re attracted to, walking into dating scenarios with strangers who they might already be suspicious of.  

Dating with walls up

As soon as his date walked through the coffee shop doors recently, Alex Alberti told Vox he sensed an air of negativity. “Literally from the jump, he kind of felt on the defensive and a little bit guarded from just buying coffee,” the 35-year-old education researcher said. Even a change of scenery on their walk around a nearby lake did not help matters. Alberti remembered his date venting about his dating troubles: how shallow and rude and awful the men were. About halfway through the get-together, Alberti decided there would not be another.

It was clear to Alberti that his date was letting past negative experiences color his current one. But instead of protecting him, drawing attention to bad behavior only pushed Alberti away. “I think people believe that if they can just beat the bad thing to the punch by calling it out, they’re going to make themselves safer,” he said. “When someone approaches a first date being highly skeptical and highly guarded and even a little bit combative, they think that it’s going to serve as a helpful filter.”

When you approach other people with distrust and ire instead of openness and curiosity, forging genuine connections turns into a monumental undertaking. People tend to like folks they feel comfortable opening up to, and the gradual revelations and bits of your interior life you show each other are what foster attraction. Fearing someone will weaponize your vulnerability against you turns dating into a surface-level endeavor at best, or, at worst, a contentious battle no one can possibly win.

The walls people put up are meant to be protective: You can’t hurt me if I never let you in to begin with. And the youngest prospective daters are dating even less in 2026: One recent study found that more than half of single young adults, ages 22 to 35, said past breakups made them more reluctant to pursue new relationships. Those are just the ones who’ve had previous romantic experiences. A Pew Research Center survey found that about a third of singles who have never married have never been in a committed romantic relationship to begin with.

When daters lack experience and are primed to see the worst in each other, the very normal aspects of courtship — negotiating boundaries, establishing trust, navigating conflict — are seen as dealbreakers. “There’s a growing discomfort with the normal friction, that if you say or do the wrong thing, it’s cringe, it’s disqualifiable; there’s no appetite for any kind of misstep,” Daniel Cox, the director of the Survey Center on American Life and author of Generation Uncoupled: America’s New Gender Divide and the Crisis of Human Connection, told Vox.

This is an impossibly high bar to clear and runs contrary to how many relationships form, Eastwick, the psychology professor, said. Most people’s affection for another person grows the more they get to know them. But if you’re meeting a stranger from an app who you assume has nefarious intentions, that first date isn’t likely to turn into a second.

Letting your guard down

Trauma and past negative experiences, both your own and others, can be a helpful teacher, a useful framework for what to avoid, and what lessons could be gleaned from pain. But it can also be distorting, Seresin, the writer, said. One bad relationship or date doesn’t mean all future relationships and dates with a similar type of person will be doomed. “It’s almost like if you’ve had a bad experience and you want to protect yourself, that’s almost morally good,” Seresin said.

Instead of focusing on avoiding any bad feelings (an impossible task), singles should question their own assumptions and operate from a place of curiosity. Resist the urge to cast judgment based on what little you know of someone. Even couples who have been married for decades can still discover new things about their partner. “It’s very easy to think, ‘I know exactly how this person thinks. I know what they want. I know how they’re trying to manipulate me,’” Seresin said.

The process of getting to know someone is a risk. All relationships come with potential disappointment; there will always be a person who ghosts or makes a bad joke or minimizes your accomplishments. But it doesn’t mean that person represents all men or all women, that they’re the enemy, that these connections are inherently toxic or not worth pursuing in the first place. 

To find love, we have to turn down the instinct to protect ourselves and open ourselves to the possibility that the person across the table might also be a flawed human who’s been hurt before. And they might want the same thing, too.

Obsessing about being a good person can backfire. There’s a better way.

20 September 2026 at 14:00

Editor’s note, September 20, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published last September.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.


The Jewish High Holidays are coming up, and that includes Yom Kippur. It’s a holiday that encourages people to reflect on their behavior and make amends. That’s all well and good, but I’m someone who struggles with scrupulosity — constantly worrying about my morality and if I’m doing The Most Possible Good™.

In practice this is far more paralyzing than motivating. Fixating on the ethical implications of all possible decisions makes it harder to take any action, and I’ve lost hours scouring my memories of my past behavior for immorality like a football player watching footage of their games to analyze what they could do differently. Guilt simply isn’t serving me, but I worry that saying to hell with all that means I’ll stop striving to be a better person and become morally complacent.

I’ve observed Yom Kippur for decades, and don’t want to simply avoid the day. But the holiday is a moral scrupulosity trigger. How do you think I should approach this? I want to stop feeling guilty for letting guilt get in my own way.

Dear Scrupulous, 

Have you ever heard the story about what happened when God decided to give the Bible to flesh-and-blood human beings? According to the ancient rabbis, the angels hated the idea. They argued that humans were deeply flawed mortals who didn’t deserve such a holy scripture; only angels could be worthy of it, so it should stay up in heaven. 

It fell to Moses to rebut the angels’ argument. He asked them: What do you angels need the Bible for? The Bible says not to murder, not to commit adultery, not to steal — do you have jealousy or other emotions that could lead you to do those things? The Bible says to honor your father and mother — but you don’t have parents, so how could you ever do that? And the Bible says to sanctify the Sabbath — but you never do any work, so how could you even honor the Sabbath by resting? 

The angels saw that Moses was right. Angels are really great at one thing: being perfect. But perfect creatures are static. They don’t experience painful challenges, they don’t grow, and they don’t make choices that add beauty to the world. We humans do those things. God gives the Bible to humans not to make them into angels — but to make them better at being the unique thing they are: human animals, with feelings, flaws, and all, that can learn to use their capabilities in more beautiful ways.

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I think there’s a lot of wisdom in this story. And I want you to notice how far it is from demanding that humans do “The Most Possible Good™.” That language suggests a maximizing ethical theory like utilitarianism, which says that we have to do the action that produces the greatest good for the greatest number. In other words, we have to optimize. 

Moral optimization may be possible for angels, but not for humans. We each hold multiple values, and sometimes those values are in tension with each other, forcing us to strike a balance as best we can. We’re not omniscient beings who can know with certainty how best to strike the balance. 

What’s more, sometimes different kinds of moral good straight-up conflict with each other. Think of a woman who faces a trade-off: She wants to become a nun but also wants to become a mother. She can’t balance between those options — she has to choose. And what’s the better choice? We can’t say because the options are incommensurable. There’s no single yardstick by which to measure them so we can’t compare them to find out which is greater.

Given that this complexity is baked into the human condition, it’s impossible to be a perfect optimizing machine. And the more you try to force yourself to be that, the harder it’ll be for you to actually help others, because you’ll just be so burned out. As you’ve already discovered, the optimizing mindset is exhausting — you end up expending a lot of precious mental resources that you could be spending on something else. It can even lead to paralysis. And a lot of the time, there’s no knowably best decision.

So instead of trying to optimize everything, you can adopt a goal that’s humbler but more realistic: to live in line with your values as best you can. 

I know that can feel scary. Optimizing makes being human feel less risky. It provides a sense of control, and therefore a sense of safety. The unspoken premise is that if you optimize, you’ll never have to ask yourself: How could I screw up that badly? 

But there’s another way to feel safe. It’s about leaning into the fact that we are imperfect and vulnerable creatures and that even when we’re trying our hardest there will be some things that we do not do optimally.

Of course, we should still try to live in line with our values. But in those moments when we fall short, we shouldn’t berate ourselves, thinking, “I sinned!” In Hebrew, the word we typically translate as “to sin” (lachto) actually means “to miss the mark.” It’s the same word we’d use to describe someone with a bow and arrow who’s targeting the bullseye but misses it slightly. This is a useful image, because it reminds us just how normal it is to miss the mark. Just as the archer’s arrow is buffeted around by the wind, we’re buffeted around by all the physical and psychological conditions acting upon us — naturally we won’t always hit the bullseye! And when we do miss the mark, we deserve compassion.

I know what you’re thinking: What if adopting this mindset means you’ll become morally complacent and let yourself off the hook too easily? This is one of the most common objections to practicing self-compassion. But research shows it’s not well-founded. In fact, psychologists have found that more self-compassionate people are better able to acknowledge when they’ve made a mistake. They’re more likely to want to apologize and make amends to others when they mess up. And they try to do better the next time around. Why? Because, to them, mistakes don’t feel so psychologically damning. That allows them to take more — not less — responsibility for their actions.

Yom Kippur can feel terrifying when any mistake you’ve made over the past year seems damning. But according to the ancient rabbis, Yom Kippur is not meant to be a somber day — it’s one of the happiest days of the year! After all, it was on Yom Kippur that Moses descended from Mount Sinai carrying the second set of tablets inscribed with the Ten Commandments, ready to gift them to the people. 

You probably know what happened to the first set of tablets: Moses shattered them after seeing the Israelites engaged in idol worship. What’s less known is that, according to one rabbinic story, God’s response to the shattering of those tablets was to actually congratulate Moses. Why did God think breaking them was the right move? And what was different about the second set? 

While the first tablets had been fashioned by God and God alone, the second tablets were a human-divine collaboration: Moses carved the stone and God inscribed the words. And while the first tablets contained only the words of the Ten Commandments — a black-and-white, rule-based morality — the rabbis tell us that the second tablets contained within them all the stories and interpretations that Jewish sages would later develop.

In other words, God recognized that you can’t just give humans a list of moral rules and call it a day. Maybe that would work for angels, who live in a simplified, disembodied world, but our ethical life is just too messy and multifaceted to be captured by any single set of universally binding moral principles. Yet God chose people over angels anyway, inviting us into the collaboration and embracing our humanness rather than rejecting it.

So, to the rabbis, Yom Kippur was a happy day because they fully expected that God would accept and embrace messy humans. 

Please, don’t try to be more zealous than God.

When you’re taking action, by all means, aim your arrows as true as you can — try to hit the bullseye, the place that captures as much of what you value as possible. But once you’ve released the arrow from your bow, let it be. 

If it turns out that you missed the mark, that you acted suboptimally, I put it to you that that is okay. You are not an angel. You are not a perfect optimizing machine. You do not have access to a magical mathematical formula that can consider countless incommensurable variables and spit out the very best move with certainty. You are human and you do the best you can with what you’ve got. 

The wisdom of these millennia-old stories is that that’s good enough for God. Let it be good enough for you, too. 

Bonus: What I’m reading

  • Writing this column reminded me of The Mindful Self-Compassion Workbook, written by the psychologists Kristin Neff and Chris Germer. It really helped me develop a self-compassion practice, which has in turn helped me get a grip on my own scrupulosity. I also strongly recommend the eight-week self-compassion course run out of Neff and Germer’s nonprofit, the Center for Mindful Self-Compassion.
  • I’ve always associated the philosopher Thomas Nagel with questions about consciousness, but I recently learned that he’s also super interested in questions about religion. In a great essay called “Secular Philosophy and the Religious Temperament,” Nagel asks: What, if anything, does secular philosophy have to put in the place of religion? More specifically, can it answer the question: What is the underlying nature of the universe, and how can the human individual live in harmony with it? 
  • In this Aeon essay, philosopher Elad Uzan argues that AI will not be able to solve ethics for us, despite what some people hope. Drawing on the mathematician Kurt Gödel’s famous incompleteness theorems, Uzan writes, “just as mathematics will always contain truths that lie beyond formal proof, morality will always contain complexities that defy algorithmic resolution.” 

How to be an AI minimalist

18 September 2026 at 13:30
Man trying to stop AI

Even before the latest batch of alarming AI news, a lot of Americans were souring on AI. That may be for big, existential reasons — concerns about widening inequality, mass job loss, and the still-unclear environmental impact of data centers — or for very specific, personal, everyday ones, like being forced to use a worse version of Google search. 

None of this is to say that AI cannot be a useful tool for some people some of the time. It’s just that the untested technology was thrust upon millions of people who didn’t necessarily ask for it and really seem to not like it. More than twice as many Americans distrust AI as trust it, and a growing number of people think it will have a negative impact on productivity and economic growth, according to a recent survey by Gallup and the Special Competitive Studies Project. While about half of Americans now report using chatbots, a majority also think that AI will put their personal information at risk and nearly half think it will have a negative impact on society, according to a 2026 Pew study.

“It’s being forced on users, there’s no clear way to turn it off, and it feels like this unwelcome addition to their lives,” Rory Mir of the Electronic Frontier Foundation (EFF), a nonprofit that defends digital privacy and free speech, told me. “It’s this kind of continued pattern of disrespect to users that I think is part of the pushback.”

If you want less AI in your life, opting out is not always easy. But there are things you can do to minimize your exposure. 

There are ways to turn off AI features, although the process can be tedious. There are also steps you can take to prevent your data from being used to train AI models, though it’s difficult to keep all of your online data away from web scrapers. 

I talked to five experts — including a computer scientist and a researcher studying AI resistance — who offered distinctive perspectives on what AI is doing to us, and who shared some simple and concrete steps you can take to push back against AI’s creep into our daily lives.

The AI that’s suddenly everywhere

In the early days, which were just a few years ago, you really had to know what you were doing if you wanted to test out AI. Now, it’s impossible to avoid. 

“More and more AI use is through its integration into digital products like search, email, camera apps, and social media,” Arvind Narayanan, a computer science professor at Princeton University, told me. “It will become increasingly hard to strip these out unless one is willing to forgo digital products altogether.”

3 simple ways to engage with AI less

  1. Add “-ai” to Google searches to stop seeing the AI overview.
  2. Make your social media profiles private.
  3. Turn off Siri and opt out of Apple Intelligence.

What you’re specifically encountering is generative AI, and one of the most common types is a subset called large language models (LLMs), which ingest huge amounts of data and learn statistical patterns to predict and generate text. ChatGPT is powered by an LLM. The AI Overviews that sit on top of your Google search results come from an LLM. The grammar checker in your email app is likely powered by an LLM. Other subsets of generative AI include models that can produce images, video, audio, and software code. 

The data that makes many of these tools work has been scraped from the open web, pirated books, and rare print books that are subsequently being destroyed. Everything from Wikipedia articles to YouTube videos has become training data for LLMs, and in order for the models themselves to get better, AI companies need more fresh data, which is in increasingly short supply. (Disclosure: Vox Media is one of several publishers that have signed partnership agreements with OpenAI. Our reporting remains editorially independent. Future Perfect is also funded in part by the BEMC Foundation, whose major funder was also an early investor in Anthropic; they don’t have any editorial input into our content.)

As a result, some of these companies are venturing into their users’ profiles to find more data. Meta, for example, sparked global outrage in 2024 when it informed some Facebook and Instagram users that it was using their public photos and text to train its AI models. Meta still does this. That your family photos or social media updates are being used to train AI to look and sound more human is, at the very least, very dehumanizing.

Generative AI, of course, is not the only type of AI that’s invisibly moving levers in your digital life. Recommendation algorithms are arguably even more inescapable. They power everything from Amazon to Netflix to Spotify and dictate what we buy, what we watch, and what we listen to. If you have trouble picking out an outfit in the morning, it might be because your brain is used to having algorithms around to help make decisions. This is also dehumanizing. 

All of this — the societal harm, climate impact, the cognitive surrender — should be on your mind as you consider whether it’s worth enlisting these tools to write emails for you or to generate memes, according to Tania Duarte, founder of We and AI, a nonprofit focused on critical AI literacy. 

“People are becoming increasingly aware of not just the impact on themselves but on the impact on the society they want to live in and the future that they want to have,” Duarte told me. “Is it worth all of that?”

How to minimize your AI exposure

If you’re reading this, you’re probably doing so on a smartphone or a computer. So let’s start with the assumption that you’d like to continue using devices like these. 

If you’d like to minimize your exposure to AI, that presents a bit of a paradox. It’s seemingly impossible to use mainstream tech products without engaging with AI. But you can take steps to remove as much of it from your life as possible without going completely off the grid.

“You look for the spaces of agency rather than lamenting the fact that you can’t escape everything,” Dylan Orchard, a researcher at King’s College London who studies everyday resistances to AI, told me. “You can’t expect a perfect escape.”

Let’s start with the easiest options: You don’t have to use ChatGPT or Claude or Copilot. The same goes for Google Gemini and Apple Intelligence. If you’re happy with the way you access information online, save yourself the time. (Note: This will be much harder to do if you’re being required to use these tools at work or at school, so for the sake of this article, we’ll focus on the things you can control.) 

Things get more complicated when you consider how your existing devices or software have recently been AI-ified. If you’re using an iPhone, for instance, you might be aware that the latest operating system comes with an updated version of Apple Intelligence, a layer of AI that does everything from summarize your notifications to power a new Siri. Earlier this year, Google launched its own version of this layer called Google Intelligence, which it says will make Android transition “from an operating system into an intelligence system.” The same push toward cramming AI into every corner is also happening on Windows 11, where Microsoft Copilot promises to be helpful.

If you were happy with your phone or laptop when it was slightly dumber, however, you can turn these features off. You can also opt out of other AI features built into your device’s operating system. Here’s a helpful guide that gets into the weeds of how to do it; it covers Apple Intelligence; Google Gemini, including AI Overviews and AI writing help in Gmail; Microsoft Copilot; Meta AI; and Samsung Galaxy AI. Turning off the AI features on Android devices is more complicated than flipping a single switch, but it can be done.

A lot of your AI exposure will happen in your web browser, though, so you should consider ways to bypass those features or switch browsers. Here’s another helpful guide that explains how to remove AI content from search results as well as AI features built into Chrome and other browsers, along with Microsoft Office. If you want a quick fix, adding “-ai” to a Google search should get rid of AI Overviews and some AI content in the search results, but none of these hacks will guarantee that you avoid AI slop altogether. Using a privacy-focused browser, like DuckDuckGo, might do a better job at it than Google, though.

When it comes to other online activities, like shopping or scrolling on social media, avoiding AI gets even harder. TikTok, Instagram, Facebook, and YouTube lack a master switch that lets you opt out of all the many AI features on offer. Still, you can try to tone down the algorithmic sorting that all the apps use to serve you content by switching to a chronological feed or removing suggested content from your feed. (Try tapping the Instagram logo in the app and then hit “Following” to see just the accounts you follow.)

Unfortunately, once you dig into the various user agreements and privacy policies, you’ll find that it’s very difficult to avoid AI exposure on social media platforms. If you’re posting publicly, you should assume your content is being used to train that company’s AI models. (You can keep some of your data away from Meta’s crawlers by setting your Facebook or Instagram account to private. X also allows you to opt out of having your data used for training its AI.) If you want to turn off video summaries on Instagram Reels, too bad. You can’t. If you want to turn off comment summaries on Facebook, you’ll have to go four menus deep in your settings to find the right switch. The most straightforward way to avoid being used as training data is to stop using these apps entirely. Or at least stop posting your own content, which is easier said than done, but worth considering if you really want to resist the AI takeover.

There’s a programming term that describes the inundation of AI features and slog of opting out: “user-hostile.” It’s a play on the term “user-friendly,” and it describes software that values the company’s priorities over the end users. You may love AI, although that’s doubtful if you’ve read this far. If it drives you crazy, though, you should feel at least a little bit empowered to know that there’s a way to reclaim the experience you had and loved without AI — or to use AI on your own terms. 

“Ultimately, I think the important thing for folks to keep in mind is that AI is just a tool,” said Mir from EFF, “and it makes sense to want control over your own tools, including the option to not use a tool if it’s not right for you.”

It’s frustrating that we have to deal with this at all, if only because most of us did not ask for our cyber existences to be sullied by untested tech. But it’s actually refreshing to consider that, because of a never-ending onslaught of annoying features, AI might actually discourage us from using social media so much.

If anything, the extent to which we feel the need to flee from AI also reflects our craving for something real, that makes us feel more connected and more human. So when AI summaries interrupt your time on Instagram, consider texting your friends a handful of photos from your week or calling them on the phone. If you’ve finally seen one too many AI slop videos on TikTok, put on a classic movie or TV show. 

At the very least, put down your phone and take a walk outside; your attention span will thank you for it. Yes, your individual rejection of AI might be a drop in the bucket for these huge tech companies, but that doesn’t mean it’s not worth doing anyway.

Correction, September 21, 2:10 pm: The way this story originally represented Tania Duarte’s comments has been revised to clarify her concerns with AI.

Does my pet have a soul?

16 September 2026 at 14:00
an illustrated portrait of a woman embracing her dalmatian under a starry night sky. Her sweater has dots that mirror the dalmatian’s spots.

Why do I cry when I see a donkey? 

It’s completely involuntary. As if my heart’s defenses are swept aside by a giant wave of compassion and I’m left unnerved by the intensity of love that I feel: raw and a little foreign.

I wonder about this because I’m not a big animal guy. There’s no desire in me to own a pet; I’m allergic to cats and I will actively do what I can to avoid meeting your dog. (Sorry! It’s the nonconsensual licking! The crotch jumping! No thank you.) And yet, there I’ll be: leaning over a fence, arm outstretched to let the donkey nuzzle my open hand, feeling a sudden and desperate sadness. 

It’s happened so often that I wonder if these encounters point to something precious. The tears suggest that there’s a mismatch between the way I’ve been taught to understand animals as separate from myself and the connection that actually exists between us. Our paradigm of anthropocentrism distinguishes us from the natural world and puts us on a pedestal of worthiness, forcing us to look at the whole of nature as somehow less real than we are. Each animal and plant, the land and the water, the very air we breathe — all are resources for us to use rather than beings to be in relationship with. 

But the donkeys keep disrupting that notion.

Even if those sad Eeyore-like eyes don’t make you emotional, you have probably experienced some version of it. For many pet owners (and notice how that language of ownership emphasizes the idea of separation!), it may be a creeping uncertainty about the validity of the love that they feel for their pet. You might ask yourself, “Am I crazy to love an animal this much? Is this feeling of mutual friendship and understanding actually real?” 

This week, dear friends of mine had to put down their dog. Like most dog owners, they understood their pup to be a part of their family. And so the intensity of their grief — and the heavy burden of having to decide whether the time had come to say goodbye — opened up not just emotional questions, but spiritual ones, too. Is it wrong to euthanize a family member you love? What happens to a dog when it dies? Does your dog have a soul? 

Your deep connection to your animal companion might also make you question your relationship to and understanding of other animals: How is it that my beloved has a soul, but a pig or a cow or a bird does not? To kill one animal but to love another demands significant mental gymnastics. The modernist, mechanistic view of the world where humans are separate and death is the end doesn’t hold true to my experience. And so perhaps it is wise to look at spiritual traditions that affirm the ways the animate and inanimate are connected.

What religious tradition can teach us about the souls of animals

The idea that animals are not equal to humans is rooted in a dominant refrain in Christian theology — which David Clough, chair in theology and applied sciences at the University of Aberdeen in Scotland, says has done great disservice to animals. Significant church figures like Thomas Aquinas and the philosopher René Descartes have argued that animals don’t have an immortal soul. Other doctrines like predestination (where some people are chosen for salvation and others are damned) have further broken the world into separate spheres. This stratification of significance, where humans sit above everything — from the stones and stars to the pets we share our homes with — has led to a paradigm where we’ve been able to desecrate the natural world and continue to practice cruel factory farming, killing hundreds of millions of animals every day.

But this particular Christian worldview isn’t the only way to think about a spirituality of animals. 

Indeed, says Clough, in the first centuries of Christian life, theologians like Irenaeus and Origen imagined a very different ordering of the world. Rather than envisioning a judgment that separates us, these early thinkers believed God would regather the whole of creation in what Clough calls “a comprehensive redemption.” Here, because God created the world, all of life will one day be regathered together, including the pets we love and the places we live. At the end of time, the thinking went, all of life will be embodied once again, but free from pain and suffering.

Maybe that’s what I long for when I see those donkeys: a union of all living things, free from pain and suffering. 

David Haberman, professor emeritus at Indiana University who studies South Asian religious traditions, tells me that a Hindu worldview sees humans and animals as inherently connected. He points to the concept of Ātman, which dates back thousands of years: “Some translate it as soul, some translate it as self, some translate it as the ultimate essence. I think all those work in various ways, but the notion is that it’s shared amongst all beings,” he says.

This worldview enables us to see “the self present in all beings and all beings in the self. … So whatever happens to a human happens to a dog, whatever happens to a dog happens to a human.” Haberman says that this ontology establishes a “deep connection between all things and a recognition that it’s the same essence.” So, whether canine or human, individual souls are described in the Bhagavad Gita as “eternal, immortal, and ageless. It is not destroyed when the body is destroyed.” 

Other spiritual practitioners are of the same mind. Susan Allen is a medium who specializes in communicating with pets that have died. It wasn’t a career she was planning on, but her intuitive and sensitive nature has meant many grieving dog owners seek her out when their pup passes away. Allen believes animals have a continuation of consciousness that transcends death.

“The body leaves and dies,” she says, “but the soul stays with us.” Allen says she senses messages and emotional states that pets want to share with their former owners — usually feelings of gratitude and love, a message that is especially consoling for those who had to make the decision to end the pet’s life amidst increased suffering. Though there is great sadness when a pet dies, it is, Allen says, “the consequences of living with so much love.”

Maybe that’s what holds me back from welcoming an animal into my home. Sure, there is the hair that gets everywhere and the picking up of poop and the need for walks at all hours of the day — but I suspect there’s a big part of me that recoils from the inevitability of grief that loving an animal so deeply will lead to. I became a vegetarian when I left home and started to cook my own meals and found it difficult to put a knife through the flesh of a chicken or a fish. That decision seemed to open a window into seeing the truth of our interconnectedness. 

Perhaps that’s what so many traditions try to help us realize: that we are part of one another. All living things are inherently bound together. Separation is an illusion that fuels harm. “At its best, a relationship with a companion animal is a sort of anticipation of a sort of redeemed future where humans and other animals will live peaceably together,” Clough says. “A companion animal relationship could be a small anticipation of that sort of restored mutuality of relationship.”

Haberman agrees. “It doesn’t have to stop with dogs,” he says. Though we may start by loving a pet, we must embrace an “ever expanding circle of love.” When we embrace our interconnectedness, we embrace something sacred. The love that exists between a human and their animal can be a bridge to a redemptive love for all living things; for every animal; for the very fullness of life itself.

Why you should start planning for the holidays now. Yes — in September.

14 September 2026 at 14:00
An illustration of a table with cake, champagne, champagne flutes, and a bowl of berries. Colorful string lights and a calendar reading December 31 are in the background.

The weather forecast might still be screaming “summer,” but the calendar betrays the truth: The holidays are going to be here before you know it. What’s usually billed as a jolly time of year can inspire dread — all the planning, all the spending, all the gathering can be exhausting, especially if you have a large family. Of course you’d like to put that off for as long as possible, right? Surely these conversations can wait until after Halloween.

But waiting too long can actually make the holidays more stressful — and can put undue stress on the women in your life, who often shoulder the burden of organizing and planning. One lollygagger who delays in committing to a plan can prevent the rest of the family from booking flights or buying necessary supplies. What can seem like an annoying text from your sister reminding you to RSVP for Thanksgiving in early October only adds to her mental load in planning a dinner for 20 people.

“There can be an enormous amount of invisible labor involved in making the holiday magic happen, and that labor falls disproportionately on women and caregivers,” Jamila E. Holcomb, a licensed marriage and family therapist and associate teaching professor at Florida State University, told Vox. “If one person is coordinating everyone’s flights, planning meals, buying gifts, arranging childcare, communicating schedules, and managing family conflict, this can cause significant stress. It also makes one person responsible for everyone else’s experience, which is an unequal division of labor.”

The pressure to plan the “perfect” holiday isn’t merely logistical. In our hyper-connected and visible culture, people may feel pressured to orchestrate a high-stakes production that somehow is meaningful, memorable, and Instagram-worthy. In other words, planning for the holidays can be its own form of labor these days. To help make the whole ordeal more manageable for everyone — not just the hosts or Type A family members — five experts offered their advice on sharing responsibilities and actually enjoying the season.

Getting ahead of this coordination can help minimize the stress on everyone in a few months. So even though end-of-year celebrations might be the furthest thing from your mind, the ideal time to start planning them is, I’m sorry to say, right now. Here’s why early fall is the ideal time to start bugging the family group chat about the holidays.

Planning early will save you money

Prices on many goods, from flights to groceries, have increased over the last year. Getting ahead of these purchases before holiday crunch time can help you secure the best price and budget. While there’s no exact date for when to find the cheapest flights, travelers shouldn’t wait to book their tickets believing the price of gas will come down, travel expert Katy Nastro told Vox. In general, Nastro suggested locking in domestic travel between three and seven months ahead of time and between four and 10 months before international flights. “If you can get everything set… by the end of September for Thanksgiving, you’re going to be in a better place than most people,” Nastro said.

The same goes for rental cars: reserve them now. Unlike flights, you don’t need to pay for them in advance, so you can always cancel the reservation if your plans change. Nastro recommends the platform AutoSlash, which aggregates prices from multiple rental companies. “With rental cars, there’s only so much inventory and you want to even make sure that you have that option if you need it,” she said.

Early fall is also a great time to start shopping for presents, especially if you’re on a tight budget or coordinating a group gift with multiple people. Content creator and actor Rachel Ann Thomas and her eight siblings begin brainstorming ideas for their parents’ holiday gift in September or October every year. When holiday and event planner Lance “Mr. Christmas” Devereux decided to buy his loved ones matching Christmas pajamas, he started tracking down everyone’s sizes and placed the order before November. The earlier you nail down your shopping list, the sooner you can start looking for sales and slowly making purchases to save your bank account in December and avoid the stress of paying express shipping on last-minute gifts.

You need time to create new traditions and to split the labor of creating them

The holidays tend to be a period of nostalgia, and some families may heavily rely on time-honored traditions. But if you’ve outgrown them or just want to try something different, now is the best time to determine what would be meaningful, fun, and low-stress. Maybe that’s changing the location of a celebration from a grandparent’s home to a cousin’s; maybe that’s going on a fabulous vacation. The sooner you start thinking about it (and then commit to it), the easier everything else will be.

Holcomb, the therapist, suggested asking your loved ones now what they want the holiday to feel like, what traditions or events matter most, and what they realistically have the capacity for. You can also ask if there’s anything new or different they’d like to incorporate this year. Then you can come up with a game plan for how to share planning responsibilities. “Our cultural expectations around the holidays can make it easy to confuse a ‘successful’ holiday with a highly productive one,” Holcomb said. “Making time to ask these questions is especially important because we can disrupt traditional relational patterns and roles that we have taken for granted as normal.”

Both Holcomb and Thomas recommend creating a shared calendar or spreadsheet to keep track of logistics and divide responsibilities. In Thomas’s family, it’s called the Thomas Christmas Itinerary, and her mother starts it every September. “It basically lays out what the itinerary is for the whole Christmas time,” Thomas said. “What activities we’re doing, when we’re going over to grandparents’ houses, even down to what our dinner menus are.”

A spreadsheet can also be helpful for assigning and delegating tasks so that one person doesn’t end up managing everything by default as things come together at the last minute. So once you’ve committed to a general plan with your family, start breaking things down further — and proactively ask people to take ownership of different events and tasks (e.g., choosing a movie to take all the kids to see together, buying the snacks, and figuring out who is driving everyone). “If you’re hosting, you don’t have to simultaneously be the chef, activities director, chauffeur, mediator, and person responsible for everyone’s enjoyment,” Holcomb said.

Advance planning allows for the downtime everyone craves

When you are able to take a broad view of the holidays without the time crunch, you can be more deliberate with the itinerary and build in breaks. Events can be planned with intention, not obligation, and you’ll be able to zoom out and see that your calendar is getting overloaded before you’re completely underwater. “Another priority should be adding rest into the schedule before you need it,” Emily Barry, the senior vice president of holiday planning at online stationery and art marketplace Minted, told Vox. “Protect mornings or evenings when nothing is planned. Give yourself permission to stay inside instead of attending another event.”

“Don’t try to make the schedule perfect — make it meaningful,” Barry said. “Pick the one or two moments that are most important for everyone to be together, and build the rest of the holiday around those anchors.”

Slow planning over the course of a month or two ultimately makes it easier to offer flexibility to family members who may have traveled a considerable distance, have young kids, or are juggling multiple celebrations, Barry said — and to be realistic about what you personally can handle. “The goal is to spend meaningful time together, not create an itinerary that everyone has to execute perfectly,” she said.

How to be an ethical gossip

13 September 2026 at 14:30
an illustration depicting three women laughing at a candlelit table with glasses of win. One of the women is looking up to notice that they’re casting shadows in the shapes of devilish figures.

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

When I get together with my two best friends, we often talk about other people. We catch up on what acquaintances we knew in college are doing, and gossip about the mistakes people are making in their love lives. The other day I realized I left dinner and we had spent the entire time gossiping. It made me feel a little weird. Are we mean? Is it okay to gossip so much? It’s so much fun…

Dear Dirt Disher,

I share your love of gossip. I could blame my job (I’m a journalist, of course I’m hungry for information), but the truth is that I’ve always wanted to know what other people are up to. 

At times, I have, like you, confronted the fact that gossip is often considered a vice. There was even once a medieval punishment for gossiping called a gossip bridle, an iron muzzle placed over the head of a person who spoke a little too freely. Those punitive dynamics were gendered, of course: Most of the gossip bridle’s victims were women, meaning that the directive to watch what you say may have really been a way to produce the right kinds of femininity. The same may be true today. If you tried to avoid gossip, would you be a much better person, or just a quieter one? 

To your question, then: If gossip feels good, can it really be all that bad? And to take it a step further: Is it possible that there could be something good about gossip itself, even though we’re taught that it’s bad? Either way, we still need to ask ourselves a few critical questions: How does the gossip we’re sharing affect the people we’re gossiping about? And how does it shape our relationships to the people we’re gossiping with?

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Cécile Fabre, a philosopher at the University of Oxford, took up the question of gossip in a 2023 paper, considering it through a framework drawn from Immanuel Kant’s moral philosophy, which holds that you must treat others as ends in themselves — rational beings deserving of respect — rather than as means to ends of one’s own. Fabre acknowledges that gossip can bring people together, as it does for you and your friends, but she also stresses that it has a darker side. “It lubricates and wrecks social relationships,” she writes. 

First, Fabre distinguishes between good and bad gossip. “Good gossip” is truthful, and shared without breaking a promise to someone else by sharing it. If you’re telling lies about another person, or if you swore that you would keep a secret and are passing it on, gossiping raises other moral issues. But if you’re, say, passing along an anecdote that a mutual acquaintance freely and openly shared about a disastrous first date, you’re more likely to be in the clear.  

But Fabre’s conclusion may make you uncomfortable: She argues that gossip is wrong when it leads us to deny others “the concern and respect which we owe them as persons.” As Fabre suggests, gossip is definitionally about people, but it often goes wrong precisely because it leads us to treat them with less dignity than we would accord to ourselves in our own personhood. For Fabre (and perhaps also for Kant, who never took the question up explicitly), then, gossiping is morally wrong when it uses others for entertainment or otherwise denigrates them to make oneself feel superior.   

It’s possible that Kant, whose moral laws aspired to the universal, would have been even more draconian than Fabre makes him out to be. But as his own life demonstrates, things can get fuzzier in practice. The great metaphysician of morals was himself known to love a good gossip session over wine at a dinner party, and, according to his book of lectures, Anthropology from a Pragmatic Point of View, he thought that this habit was fine, as long as no one divulged what was said later. 

In the centuries since Kant let stories slosh over the edge of his cup, plenty of other thinkers have become apologists for gossip, arguing that it’s an unavoidable and necessary aspect of social life. Anthropologist Robin Dunbar claims in Grooming, Gossip, and the Evolution of Language that gossip was key to our survival as a species. When ancient hominids gossiped, they were sharing information about dangerous people and practices, while also maintaining social order. Gossip was a form of cultural learning, and it easily spread knowledge across a group. Dunbar has more recently suggested that 85 percent of everyone’s conversations are dedicated to talking about social matters, much of which could be considered gossip. 

Some feminist philosophers, among them Karen Adkins, author of Gossip, Epistemology, and Power: Knowledge Underground, have maintained that gossip can be a tool of the disenfranchised. (Think again about whose mouths were sealed by the gossip bridle and ask yourself who ordered them shut.) Whisper networks can inform people about bad working environments or abusive bosses. That, in turn, builds trust among the disempowered, which can be a path back to power. 

It doesn’t, however, sound like that’s exactly what you and your besties are up to. It may be true that talking about people who aren’t there helps you sustain your sense of intimacy with your pals who are. But in Kantian terms, that might also mean that you’re effectively treating those absent others as means to ends that have nothing to do with them. And what should we call that if not disrespect?

You mentioned two different kinds of gossip in your question: swapping information about former college classmates and dissecting people’s love lives. You might spend some time breaking those categories down further to figure out what kind of gossip you and your friends are engaging in. In a large study on gossip, psychologists found that most gossip was not actually malicious or dedicated to criticizing other people; the majority was neutral. If, on reflection, you find your gossip is predominantly unkind, you might want to pull back. Not because all gossip is inherently wrong, but because being overly malicious could, as a different philosopher suggests, shape your experience of the world for the worse.

Here, I’m thinking about the 20th-century existential philosopher Martin Buber, who offers a nuanced account of how we treat others that might shape our understanding of gossip. In 1923, in his book I and Thou, he identifies two modes through which you can interact with the world. In the I-it mode, you encounter individuals as objects, or “its.” By contrast, an I-thou encounter treats everything you meet, whether it’s a person or a tree, as an entity with which you can enter into a relationship. 

Buber thought the I-thou attitude was a fundamentally human capacity. It describes the ability to relate to others, and have a dynamic emerge between you — rather than just objectify them. While Kant helped inspire Buber, I prefer the latter’s quasi-spiritual take not just about right and wrong, but what we lose out on. When we gossip too much, we may take on an I-it attitude to others, and forget that they are living and breathing people with whom we have relationships, people who are struggling to make choices of their own, and people who, like us, sometimes get it wrong. 

I’m ultimately less concerned that you gossip at all than I am about your observation that the entirety of your social interactions are dedicated to gossip, with little room for other topics. I worry that you and your friends aren’t making room for sharing your own interests or your own struggles. In that sense, the issue might not be that you’re disrespecting people who aren’t there, but rather that you’re not in true dialogue with the people who are present. Your dinner parties might be all I-it and not enough I-thou.  

Whenever we prioritize one subject at the expense of all others, we risk putting on blinders. I am reminded of the Bechdel test, which asks (somewhat facetiously in its original form) whether female characters in a movie ever talk to each other about something other than a man. A story that fails the Bechdel test isn’t necessarily bad, but it might be richer if it passed. Perhaps you can adapt a kind of Bechdel test for you and your friends, but for gossip. Can you find any moments that are gossip-free? 

It’s natural, fun, and maybe even useful, to gossip. But there are many ways to connect to your friends that don’t require dunking on other people who aren’t there. Go ahead and share your juicy tidbits. Then make some time to honor the richness of your own lives too. 

Bonus: What I’m reading

  • In 1938, W.H. Auden wrote the delightful essay “In Defense of Gossip.” He claims that it’s absurd to say that other topics of conversation are more interesting than gossip, when gossip is clearly the most enticing. He makes a pretty good argument for how to be a good gossip. But don’t forget that gossip and drama nearly destroyed his communal living experiment with other writers and artists in Lower Manhattan just a couple of years later, as documented in the book February House. 
  • The podcast that first got me thinking about gossip in a brand new way was Normal Gossip. Each episode spills the tea on an outrageous social situation involving totally ordinary and fully anonymized people, proving that gossip can be enjoyable even when it’s about total strangers. 
  • I didn’t talk much about gossip about famous people, because I think there are different considerations if you are regularly gossiping about people you don’t know. The book Confidential Confidential: The Inside Story of Hollywood’s Notorious Scandal Magazine is a fascinating history of the first American magazine dedicated to celebrity gossip, whose legacy we can still feel today. 

How — and why — to tell your doctor you’re feeling depressed

10 September 2026 at 22:00
An illustration of a patient in a doctor’s office with a blank expression. A doctor is speaking to her in a consoling way.
Regularly talking to your provider about your mental health is the best way to get ahead of any problems and get treatment if you need it. | Paige Vickers/Vox; Getty Images

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I don’t know about you, but whenever I go to see my primary care doctor, my mental health isn’t usually at the top of my list of things to talk about. But it should be. In fact, experts say that all of us could benefit from more candid conversations with our doctors about our mental health.

(This story discusses mental health issues and suicide. If you or someone you know is struggling or in crisis, help is available. You are not alone. You can call the national 988 hotline for support.)

For years, the United States has been trying to figure out “parity” for mental health care — to have it treated and paid for like any other medical need, not something that is carved out and separate. A big part of that has been pushing primary care doctors and OB/GYNs to do more screenings, to make your mental state a part of your well-being that you discuss with your doctor the same as your blood pressure or any physical ailment.

But that is easier said than done. A lot of people may not even realize that their depression or anxiety or stress is something they should talk about with their primary care doctor. Others might fear being judged, and for good reason — national policymakers warn there continues to be a stigma toward mental health conditions among doctors.

About one in three Americans say they have never been asked about their mental health by a doctor, which is unsettling considering that the nation has been going through a collective mental health crisis for several years. Men are significantly less likely to be asked about their mental health than women — perhaps a reflection of a culture that expects men to “tough it out” when it comes to their feelings. But those attitudes come with a price: Men are diagnosed with depression at half the rate as women, but die by suicide much more frequently.

Much of the burden for starting these conversations should fall on your doctor to be more curious and accommodating during annual exams. But you don’t have to wait to be asked to bring it up. Regularly talking to your provider about your mental health is the best way to get ahead of any problems and get treated if you need to be. In honor of Suicide Prevention Month, I reached out to a handful of doctors who have studied why it’s sometimes so hard for patients and doctors to talk about depression, anxiety, and stress — and learned some novel strategies for how you can take charge, push through any stigma, and start having more honest talks with your doctor about your state of mind. Here’s what you should know.

Know the relevant symptoms before you talk to your doctor

One of the tricky things about depression or any serious mental health problem is that it isn’t always easy to identify when you’re the one experiencing it. “Patients need to recognize their distress…as potentially emanating from depression,” Dr. Richard Kravitz, a general medicine professor at UC Davis who has studied depression screening in primary care, told me.

There is a checklist of sorts that you can go through on your own to understand whether you’re just having a tough couple of days or there’s something more serious at work, said Dr. Maria Garcia, an internal medicine physician at UC San Francisco. You might be feeling down or unmotivated or have a lack of energy, or be more agitated, angry, or irritable than usual. Sometimes there are less obvious signs, like trouble with money or problems at work. 

Symptoms of depression

Here are some of the possible signs of depression, according to the Mayo Clinic. If you or someone you know is struggling or in crisis, help is available. You can call the national 988 hotline for support.

  • Feeling sad or hopeless or like you are a burden to others
  • Feeling more irritable and angry than usual, losing your temper more easily
  • Losing interest in most or all normal day-to-day activities and hobbies
  • Sleep problems, whether you are sleeping too little or too much
  • Feeling less energetic than usual
  • Changes in appetite — whether you are eating less and losing weight or eating more and gaining weight
  • Concentration and memory problems
  • Unexplained physical symptoms

“If you’re not getting enjoyment from your normal hobbies or talking to the people that you would normally really enjoy talking to, if you find yourself isolating from people that you normally really enjoy spending time with, I think those are certainly triggers,” she said. Consider the duration of your symptoms, too: “If it’s every day for a couple of weeks, that definitely isn’t normal.”

And oftentimes, depression symptoms can mirror symptoms of other ailments or problems, like a lack of sleep, low appetite, or physical aches and pains. This is one reason why it is so important to talk with your doctor about it, Garcia said. Is that fatigue a result of depression — or is it a problem with your thyroid? Your primary care physician is best positioned to help you figure that out. One of the benefits of a long-term relationship with a physician is that they may be able to help you recognize symptoms of depression even if they aren’t obvious to you.

It’s hard to be that self-aware; I’m certainly not all the time. But the more you pay attention to your mood and how it’s affecting your life, the more you can tell your doctor about what’s really going on. You don’t have to know all the fancy clinical terms, said Paul Duberstein, a clinical psychologist and professor of health behavior, society, and policy at the Rutgers School of Public Health. “The language that people are most comfortable using are words like stress or frustrated or impatient or something like that,” Duberstein told me. “Those are the kinds of things we really do want to incentivize and encourage people to talk to their doctors about.”

How to bring up your mental health with your doctor

Okay, you feel like something might be off and you have a doctor’s appointment coming up. What do you do?

You might not have to do anything. These days, you are likely to be given a depression screening by your physician’s office before you ever arrive (usually as part of your pre-visit paperwork). Garcia said it’s important to be honest and to be thorough when answering those questions, as that will tell your doctor that your mental health should be a focus for your upcoming visit.

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But if you aren’t proactively screened for depression and you have some of the symptoms described above or you just have a hunch that something might be wrong, try to alert your doctor in advance that your mental health is something you want to talk about. If that’s not possible, tell your doctor early on in the appointment that your mental state is something you want to discuss. Garcia said that, rightly or wrongly, doctors can sometimes be reluctant to dive deep into a discussion about mental health late into a visit; they only have so much time with individual patients, and they might balk at trying to squeeze in a mental health discussion at the end. The conversation is more likely to be productive if you proactively start it before your physician is sidetracked with your blood sugar. 

During this conversation, you can ask for a depression screening outright. Doctors have become adept at recognizing code words; if you say your mood has been off, they may pick up the signal that you may be experiencing mental health struggles. But there is a good argument for being very direct about how you’re feeling, Kravitz said.

“My advice…is just simply to say to the doctor, ‘I’ve been feeling down’ or ‘I’ve been feeling irritable’ or ‘I’ve been losing sleep’ or ‘Something’s wrong and I don’t know what it is. Do you think it might be depression?’ Just ask,” Kravitz said. If you aren’t sure if it’s a mental or physical issue, tell them that. Activate your doctor’s curiosity, Kravitz told me. Get them invested in figuring out what’s going on with you.

Once the conversation starts, your doctor is likely to ask how long you have been experiencing symptoms and how they are affecting your day-to-day function. When that happens, you should be as thorough and truthful as possible.

“Is it affecting your ability to take care of your family? Is it affecting your ability to go to work, get up in the morning, cook dinner, get out of the house, go grocery shopping?” Garcia said. “Those things are really helpful because then we can tailor the treatments for the amount of functional impairment.”

Talk to your doctor about your sleep, too, Duberstein said. Not only is it an important indicator of your physical health, but it will also tell your doctor something about your mental well-being. And it doesn’t require any special emotional vocabulary: You probably know if you’re sleeping well or not.

“If you think about major depression as a collection of, say, nine symptoms and you ask, ‘Well, what symptoms appear first? Is it the depressed mood? Or the difficulty concentrating?’ The first thing that appears typically is sleep,” Duberstein told me. “Disrupted sleep is something that I think people do feel comfortable talking with their doctor about.”

How to talk to your doctor about a treatment plan

If you have a productive conversation with your doctor and they recognize symptoms of depression, they’ll want to establish a treatment plan. This has historically been another barrier to honest conversations between doctors and patients about mental health: Patients don’t want to be prescribed antidepressants or referred to therapy, so they don’t bring it up.

But ignoring your symptoms is, of course, not the solution. Instead, use your appointment as an opportunity to ask all of your questions to make sure that you are fully comfortable with the doctor’s proposed treatment plan and can get on the road to better mental health.

Many Americans have doubts about antidepressants, which have been egged on by high-profile figures like US Health Secretary Robert F. Kennedy Jr. If you’re hesitant to take meds, you should tell your provider about the things that you’ve heard that give you pause, the negative experiences people have shared, or whatever major questions or concerns you have. They can help you understand the very real trade-offs that come with taking an antidepressant, Kravitz said. Your doctor can also debunk some of the misconceptions that make people hesitant to take these drugs even when they are struggling.

“The duration of therapy sometimes surprises people. But no, it doesn’t mean that you’ll have to be on it forever. No, most people don’t have serious withdrawal symptoms. Those can usually be managed by careful tapering if necessary and so on,” Kravitz said. He said you can ask your doctor outright: “What can I expect to happen over time? How long will I need to be on this?” 

If you’d rather not go on medication immediately, that’s totally valid. Your doctor may instead be able to help you find a therapist with a referral, Duberstein said. Therapists have historically been hard to find in the US — but one positive outcome of the pandemic was the proliferation of online mental health services.

“I think it’s important for the public to know that one of the major barriers to getting into psychotherapy or even seeing a therapist — like getting into your car, driving, finding a bus, finding a subway, whatever — that those barriers are gone,” he told me. “Because you could see a therapist online now in all 50 states.”

The goal is that you leave your doctor’s office feeling heard and feeling on-board with the approach, even if you still have some trepidation (which is very common). And if you don’t feel comfortable talking to your doctor about these issues, that may be a sign you need to find a new provider whom you feel you can trust with those sensitive discussions, Duberstein said.

The point is, your doctor should be your ally in pursuing whatever treatment you need for whatever ails for your mental health. Nobody has to go through it alone.

The strange grief of not wanting kids

9 September 2026 at 12:50
An illustration of a woman creating her own path while walking through a field of flowers. She holds a bundle of flowers in her hands.

Mingaile Kieraite remembers what it felt like observing those close to her become parents. As family members shared updates on their pregnancies and friends dragged her to kid-friendly events, she began to feel isolated, as if she wasn’t being let into an exclusive club.

But Kieraite, 33, had already decided she didn’t want to join the club. From a young age, Kieraite never had an intense, or even middling, desire to have kids. She’d helped raise her cousin, a responsibility that was foisted upon her, and found the experience challenging. Now with more control over her circumstances, she considered what she really wanted. And it wasn’t children.

But at some point in her 20s, she had a confounding experience. The hosts of some of her favorite podcasts and YouTube channels announced they were having babies, and instead of parasocial excitement or even apathy, Kieraite was caught off guard by what she felt — a little sad, jealous even. She started to wonder if she should follow suit. 

As a thought experiment, Kieraite tried to imagine what being a parent would be like. Her mind immediately went to the good parts — feeling useful, having company — not the early mornings or the ultimate sacrifice of free time. “But that’s not how it works,” Kieraite told Vox. She was still adamant in her choice not to have children, but she felt a sense of loss for an experience she will never have. 

“How is it,” Kieraite said, “that I grieve something I don’t want to have?”

Whether it’s the choice of having kids or some other path not taken — a job offer you turned down, that person you never quite got the courage to ask out — the finality of major life decisions is wrought with a complicated and very relatable sense of grief. Not quite regret, the tension between who you are and what you could have been can dredge up feelings of self-doubt. What if? can give way to Did I make the right choice? Accepting who you are now means letting go of who you could have been. 

The number of American adults who don’t want kids is growing — 47 percent of non-parents under 50 say they’re unlikely to have children, up from 37 percent in 2018 — but they’re running headlong into an increasingly pro-family culture and political sphere. While alternative family structures are becoming more common, most people say they want children. And remaining childfree — intentionally choosing not to become a parent — remains relatively niche. Women between the ages of 30 to 50 who don’t have children are among the minority. Only around 20 percent of adults in their 50s and 60s do not have kids. Cultural messaging and social rituals surrounding marriage and child-rearing — weddings, baby showers — reinforce the idea that having kids is the norm, and a milestone worth celebrating. Bucking those trends can inspire a deep sense of FOMO, or even profound loss.

Like Kierate, childfree people may be surprised by their emotions. After all, they’ve made a deliberate choice. But they still experience a loss: a life they don’t get to live, a future they need to relinquish, even if it wasn’t what they wanted in the first place. Rather than signaling regret, this grief is often rooted in a desire to be seen and to be included. And there are ways to navigate these thorny, undiscussed emotions.

Unrecognized and alienated

Though there are more adults who don’t want kids than ever before, a stigma remains. People who choose to not have children, particularly women, are seen by society (and, at one time, the pope) as selfish, callous, lonely, and potentially regretful. “We do have that natural expectation of people to have children or families in traditional ways,” Brittany Stankhe, an assistant professor in the department of social work at East Tennessee State University, told Vox. 

In a culture that values parenthood, childfree people can feel alienated or carry shame, even if they know not having kids is the right choice. Their extended family might not understand why their loved one chose to be childfree — they can’t afford to have kids, are concerned about the future, or simply don’t want to — and thus not see it as a legitimate choice. They might also be excluded from family-centered get-togethers. “Maybe you really don’t want to be part of all these kid events,” Bella DePaulo, the author of Single At Heart: The Power, Freedom, and Heart-Filling Joy of Single Life, told Vox. “But it’s still another way in which you’re getting the message that you don’t really count, or you don’t count the way people who are parents count.”

When a baby is born, the parents’ wider community traditionally hosts baby showers, provides material support in the form of gifts and childcare, and recognizes they have entered a new life phase. “Choosing not to have children usually has no corresponding ritual,” licensed psychotherapist Annie Wright told Vox. “No one gathers to celebrate the life you’ve deliberately built or the clarity and pain it took to choose it. So many people can feel so deeply confident in their decision and still feel sad it isn’t witnessed or celebrated or understood in the same way.”

Holly, a 46-year-old who asked Vox not to publish her last name so she could speak freely about her friendships, didn’t feel that her multiple advanced degrees were sufficiently celebrated by loved ones compared to her friends’ pregnancies. “I got a couple congratulations, but it’s like, freaking do something for me,” Holly told Vox. “Give me a cake. I want to pick colors for something, and all those little novelty things I appreciate and enjoy that don’t really come from many other things other than having a baby.” She sees the glorification of traditional milestones as only furthering the stereotype that women are only worthy if they get married and have children.

Though Holly and her husband don’t want kids, there is some part of her that wishes she did. Holly was reminded of a recent shopping trip where she held her friend’s toddler in her lap while her friend went to the bathroom. She was struck by the warm smiles she received from strangers and felt a sense of sorrow. “No one will ever look at me like that for any reason, no matter what I do,” she said. 

A different kind of grief

For about a 10-year period starting in her mid-20s, many people in Jennifer Chalmers’s life were having kids. Though she’s never wavered in her decision not to have children, she did suspect her friends were experiencing something she wasn’t. “You start thinking, ‘I’m the only one who’s not doing that. Have I chosen the wrong path?’” Chalmers, 61, told Vox. But once her friends moved out of the child-rearing phase of their lives, that existential question abated. 

Chalmers’s experience is among the many documented examples of childfree people who live full and happy lives. According to research, childfree adults do not experience any more regret than parents, and they also report high life satisfaction. Instead of mourning a path not taken, childfree people “might be grieving an identity or a set of rituals or a particular relationship to adulthood, or their imagined place in a future family,” Wright said.

Mourning the loss of a future that wasn’t right for you? Here’s what to do.

  1. Get specific about what you’re grieving: What is the root of your sadness? Is it feeling excluded from friends who are parents? Letting down your parents by not giving them grandchildren? 
  2. Understand that grief doesn’t mean you’ve made the wrong choice: “It can simply mean, this choice cost me something even though I know it was right for me,” Wright said.
  3. Redefine what family means to you: Perhaps you build rituals with chosen family, form intergenerational friendships, or get closer to your in-laws.
  4. Ask naysayers to recognize your life as intentional and complete: You don’t need family or friends who don’t understand your choice or feelings to approve of your lifestyle, but it’s okay to ask them to value your accomplishments, even if they don’t look like theirs.
  5. Find your purpose outside of children or family: Fill your time with enriching activities, like volunteering, spending time with friends, or mentoring a younger colleague.
  6. Find your people: Foster a community of other childfree adults who understand you.
  7. Live your life unapologetically: Don’t get defensive, but feel proud for living your life authentically.

Letting go of these theoretical roles can be difficult because they aren’t necessarily losses. Society has an easier time recognizing the grief of people who want to have kids but, for one reason or another, are unable to. The sadness associated with choosing a somewhat unique path is less concrete. Nearly four decades ago, Kenneth J. Doka, a senior vice president of the Hospice Foundation of America, coined the term disenfranchised grief to describe the sorrow people feel when their loss isn’t acknowledged by society — perhaps the death of a pet or neighbor. “If you want to talk about it, if you want to explore that choice, if you want to process your grief, there’s nobody for the most part who does,” Doka told Vox. Mourning a life you didn’t even want can be a form of disenfranchised grief, Doka said, since you made a conscious choice to be childfree.

Another experience, known as ambiguous loss, developed by therapist Pauline Boss in the 1970s, refers to the grief associated with absences without closure, like a breakup. “Boss’s work on ambiguous loss centered on the soldiers lost in battle,” Wright said. “But her work helps us understand losses that don’t have a clean ending or a clearly recognized object.” Grieving a potential future can be a form of ambiguous loss, too, she said.

But how to process a loss of something you never had — and never wanted? Something that lacks boundaries and closure? According to Doka, admitting to yourself the existence of a loss is helpful, as is communicating that pain to someone who will acknowledge it as such. “Saying, ‘I made a choice. There were things I liked about that choice. I had a good life because of that choice, but now there are some aspects of that choice that I do in fact regret,’” he said. Wright said to consider that the decision not to have kids — all decisions, really — have costs. There will always be a life you didn’t get to have.

As I enter my mid-30s, that alternative life is becoming ever clearer. Like Chalmers in her 20s, I’m at the point where many of my peers are having kids or solidifying their decisions not to. Since my teenage years, when for a school project I was tasked with caring for a baby doll programmed with software enabling it to cry and fuss, I understood the limits of my maternal instincts. Namely, that I had none.

Still, I wonder if my life will have meaning, if having children is the most worthy way to leave a legacy. I’m reminded that my choices reverberate every time my mother sends me a video of a baby doing something silly with the comment “This is why you have kids.” 

But it isn’t a good enough reason to have kids. When I’m saddled with doubt, I open my eyes to the world around me: the privilege of laying in bed on weekends, the thrill of a spontaneous evening with friends, the ultimate blessing of silence. I don’t need to reimagine myself as anyone else, because my life is exactly how I always imagined it. I can lose myself for hours in a run, spend an afternoon reading by the pool, keep my house tidy. These simple pleasures would be made more difficult for me with the presence of a small human.

Nicola Marchant, a 37-year-old who is similarly questioning her purpose in life if she doesn’t have kids, copes with these feelings by confiding in other friends who don’t plan on having children and engaging with childfree content on Reddit and TikTok. Hearing from older people who don’t have kids that their lives aren’t empty and devoid of meaning brings her solace. “It’s content like this that shakes me out of my spiraling and makes me laugh and realize I’m not alone in these doubts and fears,” Marchant told Vox in an email. “My advice to others would be to do the same, surround yourself with voices that feel the same as yours, speak to older people you know without kids; if you don’t know any, find some online.”

Regardless of what you call it — disenfranchised grief, ambiguous loss — the feelings are real. Moving through a world that still values and recognizes traditional family structures can be exclusionary. But there is freedom in embracing the life you do have, even if it isn’t celebrated in the same way. It doesn’t make it wrong.

“I actually don’t think the goal is to stop feeling anything complicated,” Wright, the therapist, said. “It’s to make room for the grief without allowing it to erase the meaning and fullness of the childfree life you chose.”

My students think it’s fine to cheat with AI. Maybe they’re onto something.

6 September 2026 at 14:00
An illustration of a teacher’s assistant observing several students sitting in desks as disembodied hands type their assignment for them. One student is working without AI and appears to be flustered.

Editor’s note, September 6, 8 am ET: We’re bringing you some of our best-loved Your Mileage May Vary columns while Sigal Samuel is on parental leave. The one below was originally published last year.

This unconventional advice column offers you a unique framework for thinking through moral dilemmas. It’s based on value pluralism: the idea that each of us has multiple values that are equally valid but that often conflict with each other. Submit your own question here.

I am a university teaching assistant, leading discussion sections for large humanities lecture classes. This also means I grade a lot of student writing — and, inevitably, see a lot of AI writing too. 

Of course, many of us are working on developing assignments and pedagogies to make that less tempting. But as a TA, I only have limited ability to implement these policies. And in the meantime, AI-generated writing is so ubiquitous that to take course policy on it seriously, or even to escalate every suspected instance to the professor who runs the course, would be to make dozens of accusations, some of them false positives, for basically every assignment.

I believe in the numinous, ineffable value of a humanities education, but I’m also not going to convince stressed 19-year-olds of that value by cracking down hard on something everyone does. How do I think about the ethics of enforcing the rules of an institution that they don’t take seriously, or letting things slide in the name of building a classroom that feels less like an obstacle to circumvent?

Dear Troubled Teacher,   

I know you said you believe in the “ineffable value of a humanities education,” but if we want to actually get clear on your dilemma, that ineffable value must be effed! 

So: What is the real value of a humanities education? 

Looking at the modern university, one might think the humanities aren’t so different from the STEM fields. Just as the engineering department or the math department justifies its existence by pointing to the products it creates — bridge designs, weather forecasts — humanities departments nowadays justify their existence by noting that their students create products, too: literary interpretations, cultural criticism, short films. 

But let’s be real: It’s the neoliberalization of the university that has forced the humanities into that weird contortion. That’s never what they were supposed to be. Their real aim, as the philosopher Megan Fritts writes, is “the formation of human persons.” 

In other words, while the purpose of other departments is ultimately to create a product, a humanities education is meant to be different, because the student herself is the product. She is what’s getting created and recreated by the learning process. 

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This vision of education — as a pursuit that’s supposed to be personally transformative — is what Aristotle proposed back in ancient Greece. He believed the real goal was not to impart knowledge, but to cultivate the virtues: honesty, justice, courage, and all the other character traits that make for a flourishing life. 

But because flourishing is devalued in our hypercapitalist society, you find yourself caught between that original vision and today’s product-based, utilitarian vision. And students sense — rightly! — that generative AI proves the utilitarian vision for the humanities is a sham. 

As one student said to his professor at New York University, in an effort to justify using AI to do his work for him, “You’re asking me to go from point A to point B, why wouldn’t I use a car to get there?” It’s a completely logical argument — as long as you accept the utilitarian vision. 

The real solution, then, is to be honest about what the humanities are for: You’re in the business of helping students with the cultivation of their character. 

I know, I know: Lots of students will say, “I don’t have time to work on cultivating my character! I just need to be able to get a job!”

It’s totally fair for them to be focusing on their job prospects. But your job is to focus on something else — something that will help them flourish in the long run, even if they don’t fully see the value in it now. 

Your job is to be their Aristotle. 

For the ancient Greek philosopher, the mother of all virtues was phronesis, or practical wisdom. And I’d argue there’s nothing more useful you can do for your students than help them cultivate this virtue, which is made more, not less, relevant by the advent of AI.

Practical wisdom goes beyond just knowing general rules — “don’t lie,” for example — and applying them mechanically like some sort of moral robot. It’s about knowing how to make good judgments when faced with the complex, dynamic situations life throws at you. Sometimes that’ll actually mean violating a classic rule (in certain cases, you should lie!). If you’ve honed your practical wisdom, you’ll be able to discern the morally salient features of a particular situation and come up with a response that’s well-attuned to that context. 

This is exactly the sort of deliberation that students will need to be good at as they step into the wider world. The breakneck pace of technological innovation means they’re going to have to choose, again and again and again, how to make use of emerging technologies — and how not to. The best training they can get now is training in how to wisely make this type of choice. 

Unfortunately, that’s exactly what using generative AI in the classroom threatens to short-circuit, because it removes something incredibly valuable: friction. 

AI is removing cognitive friction from education. We need to add it back in.

Encountering friction is how we give our cognitive muscles a workout. Taking it out of the picture makes things easier in the short term, but in the long term, it can lead to intellectual deskilling, where our cognitive muscles gradually become weaker for lack of use. 

“Practical wisdom is built up by practice just like all the other virtues, so if you don’t have the opportunity to reason and don’t have practice in deliberating about certain things, you won’t be able to deliberate well later,” philosopher of technology Shannon Vallor told me last year. “We need a lot of cognitive exercise in order to develop practical wisdom and retain it. And there is reason to worry about cognitive automation depriving us of the opportunity to build and retain those cognitive muscles.” 

So, how do you help your students retain and build their phronesis? You add friction back in, by giving them as many opportunities as possible to practice deliberating and choosing. 

If I were designing the curriculum, I wouldn’t do that by adopting a strict “no AI” policy. Instead, I’d be honest with students about the real benefit of the humanities and about why mindless AI cheating would be cheating themselves out of that benefit. Then, I’d offer them two choices when it comes time to write an essay: They can either write it with help from AI, or without. Both are totally fine. 

But if they do get help from AI, they have to also write an in-class reflection piece, explaining why they chose to use a chatbot and how they think it changed their thinking and learning process. I’d make it shorter than the original assignment but longer than a paragraph, so it forces them to develop the very reasoning skills they were trying to avoid using.

As a TA, you could suggest this to professors, but they may not go for it. Unfortunately, you’ve got limited agency here (unless you’re willing to risk your job or walk away from it). All you can do in such a situation is exercise the agency you do have. So use every bit of it.

Since you lead discussion sections, you’re well-placed to prompt your students to work their cognitive muscles in conversation. You could even stage a debate about AI: Assign half of them to argue the case for using chatbots to write papers and half of them to argue the opposite.

If a professor insists on a strict “no AI” policy, and you encounter essays that seem clearly AI-written, you may have little choice but to report them. But if there’s room for doubt about a given essay, you might err on the side of leniency if the student has engaged very thoughtfully in the discussion. At least then you know they’ve achieved the most important aim.

None of this is easy. I feel for you and all other educators who are struggling in this confusing environment. In fact, I wouldn’t be surprised if some educators are suffering from moral injury, a psychological condition that arises when you feel you’ve been forced to violate your own values.

But maybe it can comfort you to remember that this is much bigger than you. Generative AI is an existential threat to a humanities education as currently constituted. Over the next few years, humanities departments will have to paradigm-shift or perish. If they want to survive, they’ll need to get brutally honest about their true mission. For now, from your pre-paradigm-shift perch, all you can do is make the choices that are left for you to make. 

Bonus: What I’m reading

  • I went back to Shannon Vallor’s first book, Technology and the Virtues: A Philosophical Guide to a Future Worth Wanting. If there’s one book I could get everyone in the AI world to read, it would be this one. And I think it can be useful to everyone else, too, because we all need to cultivate what Vallor calls the “technomoral virtues” — the traits that will allow us to adapt well to emerging technologies. 
  • Astrobiologist Sara Imari Walker published an essay in Noema provocatively titled “AI Is Life.” She reminds us that evolution produced us and we produced AI. “It is therefore part of the same ancient lineage of information that emerged with the origin of life,” she writes. “Technology is not artificially replacing life — it is life.” To be clear, she’s not arguing that tech is alive; she’s saying it’s an outgrowth of human life, an extension of our own species.

This story was originally published in The Highlight, Vox’s member-exclusive magazine. To get early access to member-exclusive stories every month, join the Vox Membership program today.

Is it truly important to have a sense of self?

24 September 2026 at 12:21
an illustration of a chameleon looking into a mirror

Hi readers! Shayla Love here, science journalist and longtime fan of Your Mileage May Vary. I’m honored to be subbing for Sigal Samuel while she’s out on parental leave. I’m diving into your questions as a way to help understand human nature and our choices through multiple lenses: philosophical, psychological, and beyond. Please send in any emotional, body/brain, sociological, perceptual, or other kind of life quandaries you might have.

My wife says I’m a people pleaser. I want to turn over a new leaf (maybe to please her?!) so I’m making a resolution to be less of a weathervane and stand up for myself more. But it’s hard — I love to fit in. I’m a joiner and a collaborator. It’s not that I’m passive, it’s more that I find other people’s “ways of being” contagious. Sometimes I catch myself slipping into imitation of the friends or colleagues I’m talking to.

What’s a chameleon to do? Or, more scarily, who am I when I’m alone? How do I find out who I really am?

Dear Identity Crisis,

At first glance, it’s a bit funny to be accused of being a people pleaser as if it’s entirely a bad thing. It sounds like you have others’ interests genuinely in mind, and that seems like a nice way to build connection.

But I find the term people pleaser to also be a sneaky euphemism. Do you want to know how this sort of behavior is often discussed in the psychological literature? In studies, it’s not always called people pleasing; it’s called lying. 

In fact, wanting to please other people is an incredibly prevalent motivation for lying; it’s more common than lying for personal gain or pleasure. When psychologists evaluated the top reasons that people lied in their everyday life, many wanted to seem more agreeable. Their lies support seemingly magnanimous goals, like complimenting a friend or making sure a social interaction went well. But they were lies all the same, defined by the researchers as a “message that one gives to another in which they are deliberately deceiving them.” 

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I find this shift in perspective helpful, if a little harsh, if you’re looking to break a people-pleasing habit. It’s one thing to think about yourself as dedicated to keeping other people pleased. But when you consider that actually, all of your interactions are suffused with lies, the approach becomes a bit more unsavory. 

Imagine the situation in reverse: What if you found out that all the time you had spent with a close friend, they were keeping their real thoughts and feelings from you? You might feel differently about the time you’d spent together. I can bet it certainly wouldn’t feel as authentic. 

I used to be a bartender, and I would be nice and mildly obsequious to frequent customers. Several of them I genuinely liked. But I’ll never forget the uncomfortable moments of running into a regular elsewhere — and their figuring out that we weren’t actually friends. There’s a distance between two people when one’s main role is to please the other. You are creating that distance, even if you may not realize it, and not even getting tipped for it. 

So for starters, try trusting that the people around you are able to handle your real thoughts and feelings. But what are your real thoughts or feelings? This points to the bigger conundrum you face: Who is your true self? 

You’re in good company worrying about this. Religious figures, philosophers, and scientists alike have been trying to figure out if there even is a continuous self, and if there is, what is it made up of? 

Scientifically speaking, there’s not a part of your brain that’s “truer” than others, or where the true self resides. But your ideas about your true self matter, according to research by Rebecca Schlegel, a social scientist at Texas A&M University. She has found that people have greater well-being and find their lives to be more meaningful if they think that they’ve made choices that align with who they “really” are. 

When people make a decision that they think aligns with their own true self, it regularly leads to feeling more satisfaction with that decision — more so than choices steered by considering what other people want, by religious belief, or by advice from others. 

Doing this yourself can be remarkably simple. In one experiment, Schlegel asked participants to make an arbitrary decision and told some to “use your true self” to make up their minds, and others to “use rational thinking.” Those who framed their choices as being guided by their true self were much happier with their selection. For you, it could be that just introducing the question — what would my true self do? — can start making your life feel more like it belongs to you. 

If it feels odd to ask your true self what to do, defining your truest self as what’s moral about you isn’t a bad place to start. Researchers have found again and again that when they ask people which of their traits feel the “truest,” it’s usually the parts that are morally good. When I call my mother on her birthday, that’s my true self. When I say something hurtful to my friend, that’s a deviation from my true self, who knows better. I wasn’t myself this morning, I might say as an apology. So you could make a list of your best qualities, like your generosity or your creativity. Then, when you ask what your core self would do, you’ll have even more specific guideposts to follow. 

Of course, if having a true self still doesn’t feel relatable, you can turn to an approach I’ve found helpful in my own life from Eastern traditions, like Buddhism and Taoism. They endorse the idea that there is no rigid self at all. In Buddhism, this is called anatman, which translates roughly to “no self.” This teaching emerged in response to an earlier Hindu belief: a concept called “atman,” which asserted that all people had an eternal and unchanging core, similar to a soul. Anatman was a rebuttal to that idea.

I’ve found that anatman relieves some of the pressure around all of this. We feel as if there should be an essence to us, some permanent quality that persists over time that you can point to. But anatman reminds us that there’s no aspect of the self that doesn’t change.  

Life is long, and we transform throughout it. As we grow, we learn new physical skills like playing soccer and the piano, and eventually acquire back problems and wrinkles. Our minds evolve too. We read novels, maybe we can do calculus, and we develop political convictions. Hopefully, we gain the skills of being kind and patient. In all of these developments, change is the only constant. This is why the Buddha thought that you couldn’t find the singular, stable self in any of these places — not the mind, the physical form, our habits, or our perceptions. “What is impermanent, subject to change…cannot be taken to be ‘me,’ ‘mine,’ or a ‘self,’” the Buddha taught. 

You asked what you, as a chameleon, should do? You could frame everything you do as being in service to your deeper self. Or you could try halting the search for a strictly defined, enduring version of you, and start making decisions based on who you want that person to become.   

Bonus: What I’m reading

  • My book club just read Love, Always, a novel by Ann Beattie, about a group of people who start a magazine in rural Vermont. It’s a summery tale, though somewhat frustrating, about what happens when people don’t change themselves, and only follow their worst instincts. 
  • This is a fascinating story of multiple selves in Popular Mechanics by Michael Natale. It documented what happened when seven men confessed to being the culprit of a plane hijacking in 1973 in the Pacific Northwest.
  • Over the course of several nights recently, I watched the 1926 silent movie, Faust, directed by F.W. Murnau. It’s a haunting tragedy about the consequences of wanting to hold onto a quality of yourself indefinitely — in this case, staying young forever. I was amazed by the special effects they pulled off for that era! An evergreen reminder that if someone promises you something that’s too good to be true (especially if he looks like the devil), it probably is. 

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

Can you spend your way out of loneliness?

25 September 2026 at 12:22
a collage-style illustration showing one woman looking at three people smiling and making intense eye contact with her. Each of the three people have price tags attached to them.

Over the years, Julianne Holt-Lunstad has fielded many requests from startups looking for her help. These entrepreneurs came to the Brigham Young University professor with the well-meaning goal of “solving” loneliness; they believed their app or company could help consumers build genuine connections, and wanted Holt-Lunstad’s opinion on this feature or that business tactic. 

Across the pond, University College London professor Noreena Hertz was getting the same calls. They wanted her to join their boards, to advise them, to give their proof of concept a stamp of approval. 

“Of the many startups who’ve approached me, and it’s probably about 50 or 60 in the space,” Hertz told Vox, “there hasn’t been one where I felt convinced by their business model.”

That CEOs and founders were clamoring to pick the brains of these two women is entirely predictable — their work may have been the basis on which these startups were founded. Holt-Lunstad is among the most cited academics who study loneliness and social connection. The commonly repeated stat that loneliness is equivalent to smoking 15 cigarettes a day? That came from her research. She was the lead science editor on the Surgeon General’s 2023 advisory on loneliness and isolation. As for Hertz, in her 2020 book The Lonely Century: How to Restore Human Connection in a World That’s Pulling Apart, she coined the phrase “loneliness economy,” at the time, a fledgling market of niche services, like friends for rent and professional cuddling.

In the years since Hertz gave it a name, the loneliness economy has only ballooned. As public attention to loneliness has mounted — despite the fact that research doesn’t consistently show whether a loneliness epidemic exists in the first place — the market stepped in to offer solutions. No longer are the lonely limited to joining a running club, they can now rent friends and cuddlers. They can hire a coach to help vanquish loneliness and build a community. (One charges $3,000 for a three-month program.) They can attend a $1,000 weekend-long summer camp to make friends (with the option to pay in installments via Klarna). They can buy a $250 pendant that listens to their every word and can communicate back via voice or text. They can join a coworking space meant to quell loneliness with a nearly $300 a month price tag. They can enroll in a bootcamp for how to be less shy, hop in a group travel excursion with other solo venturers, download an app where AI pairs you with other strangers for activities. Loneliness is no longer a societal issue with mental and physical costs and structural solutions but one businesses hope consumers can buy their way out of.

But is it possible to disrupt the slow burn that is making a friend? To outsource the intimacies of friendship to AI? To put a price tag on human connection? 

“I would caution developers to really critically evaluate their business model and the barriers to who they’re actually reaching,” Holt-Lunstad told Vox. “Think about ways that [connection] can occur organically without monetizing it.”

The cottage industry of loneliness services is just another example of capitalism wrapping its tentacles around human desire. But in most cases, the cost of the app, or product, or experience is going to be much higher than the possibility of eliminating loneliness.

One person’s loneliness is another’s business opportunity

Since the early 2000s when Harvard political scientist Robert Putnam warned of the decline of civic and social spaces in his seminal work Bowling Alone, we have witnessed the “privatization of community,” according to Sam Pressler, a fellow at the Harvard Human Flourishing Program who studies community, connection, and class. Gathering spaces shifted away from places of worship and union halls to boutique fitness centers and private, members-only clubs. “There was already this dynamic in place where you could, at a premium level, sell people on community,” Pressler said.

The pandemic pushed the loneliness economy into overdrive. Widespread social isolation enabled researchers to study perceived levels of loneliness during lockdowns. Media coverage of loneliness outlined its harms. Although Vivek Murthy, the US surgeon general during the Obama and Biden administrations, first referred to loneliness as a “health epidemic” in 2017, his 2023 report opened the door for other iterations: the male loneliness epidemic, the Gen Z well-being slump, a worsening midlife crisis. Over the past five years, search interest in the loneliness epidemic grew over 600 percent.

Naturally, the startup world began to see a business opportunity, Pressler said. WeWork founder Adam Neumann launched a new residential real estate company with a goal of “solving loneliness” and $350 million in funding from Andreessen Horowitz. The app 222, which uses AI to pair strangers for group activities based on personality-based questions, raised $10 million in funding. “You then get this anchor within startup land that really has an approach of solve customers’ problems and pain points, in that loneliness is a customer problem or pain point to be solved, through productized market solutions,” Pressler said.

Brian Choi had heard of the male loneliness epidemic, but luckily didn’t feel like he fell into that category. He grew up in the Los Angeles area, where he still lives, and has plenty of friends, but he signed up for 222 several years ago as a way to supplement his social life and meet people who might be interested in activities his existing friends aren’t.

“Dance, for me, means a lot,” the 34-year-old video game character artist, told Vox. “For my best friends, hard to sell them on that. So 222 is a good angle on sharing that experience with other people who are presumably also open to dance.”

But most of the platform’s events, Choi found, were centered around dinner and drinks, which didn’t appeal to him. If there was a meetup with an interactive element, like brunch and a pottery class, he was more likely to engage. But despite attending about a dozen 222 events over the years, Choi hasn’t fostered any serious friendships. “It’s dependent on individuals to be proactive about inviting folks into their lives after the 222 event,” Choi said. “And that can be scary for a lot of people.” 

Once a market emerged for loneliness-adjacent services and products, influencers started promoting them. Over the last few years, the content creator Zaid Khan observed his peers hosting “community” events that seemed well-meaning enough until a few common themes emerged: The events seemed to be furthering the creators’ brands, they often came with a ticket price, and they were attended mostly by young, white people. This widespread commodification of community is what Hertz refers to as “WeWashing” — like greenwashing — because an occasional knitting club with a $50 fee does not a community make. 

Charging any sort of premium for a social event or service runs the risk of exacerbating inequities. According to Holt-Lunstad’s research, people with only a high school education or less or those who made less than $75,000 a year were less socially connected than those with higher education and incomes. People who stand to benefit the most from interventions to build relationships often can’t afford a $200 a month gym, or lack the time to swipe for friends. These spaces can then become, like Khan observed, homogenized by race, class, and ability. “I’m sorry, but young, attractive, white, straight, 20-somethings living in New York will have no issue. … You can walk into any West Village bar and meet those people,” Khan said. “It’s excluding the people who, I think, genuinely could need it.”

“Masking” a symptom

There is a contradiction at the heart of the loneliness economy: the need for human connection in the modern world is difficult to solve, let alone value and commodify. In order to make money, companies either have to charge top dollar for their social club or camp, or, they need their product to be used by as many people as possible, as often as possible, which inherently flies in the face of how relationships are fostered. 

“The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Cindy Rippé, Terry College of Business at the University of Georgia

Relationships are projects of patience. They unfold after repeated interactions in a physical space, after slow revelations and disclosures and laughs. The loneliness economy isn’t built on unhurried bonding. Instead of consistently showing up to a community event and slowly building connections, some apps are effective at connecting users with strangers for one-time events, but are less focused on encouraging users to exchange numbers and hang out again. “We know from the research that relationships take time to develop, and that there needs to be consistency also over time. When you get to know someone, it takes time,” Holt-Lunstad said. “If you’re only doing it sporadically or once, that’s going to be less likely. If it’s all virtual, that’s going to be less likely.”

Just like hunger and thirst cue you to eat and drink, loneliness is a sign to interact. Swiping for friends may feel productive and occupy time, but without actually hanging out, it may just be a distraction, Holt-Lunstad said. “What I worry is that [apps] may be effective in masking that symptom without actually fulfilling any social needs,” she said. “It would be like no longer feeling thirsty, but we’re not actually drinking any water.”

The loneliness economy also fails to take into account the barriers preventing people from making friends in the first place. In recent surveys, the results of which have not been published, Holt-Lunstad has found both internal and external obstacles to connection, including anxiety, a fear of rejection, physical and mental health limitations, the economic cost of participation, and the time investment required with joining a club. “It might be, that’s a great program, but it’s too far away, or that’s a great program, but it costs too much,” Holt-Lunstad said. “And then, of course, there’s the internal barriers where there’s so much shame and stigma associated with this that many people don’t want to feel like I have to have an app or a program to make friends.”

These potentially lonely consumers may be more vulnerable to companies’ marketing efforts, even though the products are unlikely to solve the underlying issue. According to research, when people feel like they are lacking close, intimate relationships, they are more likely to buy themselves things. “One of the things, for instance, could be spending money to go on group activities rather than individual activities,” Aulona Ulqinaku, an associate professor of marketing at Università Carlo Cattaneo LIUC in Italy, told Vox. People could spend money to join a club you aren’t particularly interested in just to feel a part of something. 

Shopping can also serve as a social experience in itself, Cindy Rippé, a senior lecturer in the Department of Marketing at the Terry College of Business at the University of Georgia, told Vox in an email. Employees and other patrons can become familiar and friendly faces, effectively turning a retail space into a third place. A paid social experience, such as a club, could theoretically achieve the same fulfilling effects as shopping, Rippé said. But spending money isn’t what makes people feel better; it’s repeated social interaction, familiarity, belonging.

Because companies can track your activity online, users who search for local clubs or interact with these groups on social media may be repeatedly served ads for other community-centric businesses and thus spend more money on services that may not be effective.

“I hope that we are looking at a world where marketing can be looked at as an instrument for helping people rather than exploiting people,” Ulqinaku said. “The aim should not be, ‘I make money [off] of you.’ The aim should be, ‘I want to make you feel better. I don’t want to exploit you.’”

Putting a price tag on relationships

The pairing of lonely consumers who might be willing to spend money and businesses that definitely want to make it may be good for the bottom line in the short-term, but perhaps not for social health or for revenue in the long-term. (After all, if these products don’t work, people will stop paying for them, and if they do work as promised, people will also stop paying for them.) Friendship isn’t a product you can advertise or put a dollar amount to, Pressler said, and we shouldn’t apply market solutions to non-market goods.

“You can approach it with a consumptive mindset where it’s like, ‘Well, I just need to consume more relationships, and if I consume more relationships, ergo, I will not be lonely or disconnected,’” he said — but that’s not how real-world interactions work. The power imbalance between the companies earning money and the consumer spending it to fulfill a core human need may veer on exploitative, too, Rippé said: “The ethical problem begins when a company intentionally exploits a consumer’s loneliness, insecure attachment, or fear of missing out to pressure that person into purchasing.”

Which isn’t to say communal gatherings with a price tag are inherently exploitative. Live music and events, like concerts, successfully bring people together for shared experiences, according to Hertz, the professor and author. (Of course, tickets have become so expensive that seeing your favorite act perform is becoming a luxury.) Groups centered around an activity have the potential to connect people, too. But buying your own yarn and needles to bring to a weekly craft night at your local knitting shop is different from paying $50 to join a one-off “knitting club” organized by a VC-backed friendship app.

Because social health touches so many aspects of life — the physical spaces we inhabit, the technology that both facilitates and inhibits socialization, the costs of interacting — the path toward connection is more complex than marketable products or individual purchases. It involves government investment in public spaces and low- or no-cost community events; policies that allow everyone to lead a dignified life, which includes the space for leisure activities; and a societal shift that prioritizes slow, intentional relationship building instead of instant connection. 

“The need is real,” Hertz said. “The purported solutions are many. Some of them I think can be part of the solution. Some of them may well end up making us lonelier as a society.”

This story was originally published in The Highlight. To get access to member-exclusive stories like this every month, become a Vox Member today.

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