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Mixed reviews for Instagram's new logo

18 August 2026 at 18:33

Instagram has rebranded with a new logo, and it's gone in the direction so widely-disliked it had supposedly went out of fashion years ago: geometric sans-serifs. Instragram boss Adam Mosseri explains.

The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh.

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