Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results "based on a range of factors, including contextual relevance to a search query," according to Reddit.

That means searching for "espresso station" could present you with ads for espresso, machines, beans, or mugs, while a search for a "home office setup" may yield ads for monitors, desks, or office chairs. Reddit currently shows ads across its feeds in a variety of formats, including images, videos, sponsored posts, and AMAs. It also shows ads within threads.

Reddit has announced a number of changes to its platform ove …

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Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has "dropped by more than 1 million referrals on average per week," and he attributes part of the company's struggles with Google traffic to how AI Mode and AI Overviews change the search experience.

"The reality is, AI Mode does not drive traffic," Huffman says. "Not for us, and not to anybody, as far as I know. That's just a fundamental shift in how Google works. It used t …

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Reddit is announcing a huge shift: It's going to start requiring users to log in.

Right now, you can browse Reddit without having an account, and the site is generally a great resource for crowdsourced information on a whole range of topics. I know I'm not the only person who appends "reddit" to a lot of Google searches to find answers to things written by actual humans instead of robots. But that openness has made it a target for scraping and automated traffic, leading Reddit to file lawsuits over alleged unauthorized access of its data and make product changes like limiting access to "Old Reddit."

There's no definitive timeline on when t …

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