No doubt about it—matcha has soared in popularity in the U.S. over the past few years. Demand is so high that brands like Ippodo have had to pause production on some of their best-selling powders just to keep up. There’s even a National Matcha Day (May 2, if you’re wondering).

In NYC alone, matcha cafes are everywhere. We recently stopped by one that serves iced drinks and a matcha Basque cheesecake, and we had Ivy Woolenberg visit our office to make her famous matcha brookies. (Yes, the TikTok-viral ones. Yes, they lived up to the hype.)

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