Like many people, I have a contentious relationship with the Memories feature on my iPhone, the AI-powered nostalgia machine that serves up photos and slideshows from deep in your camera roll, either reminding you of a beautiful day at the beach or surfacing an old photo of your ex. About once a month, for whatever reason, my iPhone reminds me of the time my phone got stolen.

The Memory is a glitchy, fragmented one — an auto-generated slideshow of my first few years living in New York. But because my phone was stolen, the photos in the slideshow are a random assortment of mislabeled JPEGs and grainy images I’d saved from Facebook, all somehow imported from my hard drive to my camera roll at some point and set to sentimental music. 

I used to get mad that I didn’t back up my actual, treasured photos on a hard drive. But now, I just wish I’d printed out the best ones and put them in a box. That kind of thing can survive for generations.

We should all be printing our photos. I’m not just talking about converting your camera roll into a stack of 4×6-inch glossy pieces of paper, either. It’s actually easier than ever to turn the gigabytes of images we carry around in our pockets into physical objects, like albums and books and frames, the kind we can gather around to pore over and one day pass down to our children. Even individual prints that we touch and hold can tell a story in a way that pixel on a screen never could. Real photos are effectively embodied memories that we can casually encounter as we go about our daily lives. And it’s not just because an algorithm decided to send us a push notification to go look at them, either. 

“Printing photos in any form, whether it’s to hang on a wall or to hold in our hands, is effortful,” Brianna Marshall, dean of the Steely Library at Northern Kentucky University, told me. “It requires us to take action to experience the memories in more meaningful ways than an occasional passive scroll of our photo roll.”

In a way, I owe a lot to that phone thief. It was only after losing so many photos that I started paying closer attention to how I managed the new ones I’m taking, which are thankfully backed up in multiple places in the cloud. I’ve made some photo books and some albums of big events, like my wedding. I have a box with some prints inside, although there should be more. 

I now have a couple of kids who do many cute things every day, and my camera roll is getting more crowded. My walls are looking increasingly bare. I know I should be printing even more photos, and you probably should, too. When we commit to a process around curating and printing our photos, we’re also creating a ritual around preserving our memories and giving ourselves a chance to interact with them for years or even decades to come. This is so much more rewarding than taking thousands of pictures indiscriminately and then just uploading a few to Instagram periodically and hoping for some likes.

Why your camera roll isn’t a family history

There’s something magical about sitting down with a family photo album. My mom has made them obsessively for decades, and any time I’m home, I end up pulling one off the shelf. Each page is carefully curated to tell a story about a moment — a dance recital, a vacation, a holiday — and taken together, the album tells a story about our lives at that time. She’s made albums about her own childhood, and she’s started some for my own children. Collectively, they’re a family history that we can gather around.

As much as Apple, Google, and other tech companies have tried, you can’t replicate that feeling with an app. There are a ton of upsides when it comes to backing up your photos digitally, including the ability to access them from anywhere or quickly share images or entire albums. However, cloud storage platforms tend to compress your photos, harming image quality. They can also change their terms of service or their business model at any time, potentially leaving you to pay a monthly fee or face losing your photos forever.

On a more basic level, though, something is lost when you’re scrolling through pictures on a smartphone, where your inbox or your TikTok feed is just a swipe away. The images “seem a little bit more removed and a little less approachable,” said Debra Norris, professor of photograph conservation at the University of Delaware. “It becomes a point of conversation and enjoyment and accessibility that doesn’t exist when an image is on the phone.” 

Your phone is full of distractions, yes, but it’s also probably just overflowing with photos. My camera roll has nearly 30,000 images, which means that finding one specific shot from a certain day on a vacation a few years ago is more of a chore than a point of conversation. Encountering old photos serendipitously would be utterly impossible if not for — I kind of hate to say it — the help of features like iPhone Memories. This software can help resurface some old photos, and that experience can be delightful. 

Try taking things into your own hands, though. Rather than leaning back and letting AI decide which memories you’d like to remember, you can curate your photos as you take them, favoriting the good ones within a minute or two to help you separate the wheat from the chaff later. The end goal here might be printing the very best to put in a frame, an album, or even just a dedicated photo storage box. In doing so, you’re actually crafting the first draft of a visual family history. When you do ultimately print those photos (more on this in a moment), you’ll give that history a physical presence and create a sort of legacy.

“We can take so many photographs on these phones and yet a curated box of images that are especially meaningful, it’s magical really,” Norris said. “And it’s something that your children will save and treasure and share with their children, and that will continue.”

How to get the best photos off your phone

Once you get into the habit of curating your photos as you go, the actual printing part of the process is pretty easy. There are plenty of services that let you upload photos directly from your phone and will then print them in various sizes and ship them to your house or pick them up in a store (like CVS or Walgreens). Finding the right one will depend on your budget and your preferences. Nations Photo Lab and Printique are two that get rave reviews for quality prints and easy uploads. I’ve personally used Shutterfly (which offers discounts to Costco and Amazon Prime members) and Mpix, which are popular and affordable enough, but I do think the price is reflected in the quality.

You may also want to print your own photos, which can be limited and liberating at the same time. I have not tested out any dedicated photo printers, but I would trust the reviews of the good gadget bloggers at Wirecutter and Rtings, who have. You can expect to spend a few hundred bucks on the printer alone if you go this route.

Then there are the album makers. Many companies that will print your photos, including the four I just mentioned, will also print albums and photobooks. Because the layout process for making these objects is both essential and time-consuming, you might be better off going with a company that specializes in albums and books. I used Artifact Uprising to make a book of my wedding photos and loved the results, although the price tag was steep. Mixbook is the service I’d like to check out next.

You could also just get an old-fashioned photo album and put the prints directly in it, as my mom does. This is as easy as buying an empty photo album or scrapbook and filling it with your prints. You want something that is, at minimum, acid-free and lignin-free, and should opt for uncoated polyester, polyethylene, or polypropylene sleeves for the sake of longevity. (In the United States, Gaylord Archival and University Products are top suppliers of these kinds of products to museums and hobbyists alike.) You can add newspaper clippings or ticket stubs or any other physical objects to tell a more complete story, something you definitely can’t do with your phone’s camera roll.

If you don’t want to go the album route, or you already have prints waiting to be transferred over, you should keep them in an acid-free archival storage box. Your finished photo books and albums also benefit from this treatment. (If you’re dealing with old photos or want to take extra measures, check out the Library of Congress’s guide to photo preservation.) You may also want to frame them, an old custom that has also never been easier in the digital age. I have a few things hanging on my wall that I framed through Framebridge, which will let you upload an image and receive a framed print. I’ve also heard good things about Level Frames, and one of my colleagues swears by Frame It Easy. Your local frame shop works too, of course, or you could grab frames at flea markets, garage sales, and thrift stores.

Regardless of who actually prints or frames the prints, the most important thing when it comes to building a habit of curating and printing your photos is to find a process that works for you. If AI-powered tools like Apple Memories do a good enough job of finding the needles in the veritable haystack of pictures on your iPhone, that’s fantastic. Print those photos. Make a book with them. If you prefer favoriting good photos as soon as you take them or putting your best shots in a digital album at the end of every month, keep it up. Just set aside time to print some of those.

“My advice is always just to start somewhere, and not to let any guilt over what you did or didn’t do in the past stall you from moving forward,” Marshall said. “Save the photos that you treasure.”

Ever find yourself hunched over your laptop, eyes glazed, slack jawed, and stunned by the quantity of information modern life is throwing at you? You might take a break to stare at your phone. Or you could try switching from one browser tab to the next while checking your email and inching closer to the day’s deadline. 

Some people call this TikTok brain. Others call it brain rot. Either way, it feels like a distinctly 21st-century affliction, caused by scrolling through too many short-form videos and social media feeds that trains your brain to seek out little hits of dopamine and ruins your ability to focus on anything for more than a few seconds. People with the condition may not be able to read books or even watch feature-length films. They can’t do anything except watch little videos, leaving them prone, catatonic, faces blank and bright in the glow of their smartphone screens. 

I don’t even use TikTok, but I feel this way all the time. Give me one hour to complete a task that requires even a medium amount of mental fortitude, and I’ll find 55 minutes’ worth of other things to do. It’s not that I’m avoiding the task. But once I get started, my mind wanders relentlessly, no matter how hard I try to keep it on track.

You can blame technology for doing this to you — and I do — but the real issue is with how we treat our brains. Generally speaking, the human brain works like an analog computer, processing one thing at a time, and when you switch tasks (which is what we’re actually doing when we say we are multitasking), it comes at a cost: It drains your cognitive resources, which makes it even harder to pay attention in the future. The more you do this, the more ingrained the behavior becomes.

“It’s a myth to think that we should push ourselves to focus as long as possible and we’ll be more productive,” said Gloria Mark, the author of Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity and the Substack The Future of Attention. 

The human attention span is not one thing. There are different types of attention, including sustained attention (your ability to stay engaged with a task over a period of time) and selective attention (your capacity to take in certain information while tuning out irrelevant details). Alternating attention (the mental flexibility required to switch tasks rapidly) and dividing attention (process multiple things at once) are especially demanding on your cognitive resources. And all of this is managed by the brain’s command center, your prefrontal cortex, which handles executive function. When you’re experiencing cognitive fatigue, there’s a physical reason why: There’s actually less blood flowing to this portion of the brain.

“We need to stop trying to recover from cognitive fatigue and overload by consuming more information.”

Amisha Jha, University of Miami neuroscience professor

The good news is that the damage is not permanent. The human brain’s capacity to focus is just as intact as it was in the 19th century when everyone spent their evenings reading novels and knitting fisherman sweaters. Lots of things have changed since then, of course. As smartphones have driven us to consume endless amounts of information, psychologists have been working on strategies to put the pieces of our attention spans back together. I called a few of these attention experts hoping that they might tell me the secret to regaining my ability to focus. They all agreed that two things are necessary to solve the problem: Be intentional with your attention and let your brain rest.

“What we need most is the capacity to know where attention is, moment by moment, and greater agency over our attention so we can direct it intentionally,” Amishi Jha, a neuroscience professor at the University of Miami and author of Peak Mind, told me. “We need to stop trying to recover from cognitive fatigue and overload by consuming more information.” 

Put another way, in order to reclaim your attention span, you first need to be mindful. That means spending less brain power dissociating on social media feeds and more on whatever you’re actually interested in. You also need to give your brain a chance to rest and recover. Staring at your phone will not help you recharge and reclaim your attention span. Staring at a tree, however, will. 

Let your brain rest

One way to think about your own attention span is to consider what is voluntary and what is not. When something like a bright light or a loud noise grabs your attention, it engages your involuntary attention, which is effectively limitless. When you’re deciding to pay attention to something, however, you’re using your voluntary, or directed attention. This is a limited resource. As you’re making an effort to focus on something, like a book, your supply of directed attention runs down, but it can be replenished in specific ways.

This simpler way to understand how our attention works dates back to the 19th-century psychologists, like Williams James, but it’s making a comeback thanks to attention restoration theory (ART). This school of thought, first developed in the 1980s by University of Michigan psychology professors Stephen and Rachel Kaplan, suggests that spending time in nature restores your directed attention. The theory claims that the natural world does this by captivating our indirect, or involuntary, attention and allowing our cognitive resources to recover.

Imagine you’ve gone for a hike and happen upon a waterfall that’s so fascinating you can’t look away from it. Marc Berman, one of Stephen Kaplan’s former students and now a professor at the University of Chicago, refers to such a spectacle as a “soft fascination,” something that can grab your attention without consuming it, thus giving your mind space to wander. You might get the same effect from staring at a campfire or looking up at tree branches swaying in the breeze. Hard fascinations, by contrast, capture so much of your attention that you can’t look away and you can’t quickly recover. Times Square is a canonical example, but being on social media counts, too.

“Doomscrolling, streaming, surfing the internet — they’re activities that maybe seem restful, but we actually think that they’re fatiguing and depleting,” said Berman, who is also the author of the book Nature and the Mind: The Science of How Nature Improves Cognitive, Physical, and Social Well-Being. 

In one study Berman conducted, he and his team (which included Kaplan) gave research subjects difficult attention and memory tasks, sent them on a walk in nature or an urban environment, and then repeated the tests. The participants who went on nature walks improved their performance in these tests by about 20 percent, Berman said, and the improvements held regardless of whether participants said they liked the walk or not.

“One of the great misconceptions about attention is that it’s simply a matter of us paying attention.”

Nilli Lavie, University College London psychology professor

Berman said they aren’t entirely sure why nature seems to have this effect on us, but he theorizes that it relates to fractals, or repeating, self-similar patterns whose individual parts resemble their larger whole — tree branches or fern leaves, for instance. Fractals are common in nature, and Berman thinks their orderly arrangement helps our brains to process the information. “It’s easy to get the gist and you don’t need to encode all the details,” he said. “Whereas in the built environment, it’s not very fractal and you might have to encode everything, which might be more taxing.”

Of course, it’s not always possible to zip over a forest in the middle of the work day. If you can’t take a walk in the park, Berman said that even looking at a picture of nature scenes can help. (Try not to do that on Instagram, though, because you might end up just doomscrolling.) 

Be intentional with your attention

Reclaiming your attention is one thing, but holding onto it in the first place is its own distinct challenge. When you find yourself feeling distractable, it might be that you need a break. If that’s the case, you can’t will your way into concentrating.

“One of the great misconceptions about attention is that it’s simply a matter of us paying attention,” said Nilli Lavie, a professor of psychology and brain sciences at University College London. “It’s not enough to just want to pay attention.”

Instead, you have to put yourself in an environment that makes paying attention not only possible but achievable. That means making a concerted effort to avoid multitasking, which will drain your cognitive resources. Try the alternative: monotasking. 

Monotasking likely requires clearing away clutter, whether that’s literal clutter on your desk, or digital clutter on your screen in the form of extra apps or browser tabs. Turning off all notifications is essential. You should also hide your phone — put it in a drawer or in another room. (A widely cited study published in 2017 found that even having a phone in sight can reduce your cognitive capacity and affect your ability to concentrate.) When you need to take a break, don’t go find your phone: Take a walk outside, or stare at a tree, or look out the window and listen to a song you like.

Monotasking also means being intentional about how you do that one thing, avoiding distractions along the way. At work, this might mean carving up projects into digestible chunks. You might even try the Pomodoro technique: Set a timer for 25 minutes, focus hard on the task until it goes off, take a five-minute break, and repeat. At home, it could mean making to-do lists and prioritizing tasks so that the toughest ones get done first, while you still have some gas in the tank.

If you aren’t ready to turn off all notifications at this point, at the very least turn off all the ones that aren’t coming from humans. You do not need to be alerted of an Amazon flash sale while you’re trying to plan your family’s meals for the week.

Give yourself some constraints

There’s no such thing as being 100 percent locked in to any given task. When there are no external distractions, your brain actually turns inward and finds something else to pay attention to, which can lead to daydreaming and mind wandering. Daydreaming — creating a structured narrative of imaginary scenarios — is not necessarily a bad thing, by the way. It can be productive in helping you plan and think creatively. But if you’re just mentally wandering from random topic to topic, you’re getting into the danger zone. 

Some people find that adding constraints can improve their attention. One approach you’ll see in self-help books is the use of a so-called commitment device that restricts future behavior in service of a larger goal. If you’ve read (or seen) The Odyssey, you might remember the scene in which Odysseus orders his crew to tie him to the ship’s mast and ignore his orders so that he won’t steer the boat into the rocks when he hears the Sirens’ call. Odysseus was using a commitment device to avoid killing his whole crew. You might use a commitment device, like a dedicated writing space or the Pomodoro technique, to avoid distractions, both external and internal. 

So how do you focus just the right amount? Removing those external distractions is a great start. Much like paying attention, ignoring these distractions consumes your cognitive resources, impacting your performance, and causing you to make mistakes. It also takes more effort to stay on task as time goes on. From there, do your best to avoid overtaxing your brain to the point that the internal distractions take over and your mind is wandering. That’s how you know it’s time to take a break.

“For several minutes, give yourself no new input,” Jha said. “Do not reach for the phone while waiting in line. Take a short walk without listening to anything. Look out a window. Let the mind wander without trying to solve a problem.”

Take a walk in the park. Sit quietly and look at a bird. Paying attention has never sounded so relaxing.

When I first heard about the new Apple Upgrade program, which lets you lease devices like iPhones and MacBooks for a monthly fee, I was offended. It amounts to paying a tithe to one of the world’s richest companies just to borrow devices for a couple years, rather than buying them outright. You could then choose to purchase the device, which is outdated at that point, or upgrade and keep paying that monthly fee. You may never own an iPhone again.

Then, as my mind wandered to the stack of old phones in my closet, it occurred to me: What’s so great about owning these things to begin with? 

Apple, of course, would love to sell you a new iPhone for keeps. Its most advanced model, the iPhone 17 Pro Max, will set you back $1,200, a price that’s expected to rise soon due to the global shortage of storage and memory chips. You can sign up for an installment plan — most carriers offer these, as does Apple through its credit card — and pay it off in two to three years. Or you could lease the thing for $35 a month under the new Apple Upgrade program. You can pick a 12-, 24-, or 36-month lease, depending on the device, and you don’t get to keep the phone at the end of the term unless you decide to buy it by paying off the remainder of the retail price in one lump sum. (This is similar to the controversial rent-to-own model you find at places like Rent-a-Center.) 

For the financial side of the new program, Apple has partnered with none other than Klarna, the “buy now, pay later” giant. When you go to lease a new device, Klarna runs a soft credit check and decides if you’ll be able to cover the monthly payments. When I asked Klarna, the company did not tell me where it draws the line here, but it’s worth noting that critics have accused Klarna of a lack of underwriting and of lending to people with subprime credit scores. If you miss three consecutive payments, Klarna will terminate the lease agreement and possibly send a collection agency after you.

“How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.”

Aaron Perzanowski, University of Michigan law professor

While there was some speculation last week that Apple might lock people out of leased devices if they failed to pay their bill, Apple confirmed to me that it will not put limitations on device functionality due to missed payments or default. If you want to cancel the lease, you face an early termination fee. If you choose to keep paying the monthly fee, you can keep upgrading with new lease agreements for new devices every few years, existing in this cycle indefinitely.

“I don’t think people are getting a good deal here,” said Aaron Perzanowski, a law professor at the University of Michigan and author of The End of Ownership: Personal Property in the Digital Economy. “How do I know people aren’t getting a good deal here? If they were, Apple wouldn’t be offering it.” 

Buy an iPhone? In this economy? 

If you’re someone who likes to get a new iPhone or MacBook on a regular basis, Apple’s new leasing option might make a lot of sense. The monthly fee to lease these devices is cheaper than the payment plan to buy them, and electronics are depreciating assets. If you own one, you can sell it or trade it in for credit toward a new device, but they’re all worth less and less as time goes on. Furthermore, Apple eventually stops supporting old devices through software updates, so they might just stop working at a certain point. Put another way: You may own the phone, but you’re still just licensing the software that makes it work.

Renting an iPhone does sound bleak, though. The United States is suffering through an affordability crisis as prices across the board rise in the face of new tariffs and new wars. Meanwhile, AI is promising to transform the way we work if it doesn’t simply steal our jobs first, adding further insecurity, and the data center boom is making electronics more expensive. This era of economic anxiety is pushing people to use “buy now, pay later” services like Klarna and Affirm to pay for groceries or a tank of gas. (These companies faced scrutiny by state attorneys general a few years ago for operating like predatory lenders.) And now Apple, surely suspecting that many people can’t afford to pay full price for new phones, is inviting us to rent our devices at a monthly fee that undercuts the path to ownership. 

Apple could have just called this the Apple Rental program, by the way. Lease sounds nicer, though, like something you do with a car. 

“It is funny that they frame it as not a loan but as a lease,” Louis Hyman, a history professor at Johns Hopkins University and author of Debtor Nation: The History of America in Red Ink. He added that “leasing” has class implications, suggesting that you’re either someone who needs to have the newest things but can’t afford them, or that you’re so wealthy, you’re indifferent to money.

Suffice it to say, the bulk of people who will soon be leasing their iPhones are probably not the ones who are indifferent to money.

Apple adopts its final form

The new Apple Upgrade program is the company’s latest customer acquisition strategy. As the rising price of hardware has made cheaper Android devices or the refurbished market more attractive, Apple is offering upgrade enthusiasts and budget-minded users, including people who simply couldn’t afford to buy Apple products in the past, a deal to join the company’s ecosystem. After all, keeping people supplied with new iPhones and MacBooks also helps keep them subscribed to Apple services, like iCloud, which now makes the company more money than Mac, iPad, Apple Watch, and other accessories combined.

If Apple’s financial future hinges on getting more and more people to subscribe to these services, it’s only natural that the company would want to lower the barrier to entry. So Apple is betting that by letting people use but not own its products, it will extract more profit in the long run through lease payments and subscription fees. After all, it wasn’t that long ago that it seemed like nobody was interested in upgrading their iPhone, since the new phones looked so much like the old ones. Now, Apple is just trying to get everyone on autopay, effectively subscribing so that they get the latest devices when they come out.

There’s not necessarily any harm in giving people a cheaper way to access expensive but useful products. For more than a century, installment plans have enabled people to buy modern conveniences like sewing machines, radios, and eventually, televisions. Leasing is a popular way to keep yourself in a new car, sometimes with free maintenance. Meanwhile, cellular carriers have a long history of helping their customers buy phones. Nearly two decades ago, you could get an iPhone 3G for $199, thanks to subsidies from AT&T, which the company recouped in service fees over the course of your contract. Sprint and T-Mobile have even offered unlimited upgrades through leasing programs of their own in years past.

Apple previously worked with Citizen One Bank to offer loans to customers who wanted the option to upgrade their iPhones every year. The payments were higher and they included a fee for AppleCare, but every year, you could trade in your current phone for a new one. If you didn’t want to upgrade, you could simply keep paying the installments, and you’d eventually own the phone. Most carriers now give you the option to set up a payment plan to purchase a new device that simply amounts to the retail price of the gadget divided by the number of months you’ll need to pay it off, usually 24 or 36, with zero interest. That makes it easier to get your hands on an iPhone Pro Max, and if you pay it off in full, it’s yours for life — or until Apple convinces you to buy another new iPhone.

The difference between paying those monthly installments and paying a monthly lease agreement, of course, is that the former puts you on the path to ownership. The latter simply puts you on a path to make a decision: Do you want to buy the thing and recoup some of the money you’ve already spent, or do you want to keep making payments?  

“What ownership ideally gets us is independence,” Perzanowski said. “It gives us autonomy. It gives us the ability to function in the world without relying on third parties.” He went on to explain how moving from owning a product to leasing it means you’re stuck with that third party. “I’m tied to that manufacturer in a way where they get to exert a fair amount of control over my behavior,” Perzanowski said. “Historically, we’ve been primed, especially in the United States, to resist and reject that kind of control.”

One great thing about owning an iPhone or a MacBook outright is that if you lose your job to AI, you don’t have to come up with a monthly payment in order to keep using those devices to apply for new jobs. Another great thing about ownership is that should you need a couple hundred bucks, you can sell that old phone or laptop and pocket the cash. Maybe the best thing about owning these devices is that you can repair them and keep using them for many years — or at least until Apple stops supporting them. 

That doesn’t mean leasing never makes sense. If your digital life revolves around always having the newest devices and you upgrade every year or two no matter what, you might actually save money by doing so through Apple’s leasing program. If you need an iPhone or MacBook right away but can’t afford to pay full price or even cover the monthly payments on an installment plan, a one-year lease could be a good solution. 

Invariably, when you lease anything, you’re entering into a contract, one that comes with consequences if you break it. Leasing an iPhone means you’re tied not only to Apple but also to Klarna for the next 12 to 36 months. If something goes wrong — you lose your job, you lose or break your phone, or you simply don’t want the device any more — you’re subject to the terms and conditions of these big tech companies. If you keep renewing your lease, you may very well end up spending more on a phone than you would have if you’d bought it outright. That would be fine with Apple, of course. It has shareholders to please.

Correction, July 30, 1 pm: This story originally misstated how the previous Apple upgrade loan program worked; it allowed phone trade-ins every year, not every two years.