Mixed reviews for Instagram's new logo
18 August 2026 at 18:33
Instagram has rebranded with a new logo, and it's gone in the direction so widely-disliked it had supposedly went out of fashion years ago: geometric sans-serifs. Instragram boss Adam Mosseri explains.
The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh.
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