Black Friday has become a shopping season of its own, with retailers once again offering discounts well ahead of the actual shopping holiday. We’ve already rounded up some of the best early Black Friday deals we’ve come across, but if you’re looking to save on outdoor gear or pick up something for an upcoming trip, REI’s annual Holiday Sale, which runs through November 23rd, is worth checking out.

As usual, the outdoor retailer is offering discounts on everything from smartwatches to camping equipment. In some cases, we’re seeing some of the lowest prices we’ve seen on our favorite wearables, including Garmin’s Forerunner 570, while gadgets like the InReach Mini 3 are also receiving sizable discounts. REI members can also use promo code HOLIDAY2026 to save 20 percent on one full-price item, plus an additional 20 percent on one REI Outlet item.

To save you time, we’ve sifted through the deluge of discounts to find an assortment of deals we recommend here at The Verge. We’ve also noted when competing retailers are offering lower prices on the same items, so you can be sure you’re getting the best deal possible.

Smartwatches and fitness tech

• REI, Amazon, and Best Buy are also selling the Garmin Lily 2 Active for $249.99 ($50 off), which is its lowest price to date. The stylish smartwatch is a great budget-friendly Garmin, especially for people with smaller wrists. Like the standard Lily 2, it offers basic fitness tracking, notifications, and up to five days of battery life; however, the so-called “Active” model adds a physical button, built-in GPS, and support for more sports tracking. Read our Lily 2 review.
• The Garmin Vivoactive 6 has returned to its all-time low of $249.99 ($50 off) at Amazon, Walmart, and REI. The fitness watch offers up to 11 days of battery life and tracks a range of workouts, including walking, running, cycling, HIIT, golf, and more. It also provides extensive health monitoring, including wrist-based heart rate detection, menstrual cycle and pregnancy tracking, and a customizable morning report that summarizes helpful health-related info. However, it lacks ECG compatibility, though it does have a slightly slimmer profile than its predecessor.

• The Wahoo Kickr V6 Smart Trainer is on sale at REI for $679.99 ($170 off). Like the more affordable Kickr Core 2 we covered in July, the Kickr V6 turns your existing bike into an indoor exercise bike, with Wi-Fi and Bluetooth connectivity for pairing with apps like Zwift. However, the higher-end trainer offers up to 2,200W of resistance and can replicate inclines of up to 20 percent, compared to the Core 2’s 1,800W and 16 percent. It also provides more accurate power measurements and is designed so that indoor rides feel more natural.

Phone accessories and entertainment

• If you own an older iPhone with a Lightning port, you can grab InfinityLab’s InstantGo 10,000 Power Bank  for  $41.93 (about $28 off) at REI. The portable battery features a 10,000mAh capacity and a built-in Lightning cable, making it a solid all-in-one option for days when you won’t be near an outlet. It also supports passthrough charging, so you can charge your phone and the power bank at the same time.
• DJI’s Osmo Mobile 8 is on sale for around $128.99 ($21 off) at REI, Amazon, and Best Buy, which is $10 shy of its best price to date. The smartphone gimbal supports 360-degree horizontal rotation and Apple’s DockKit, which allows the gimbal to track and follow pets and people across a wider range of camera apps. This discounted Advanced Tracking Combo also includes a multifunctional module for tracking people and pets, as well as a built-in tripod and extension rod that make it easier to film yourself without someone behind the camera.

• You can buy Soundcore’s AeroFit 2 for $79.99 ($20 off) at REI, Amazon, and Best Buy, which is $2 shy of their lowest price to date. Their open-ear design lets you listen to music while staying vigilant in your surroundings; they also feature adjustable ear hooks for a secure fit, IP55 water and dust resistance, and up to 42 hours of battery life with the included charging case.

Communication and safety gear

• Garmin’s base InReach Mini 3 is available from REI, Amazon, and Garmin for around $349 ($100 off), nearly matching its lowest price to date. Like the Mini 2, the rugged, palm-sized satellite communicator lets you send texts, share your location, check the weather, and trigger SOS alerts when you’re off the grid, all while offering battery life that can outlast your average smartphone. Unlike the prior version, though, it features a color touchscreen, which makes it easier to navigate menus and bang out messages.
• Garmin’s InReach Messenger Plus is also on sale at REI, Amazon, and direct from Garmin for $299.99 ($100 off), matching its best price to date. The subscription-based Plus model provides satellite connectivity and access to emergency services like the aforementioned InReach Mini 3, except it can also send photos and audio clips in addition to standard text messages.
• The Chapter MIPS Bike Helmet is on sale starting at around $112.39 ($41 off) at REI, which nearly matches its best price to date. The lightweight helmet features a hidden PopLock for securing it with a U-lock or chain. It also has a sleek visor and a Micro-USB taillight with 30 lumens of brightness, one that automatically turns on when magnetically attached to the helmet.
• Garmin’s Varia RTL515 Radar Taillight is on sale at REI and Amazon for $149.99 ($50 off), which is about $10 less than its all-time low. The headlight combines a bright LED light with a rearview radar that, when paired with a compatible device, warns you of cars approaching from behind from up to 153 yards away.

Camping and travel gear

• A small chair is nice to have for lounging by the campfire, and REI’s Flexlite Camp Chair is a great option now that it’s down to  around $67.39 (about $22 off) in multiple colors at REI. It features an aluminum frame, a stable four-leg design, and a ripstop polyester seat with water and stain resistance. When you’re done, it also folds down quickly into a drawstring bag, so you can throw it in your car.

• REI is currently selling its Magma 30 Sleeping Bag in a variety of sizes starting at $243.93 ($105 off). The bag uses 850-fill-power, water-resistant down for warmth and weighs under 20 ounces, depending on the size, making it a great budget pick if you’re looking to get into ultralight backpacking. It also includes a hood to help retain heat, extra room around the feet, and a terrific zipper design that’s less likely to snag when you’re crawling in or out.

• Osprey’s Atmos AG 65 Pack is on sale in several colors and size configurations for around $258.93 ($112 off) at REI, which is one of the lowest prices we’ve seen. The 65-liter pack — which remains a go-to option for The Verge’s own Brandon Widder — is loaded with all sorts of bells and whistles, including an integrated rain cover, a floating top lid, and plenty of compression straps. The hallmark, though, is the ventilation system, which leverages a 3D-suspended mesh for comfort and breathability, making it a great pick for multi-day trips.
• REI’s Ruckpack Waist Pack is on sale for $33.69 ($12 off) at REI, which is one of the best prices we’ve seen as of late. Made from a water-repellent material, this small adjustable bag can be worn around your waist or across your body and features three interior pockets for keeping your essentials organized.

• The JetBoil Stash Cooking System is a compact, lightweight cooking system that’s currently down to $123.69 (about $41 off) at REI, which is one of the lowest prices we’ve seen all year. It features a standalone stove with a titanium burner and a 0.8-liter cooking pot, allowing you to boil water or heat food at your campsite. The pot comes with a lid and a pour handle, too, and everything can be stowed inside the pot when you’re finished, making it exceptionally easy to pack up.

• You can buy the ultralight Nemo Tensor in multiple sizes starting at REI for $131.93 (about $88 off). Designed for backpacking, the four-season sleeping pad offers 3.5 inches of cushioning and insulation to keep you warm in colder conditions, with a 5.4 R-value. The nylon construction is also relatively quiet, which, frankly, isn’t the case with many of the camping pads we’ve used over the years.
• Nemo’s Stargaze Evo-X is on sale for $99.99 ($80 off) at REI, which is a great price for the surprisingly portable camping chair. The plush, versatile chair automatically reclines when you lean back, making it ideal for relaxing around the campsite (and stargazing). It also features a padded headrest, two cupholders, and a folding frame. And did we mention it swings? Because it swings.
• REI’s Wonderland Cot is down to $187.39 ($62 off) at REI. The foldable cot — which is designed more for car camping than anything else — features a spacious, padded sleeping surface, an adjustable backrest, and a sturdy aluminum and steel frame that supports up to 300 pounds. The new version also comes with a webbing carrying strap, making it easier to lug around than prior models.

Headlamps and lighting

• Black Diamond’s Spot, the newer version of the Spot 400 headlamp, is on sale for $47.89 ($12 off) at REI. It offers up to 450 lumens of adjustable brightness, up from 400, along with red night vision and an IPX7 water-resistance rating. You can also choose to power it with standard AAA batteries or Black Diamond’s rechargeable battery.
• The Petzl Tikka is on sale at REI for $18.77 (about $16 off). The basic headlamp is a great option that features a max output of 350 lumens, tilt functionality, and an IPX4 rating, making it safe to use in light rain. It also features a lock function that prevents it from accidentally turning on when packed.

• The Nite Ize Radiant 314 — which is currently down to $23.77 (about $22 off) at REI — provides 314 lumens of brightness, an impact-resistant design, and an IPX4 rating for water resistance. The rechargeable lantern can also last up to 96 hours on a single charge, while the built-in power bank can provide an extra boost of power to your phone in a pinch.
• Luminaid’s Max 2-in-1 Power Lantern, which now inflates with a simple twist, is available for $47.19 (about $13 off) at REI. The nifty lantern delivers up to 200 lumens of light and lasts up to 50 hours; it also doubles as a portable phone charger, recharges either via solar power or USB, and folds flat.

Bluetooth speakers are often boring boxes in plain colors, but not this one! As part of Nothing’s ongoing early Black Friday promo, you can grab its unique, milk carton-shaped CMF Speaker S from Amazon and Nothing for just $39. That’s a solid $20 discount and the lowest price we’ve seen on Nothing’s newfangled wireless speaker, which hit the market about a month ago.

The CMF Speaker S is the smaller of the two recently-released models — the larger Series M is also on sale at Amazon for $79 ($30 off) — and sports a 45mm driver with two passive radiators to help with low-end frequencies. It can run for up to 18 hours on a single charge and carries an IP68 rating for water and dust resistance. Despite its carefree aesthetic, it also supports stereo pairing with a second Seris S speaker, Bluetooth 6, fast pairing via multiple methods (including NFC and Google Fast Pair), and audio over USB-C.

In addition to their great sound and compact footprint, both the Speaker S and Speaker M feature removable faceplates and multifunction front knobs. Not only can you swap them out to customize the colors, but CMF plans to share STL files so anyone with a 3D printer can create their own attachments and looks.

window.HYPE_DESK_CONFIG = { productImageUrl: "https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/deals-beats-solo-4-drenched-gray-hires.jpg", productImageAlt: "Beats Solo 4 at Walmart", productTitle: "Beats Solo 4 at Walmart", shortDescription: "A new soundtrack for the season: shop Beats Solo 4 wireless headphones during Walmart Black Friday Deals.", longDescription: "A gift for the music fan, or an upgrade for your own daily listening: Beats Solo 4 wireless on-ear headphones are part of Walmart Black Friday Deals. Explore the Drenched Gray pair at Walmart while the event is live, and find a new way to soundtrack the season.", purchaseUrl: "https://goto.walmart.com/c/482924/565706/9383?subId1=WalmartBFCMHypeDesk&veh=aff&sourceid=imp_000011112222333344&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FBeats-by-Dr-Dre-Solo4-On-Ear-Wireless-Bluetooth-Headphones-Drenched-Gray%2F17203508556&partnerpropertyid=7032191", purchaseLinkText: "Shop Beats at Walmart" };

The countdown to Black Friday is on, and the discounts are starting to appear. Although the shopping holiday isn’t officially until November 27th, retailers are already dropping early deals on some of our favorite tech. Of course, with prices rising across the board, a good discount doesn’t necessarily mean you’re getting a historically low price. But we’re still seeing worthwhile discounts on a host of tried-and-tested gear, with more expected in the coming weeks.

Below, we’ve rounded up the best early Black Friday deals we’ve found so far. Prices could drop further as Black Friday approaches, as is always the case, but these deals are worth considering if you’d rather shop early and beat the holiday rush. We’ll continue to update this guide as more retailers launch their holiday sales, too, so be sure to check back regularly as we get closer to the main event.

Update, 10:49AM ET, November 13th: Fleshed out our list of early Black Friday deals with a handful of new additions located near the top of the article. More will be added in the coming days.

Despite Amazon and other retailers filling the summer and fall months with more sales than ever before, Black Friday and Cyber Monday remain the biggest shopping days of the year. And, in recent years, the sale periods have started earlier, giving you more time to take advantage of the deals.

We’re already hard at work to find the best prices on phones, accessories, 4K TVs, noise-canceling headphones, gaming gear, and other tech throughout the deal-packed weeks culminating in the big events, whether you plan to shop in person or online.

You can always count on us to publish only the best deals that you need to know about, no matter the season. However, if you want to be among the first people to spot price drops on the products you’re interested in, you’ll want to get a head start on your Black Friday and Cyber Monday game plan. Thankfully, we have a few suggestions for scouting early sales at your favorite retailers, finding the right price-tracking tool, and setting up email alerts to ensure you don’t miss rare discounts at Amazon and elsewhere.

Leverage a price-tracking tool or deal aggregator

The most effective way to find a truly great deal is to set up a price-tracking tool. We’ve included a few of our favorites below, many of which we use daily here at The Verge. Each can help you track deals at various retailers — including Amazon, Walmart, Best Buy, and Target — but they each do so differently and come with their own set of advantages / disadvantages.

All of them are free to use, and once you’ve added the products you’re interested in keeping an eye on, you can rest easy knowing that you don’t need to take any action until it comes time to make a purchase. Just make sure you keep your email notifications on so you see the alerts as they come in.

CamelCamelCamel

CamelCamelCamel is arguably the most popular price-tracking tool at The Verge, and for good reason: it’s incredibly useful since it tracks the price of every product sold on Amazon and can send you alerts when an item falls to a customizable price threshold. Once a product reaches the desired price you’ve set (or lower), you’ll get an email about it. You can use the extension’s price graph to determine what price is likely to happen based on historical data, but it’s always a shot in the dark.

To track prices and get alerts via email, you’ll need to create a free CamelCamelCamel account. Additionally, we suggest installing the site’s browser extension, The Camelizer, which works with Google Chrome, Safari, Mozilla Firefox, Opera, and Microsoft Edge. The handy tool lets you view pricing trends on a product-by-product basis and set your desired price without leaving Amazon. It’s fantastic, easy to use, and works in several countries, including the US, UK, Canada, Germany, Spain, France, Italy, and Australia.

As mentioned, the tracker only works for products listed on Amazon. However, in May, the company released CamelMart, its price tracker for Walmart. While it doesn’t have a browser extension (yet), its functionality is similar to CamelCamelCamel in that you can set price alerts and email notifications, so you’ll always know when your desired price threshold for a particular product is met.

Keepa

Like CamelCamelCamel, Keepa is another handy tool for tracking product prices on Amazon. Keepa has charts that track pricing trends and can alert you when it finds a deal. Similarly, you can also import any of your Amazon wishlists.

Unlike CamelCamelCamel, however, you don’t necessarily need to create an account to track prices with Keepa; just install the appropriate browser extension for Chrome, Microsoft Edge, Firefox, or Opera, and Keepa will automatically add a price history graph to supported product listings. The embedded graph shows pricing history and allows you to specify various pricing details. If you set a desired price, Keepa will send you a price alert via email, push notification, Telegram, or RSS.

Slickdeals

Slickdeals aggregates some of the best deals around the internet, as discovered by its team and community of users. Its site also lets you browse coupons and create deal alerts based on specific keywords, though the latter works a little differently on Slickdeals than it does with the sites above.

You can type in a product name, like “Nintendo Switch 2,” “OLED TVs,” or a retailer’s name, and once it’s added to your list, you’ll get a deal alert if it meets your criteria. You can set it to alert you to literally any deal related to your keyword, or you can filter out deals so you’ll only be notified if, for example, the deal is popular enough to make it to Slickdeals’ front page or earns a high rating from the community. If you like browsing deals, it’s generally a good idea to visit Slickdeals frequently, especially since it usually has a Black Friday component that allows you to browse circulars for Best Buy, Target, and other retailers in advance.

Also, it’s just fun to see what the community digs up.

Microsoft Edge or Google Chrome

For a more hands-off way to see whether you’re getting a good deal, try your browser’s built-in tools. For a few years now, Edge has been able to tell you when you’re looking at the best price for a particular product from a range of retailers, and Google Chrome can track price fluctuations and notify you when a particular product goes on sale. Edge and Chrome are available on Windows, macOS, and Linux, as well as Android and iOS.

Use Alexa for Shopping, Amazon’s capable AI chatbot

You may have already noticed that sometimes, when you’re shopping on Amazon, a sidebar opens to reveal more information about the product you’re looking at. Even if you haven’t used it, you can’t miss it; it’s prominently featured in Amazon’s upper nav bar and accessible by clicking the Price History button on a given listing.

Whether you’re using the Amazon app or the website, it’s a capable tool that, at its core, does some of the same tasks as our other recommendations. It can send price alerts and show up to a year’s worth of pricing data, helping you make informed buying decisions for products on Amazon. It can also recommend alternatives that might be a better value and, if you’ll allow it, can even automatically purchase products on your behalf.

It can do a lot more, too. For instance, you can have it update you when, say, a specific product launches, and it can shop on your behalf by adding specified items to your cart at a specified frequency. You can also use it to compare products sold on Amazon, and even upload photos of wishlists to find matching products.

Set up deal alerts for Alexa or the Amazon app

If you have an Alexa-compatible smart gadget, such as an older Echo Dot Max or one of the company’s newer Echo devices, you can ask the virtual assistant to alert you when specific products go on sale. You can receive alerts up to 24 hours in advance of planned price drops for eligible products, or as soon as it notices a discount on anything saved in your shopping cart or wish list. If you say, “Alexa, buy it for me,” after being notified of the deal, the assistant will purchase the item for you once the discount becomes available.

To enable these features, open the Alexa app on your smartphone and navigate to More > Settings > Notifications > Amazon Shopping. Then, toggle the slider next to Deal Recommendations within the Shopping Recommendations section. Alexa will audibly notify you of deals moving forward, but if you happen to miss one, you can check for the notification on your phone or see whether you have any new notifications on an Echo device by checking for the yellow light. If it’s lit, just say, “Alexa, play notifications.”

You can receive similar notifications on your smartphone from the Amazon Shopping app, too. Just open the app and go to Settings > Notifications > Deals and recommendations, and toggle the slider next to the Savings option.

Check retailer schedules and plan for early shopping events

Keeping an eye on preferred retailers before Black Friday will help save you time (and money). Several major retailers have already detailed their plans in the run-up to the holidays, and many will offer early opportunities to save. For example:

• Walmart is hosting three online shopping events for Black Friday and Cyber Monday. Its first event runs from November 12th through the 15th, serving as a preview of sorts. The second runs from November 23rd to the 29th, encapsulating Black Friday and the days surrounding it. Finally, it switches to Cyber Monday on November 30th, with deals lasting through December 2nd. Walmart Plus customers get a 24-hour lead on deals, as in previous years, and any remaining deals will open to all customers afterward. In-store events are also scheduled for November 12th through the 15th, as well as November 27th (Black Friday), each starting at 6AM local time. Walmart’s Cyber Monday deals are online-only and start at 12:01AM ET.
• Target is going all in on early shopping this year, with a three-day shopping event happening from November 5th through the 7th, with new limited-time offers every weekend. The retailer will also host a new “Deal of the Day” each day through December 24th.
• Best Buy kicked off its early Black Friday event on Friday, October 30th. That’s done, but it’s continuing with deal events throughout the year. New doorbuster deals will drop every Friday, and its first early Black Friday event starts on November 6th. The retailer’s extended Black Friday sale will begin immediately afterward on November 19th and run through the 28th, offering a chance to save on previous doorbusters and some Black Friday exclusives. It’ll then transition into a two-day Cyber Monday sale, which will take place on November 29th and November 30th. Finally, it’ll host a “last-minute savings event” between December 18th and the 24th.

You can expect more major retailers to detail their Black Friday plans shortly, so keep an eye on their respective websites and start filling your calendar accordingly.

Pay close attention to lightning deals and doorbusters

Doorbusters, lightning deals, and other limited-time discounts are a tried-and-true hallmark of any Black Friday sale. They’ll usually be the most buzzworthy deals you’ll see all year, with truly low prices to spark impulsive spending. As you’re checking ads, make a note of these deals and read all of the fine print surrounding their availability. Some may require you to sign up in advance or get in line early (ahem, Amazon), and some can be so scarce that you won’t have the entire weekend — or even an hour — to claim them.

Have a price-matching backup plan

Although many stores will automatically match their competitors’ pricing, sometimes you may need to twist their arm. It’s helpful to know the various price-matching policies of each retailer in the event that your preferred store runs out of stock on certain goods. You can get up to speed with our price-matching guide, which details the lengths each retailer will or won’t go to win your dollar. Unfortunately, some retailers put a temporary halt on their usual policies during special shopping events like Black Friday, but it never hurts to ask.

Trust the experts

We’re a discerning bunch here at The Verge, so don’t fret if you’re going into Black Friday and Cyber Monday without any prep. We’ll be corralling the best tech deals and keeping our coverage up to date with new sale items while dropping old ones to avoid disappointment. While we usually suggest paying attention to deals starting the day after Thanksgiving — or November 27th, in this case — the truth is that several retailers typically jump the gun and start offering some great deals in the lead-up to the shopping holiday.

To catch every opportunity to save, be sure to bookmark our coverage, follow us on Bluesky, subscribe to our weekday Verge Deals newsletter, and start setting aside some cash for Black Friday and Cyber Monday.

Update 10:00AM ET, November 9th: We’ve added new ways to track prices for the upcoming 2026 holiday shopping season.

Nothing is more frustrating than buying a new pair of headphones or an OLED TV, only to find out you could have gotten it cheaper somewhere else a few days or weeks later. That’s why, to keep customers happy and prevent them from shopping elsewhere, some retailers offer price-matching policies that promise to match a lower price found elsewhere. That kind of information comes in handy year-round, but it’s especially helpful during the weeks of deals leading up to Black Friday and Cyber Monday.

Below are the price-matching policies for several major retailers. A few things to note: First, each retailer has its own set of rules and restrictions. We’ve summarized some of them here, but we recommend visiting the provided links and reading the policies carefully. Second, most retailers that serve as marketplaces for other sellers, including wholesale retailers like Costco, don’t offer protections, and many traditional stores won’t match their prices.

Lastly, there are always exceptions to the rules. If you’re looking for a deal on a product and you know it’s available for a lower price elsewhere (or it was previously offered at the same retailer), it never hurts to call or chat with a customer service rep and ask if they’ll match the price. You have nothing to lose but time, and there’s always a chance they may find a loophole or make a special exception.

---

Amazon

Amazon doesn’t offer price matching. Full stop. You can contact customer support, but even if you’re an Amazon Prime customer, they likely won’t help. That said, the online retailer does offer a liberal return policy, meaning you can often return an item you purchased from Amazon if it’s available for less elsewhere (or at Amazon). Then, you can just repurchase the product wherever it’s cheapest.

Target

Target used to let shoppers price match identical items sold by select retailers, including Amazon, but no longer does so. Under its current policy, shoppers can only request a price adjustment if they find an identical qualifying item for less than they paid on Target.com, at their local Target store, or through an eligible Target Circle deal. Target will also price match Target Plus Partner (the retailer’s name for third-party sellers) items if the same Target Plus Partner on Target.com has it for less, or with a Target Circle deal. Price matches can be requested at the time of purchase or within 14 days after purchase.

For the 2026 holiday season, Target has extended the aforementioned price-match window. If you purchase an eligible item between November 1st and December 24th, you can request a price adjustment if its price drops at Target during that period. The extended policy also applies to eligible Target Plus Partner purchases.

To request a price match, you’ll need to show the online price or digital version of the ad and provide your original receipt or packing slip; screenshots and photos aren’t accepted. Alternatively, you can call for online purchases at 1-800-591-3869 or chat online via contactus.target.com.

However, note that Target’s policy excludes in-store price matches from other Target stores. It also can’t be combined with Target Circle Bonuses, Target coupons, Registry coupons, or gift card promotions, and doesn’t apply to clearance, closeout, liquidation, damaged, used, open-box, refurbished, pre-owned, or rent-to-own items. In addition, Target won’t match prices between items sold directly by Target and those sold by third-party Target Plus Partner sellers.

Best Buy

Best Buy’s Price Match Guarantee states that a product could be eligible for a price reduction if it’s new, identical to the competitor’s product, immediately available at a qualifying competitor’s store or on its site, and not shown on Best Buy’s exclusion list — that includes “items for sale the Thursday before Thanksgiving Day through the Monday after Thanksgiving.” Items must have the identical model number and color. However, Best Buy only matches prices that are available to all customers and does not match membership-exclusive, loyalty-program, or paid-member discounts; thus, it excludes events like Amazon Prime Day.

To get the difference for online purchases, you have to contact Best Buy via its on-site chat and provide the ad or website with the lower price. Alternatively, you can call 1-888-237-8289 or visit any Best Buy or Pacific Sales store. Approved retailers include Amazon, B&H Photo, Apple, Costco, Sam’s Club, Target, and Walmart. Items must be sold directly through the store, too, not a third-party seller.

Best Buy will also, upon request, match an in-store or online price that was lowered during the return and exchange period, which typically lasts up to 15 days. Keep in mind that the return window on most products is 60 days for both Best Buy Plus and My Best Buy Total members. For the holiday season, however, most eligible products purchased between October 30th and December 31st can be price matched through January 15th, 2027, if Best Buy lowers its own price. This policy doesn’t apply to competitors’ prices or certain products excluded from the holiday return period, including items that require a third-party contract, like smartphones.

Walmart

As of now, Walmart doesn’t price-match competitors, though Walmart stores will match prices on identical items sold at Walmart.com provided they’re in stock online.

However, the policy doesn’t apply to residents of Alaska, Hawaii, or Puerto Rico. Additionally, it doesn’t apply to special event prices, like those seen during Black Friday. Walmart also doesn’t retroactively price-match items purchased on Walmart.com that drop in price after the time of purchase. The retailer doesn’t price-match items purchased from Walmart Marketplace retailers or third-party sellers, either, and Walmart says the store manager on duty makes the final decision when you request a price match.

Apple

Apple doesn’t officially advertise a price-matching policy on its website. That said, if Apple reduces the price of an Apple-branded product within 14 days of when you receive it, you can visit an Apple Store or contact Apple Support at 1-800-MY-APPLE within 14 days of the price change to request a refund or credit for the difference. However, this doesn’t apply to special promotional pricing, such as Black Friday or Cyber Monday deals.

B&H Photo

B&H says it may honor a current lower price or match a competitor’s price, but only on a case-by-case basis. You must contact its customer service team via on-site chat, email, or by calling 1-800-606-6969 / 1-212-444-6615. Then, if approved, B&H Photo will price match one identical item per customer.

Costco

Costco does not price-match competitors. However, according to its website, it will issue a credit for the difference between the price a member paid and the promotional price if the item drops in price within 30 days of purchase. For promotions with specific sale dates, such as holiday savings events, requests must be submitted while the promotion is active and within 30 days of purchase. If you bought the product at a Costco warehouse location, visit the membership counter at the store where you made the purchase. Costco doesn’t price-match items purchased at Costco warehouses with items purchased on Costco.com.

Dell

Dell will price-match identical products from Dell, Amazon, Best Buy, Walmart, Target, HP, Apple, Lenovo, and several other retailers. Dell will not match prices available at Costco or Sam’s Club. You can call 1-877-275-3355 or chat online to run a price check, but you’ll need to provide a link to the competitor’s product. Dell outlines the specs you’ll need to compare to determine whether an item is eligible for a price match before you contact them, and before you make a purchase.

Normally, you can request a price adjustment within 30 days of purchase. For the holidays, Dell has extended that window for eligible PCs, monitors, and accessories purchased on Dell.com between November 1st and December 29th. You can request a price adjustment through January 15th, 2027, or within 30 days of the invoice date, whichever is later.

eBay

eBay doesn’t offer price matching on purchases made during the week of Thanksgiving through Cyber Monday, but it does provide a generous price guarantee on select items outside that window. If you buy an item marked with the “Best Price Guarantee” badge — or one featured in eBay Deals — and find a lower price from an approved competitor within 48 hours, eBay will give you 110 percent of the price difference in the form of a coupon. That means you’ll receive a coupon worth the full difference plus an extra 10 percent, which you can use toward your next eBay purchase. Approved competitors include Amazon, Best Buy, Target, and Walmart.

The products must be new, unopened, and identical to the competitor’s item. You must contact eBay Customer Service, and if they verify your claims are legitimate, you’ll receive a coupon that’s good toward your next eBay purchase. However, you can only price-match one item per day.

GameStop

GameStop claims its website will automatically match competitor pricing to offer shoppers the best available price. However, according to its official policy, the retailer doesn’t offer additional price matching beyond the prices already displayed on its website.

Google

If you make a request within the standard window or the holiday return period, Google will match online pricing from select retailers — specifically Amazon, Best Buy, Walmart, B&H Photo, Signifi, and Target. It doesn’t, however, match preorder pricing from other retailers or carrier deals. The product must also be in stock and identical, right down to the color and configuration. You also need to provide a public link to the promo page or product listing to verify the lower price, and the item must be in stock. Items sold by third-party sellers are ineligible for a price match.

Amazon Prime deals are eligible for price matching, but other members-only discounts aren’t. Other exclusions apply, too, including wholesale and educational pricing; mail-in offers and coupons; product bundles; clearance, open-box, refurbished, and pre-owned items; and products sold by third-party sellers on a competitor’s website. Google will only provide a price match on smartphones and other products with data plans if they’re unlocked devices.

You may also receive the difference if the product you purchased from the Google Store drops in price within the standard or holiday return period, though you’ll need to contact Google directly to get the price match or correction.

The Home Depot

The Home Depot will match the price of identical, in-stock products from other retailers, except for membership-based wholesalers. The retailer must be able to ship the item to your location, so prices from regional retailers are ineligible. The price-match policy does not apply to special events like Black Friday, clearance prices, used and refurbished items, or rebate offers. You may request a price match within 30 days of your purchase.

You must bring the ad or listing to the register in-store. (You can also request price matches for online purchases that are shipped to the customer.) For online orders, you’ll need to provide the exact SKU for the item on both the competitor’s and The Home Depot’s sites. To request a price match by phone, you can call 1-800-430-3376. Additionally, The Home Depot will honor requests only from the original buyer.

HP

According to HP’s website, the company will match the current pre-tax price for new comparable PCs and identical HP printer, display, and accessory model numbers from nationally recognized online retailers, such as Dell, Lenovo, Amazon, Staples, Newegg, and Best Buy. Item specs must be identical to get a price match, but the product model number does not need to be exact.

You must ask for the match at the time of purchase by calling  1-800-888-0229 or via chat. You can’t request a price match via email, and the policy doesn’t apply to items purchased during promotional periods. It also doesn’t apply to membership stores like Costco and Sam’s Club, items purchased through a third-party vendor on an approved site, or items purchased using financing.

HP also offers price protection on HP-branded products. If a price drops during your 30-day return window, you can request an adjustment by contacting HP’s Order Support team. This doesn’t apply to products purchased during certain seasonal sales events, including Fourth of July promotions and deals offered during the week of Thanksgiving and Cyber Monday.

Lenovo

Lenovo matches pricing on comparable PCs from Lenovo, HP, or Dell with the same key specs as long as they’re sold through a list of recognized retailers. That list includes bigger stores such as Best Buy, Walmart, Amazon, Newegg, and B&H Photo, as well as direct competitors such as Dell and HP. The comparable PC must also be in stock and readily available from both Lenovo and the competing retailer, and you must contact a Lenovo sales rep with specific details about the specs and availability of the product you’re inquiring about in order to facilitate the match.

That said, you can’t use coupons or special discounts when requesting a price match, and the policy doesn’t apply to membership stores like Costco. The policy also doesn’t apply to “Marketplace” items fulfilled by third parties, so double-check that you bought the product directly from the retailer. Build-your-own models are also ineligible for a price match. Lenovo’s separate Price Guarantee program, meanwhile, is limited to five eligible Lenovo products per customer per year.

Lenovo also offers a price guarantee refund for laptops and personal desktop computers bought from Lenovo.com within 30 days of purchase. To receive a refund, you must contact Customer Care and provide proof of the lower price for the identical product offered on Lenovo.com. This policy doesn’t apply to doorbuster or clearance products, however.

For the holidays, Lenovo has extended its price guarantee through January 27th, 2027, for eligible purchases made between November 2nd and December 13th. To request an adjustment, email a dated screenshot of the lower price to “na_lpg@lenovo.com” by January 27th.

Lowe’s

Lowe’s will match the price of identical, in-stock products when you present an ad, product listing, or photo from a qualifying online or local retailer, including Amazon, Best Buy, Target, and Walmart. However, the product must be purchased directly from the retailer and not a third-party seller; it also doesn’t apply to special sales events like Black Friday and other holiday promotions.

Additionally, Lowe’s doesn’t match prices from one Lowe’s store to another, nor does it match any rebate discounts or those available only to a select group of customers (such as loyalty clubs). Clearance, seasonal, buy one get one free, and custom-made items are also ineligible for a price match. To request a price match, you can go to the store, call  1-877-465-6937,  or chat online.

Microsoft

Normally, Microsoft will refund the difference if it drops the price of an in-stock physical product purchased online from the Microsoft Store within 60 days of delivery. For the holidays, however, Microsoft has extended that window through January 31st, 2027, for eligible purchases made between October 1st and December 2nd. The same 60-day policy also applies if you find the identical product on sale at a lower price at a qualifying retailer such as Amazon or Best Buy, though it doesn’t extend to the Surface Hub, HoloLens, Windows DevKits, or digital products.

Furthermore, some eligible products are subject to specific retailer exclusions. For example, price matches for Surface products at other retailers are limited to Amazon and Best Buy, while Xbox products are limited to those two retailers, as well as Target, GameStop, and Walmart. The price match policy excludes products from third-party sellers, clearance items, bundles, rebates, and prices only available after guests log in.

You’ll need to contact Microsoft’s Sales and Support team at 1-800-642-7676 within 60 days of delivery to request a refund, unless your purchase qualifies for the extended holiday price protection period. If you purchase an item from a Microsoft Experience Center, you’ll need to return to that location with your receipt. In both cases, Microsoft will credit the difference between the price you paid and the current lower price to your original payment method, which typically takes between three and five days to process.

Newegg

Newegg no longer matches prices from competing retailers. The company only price matches eligible items sold and shipped by Newegg (not third-party sellers), and the product must be identical and in stock. The lower price must also appear on Newegg.com within seven calendar days of your purchase. If approved, Newegg will issue the difference as credit you can use on the site or in the app for up to 365 days.    

The match doesn’t apply to rebates, coupons, financing offers, bundles, clearance items, open-box items, or refurbished products. The policy also doesn’t apply to prices found at third-party marketplace sellers, or products on sale during major sales events like Black Friday and Cyber Monday.

Sam’s Club

You can currently request a price match against other Sam’s Club stores, but not competitors. Note that this doesn’t apply to items marked down or on clearance.

Update, November 9th: Updated to reflect current retailer policies.