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Pluralistic: Enshittification and Reverse Centaurs go global (29 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A bow-wielding cherub standing amidst two antique globes. From behind one looms the poop emoji from the cover of Enshittification, mouth covered in a grawlix-scrawled black bar; from behind the other looms the reverse centaur from the cover of The Reverse Centaur's Guide to Life After AI.

Enshittification and Reverse Centaurs go global (permalink)

It's safe to say that the past couple of years have been good ones for me publishing-wise, thanks to a string of international bestsellers, both novels (Picks and Shovels) and nonfiction (Enshittification, Reverse Centaur), as well as plenty of awards and accolades:

https://craphound.com/shop

Over the past two months, I've won the Locus Award (Enshittification), had a NYT bestseller (Reverse Centaur), gotten a word in the OED ("enshittification"), and had the number one bestselling nonfiction paperback in Canada for more than a month running (Reverse Centaur). I also turned 55 – and my radiologist told me I'm now cancer-free, so it's been a good summer all around.

These books have done especially well internationally because they deal with technopolitics, which means that my readers are disproportionately Internet People, and for historical reasons, these are folks who are more likely to speak English, even if they live outside of the Anglosphere.

This post is primarily for those readers, who often write to me to let me know how much they enjoyed the books, so much so that they'd like to share them with their less online, less English-conversant friends, and want to know whether there is a translation coming in their own language.

Good news! Both Reverse Centaur and Enshittification have many foreign editions that are either published or forthcoming in the next year or so. The foreign rights team at Farrar, Straus and Giroux were good enough to prepare a list of all these editions, which I'm about to reproduce below.

If your preferred language isn't on the list, I apologize. Translation deals are primarily "pull," not "push" – that is to say, a foreign publisher contacts my publisher and asks for the rights (though my publisher does market the rights and attends all the book fairs where these deals are often made).

The upshot here is that I am not really in a position to do more than has already been done to get an edition published in your preferred language or territory. If you happen to have a favorite local publisher, you could always ask them if they would like to get in touch with Farrar, Straus and Giroux foreign rights team to secure a license.

I also need to note here that these deals are generally with established publishers who have relationships with national booksellers and distributors (rather than enthusiastic individuals who want to produce a translation and see if they can get it read by other people in their country). The hard part of publishing isn't the translation, the typesetting, the book design or even the writing – the hard part is connecting a text with its readers:

https://pluralistic.net/2021/07/04/self-publishing/

With that all said, here's the master list of editions of Enshittification and The Reverse Centaur's Guide to Life After AI:

Reverse Centaur: paperback, Jun 2026
https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Reverse Centaur: hardcover, Jun 2026
https://www.versobooks.com/en-gb/products/3584-the-reverse-centaur-s-guide-to-life-after-ai

Reverse Centaur (as A Nagy Összemolás/The Big Collapse), not yet scheduled

Reverse Centaur, not yet scheduled

  • Taiwan 🇹🇼: Acropolis
    Enshittification, first quarter 2027

  • Thailand 🇹🇭: Salt Publishing
    Enshittification, Oct 2026

  • Türkiye 🇹🇷: Okuyanus
    Enshittification, Fall 2026

  • Ukraine 🇺🇦: Athena Publishing
    Enshittification, not yet scheduled

(These are the confirmed deals. There are lots of other deals in negotiation, especially for Reverse Centaur, which is only a month old.)

I hope some of you found this useful! If not (or if so!), don't worry, I'll be back with more essays in the days to come.

One final note for newsletter readers: I realize that I have violated my "one emoji per edition" rule with the flags above. Rest assured this will not be a regular thing.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Linux Thinkpads can be controlled by knocking on them https://web.archive.org/web/20060814065844/http://www-128.ibm.com/developerworks/linux/library/l-knockage.html?ca=dgr-lnxw01Knock-Knock

#20yrsago Why the CBC doesn’t need DRM https://web.archive.org/web/20060820121451/https://www.michaelgeist.ca/component/option,com_content/task,view/id,1342/Itemid,85/nsub,/

#20yrsago Aussie mall defends its photons from terrorists https://web.archive.org/web/20060910224208/http://www.theage.com.au/articles/2006/07/29/1153816426869.html

#15yrsago Sleepy English town to be entirely surveilled in case criminals forget and drive through it on their way to crimes https://web.archive.org/web/20110731020858/https://www.telegraph.co.uk/motoring/news/8670642/Sleepy-market-town-surrounded-by-ring-of-car-cameras.html

#10yrsago Lessons from the DNC: Ronald Reagan, the Southern Strategy, and “abnormal politics” https://crookedtimber.org/2016/07/30/philadelphia-stories-from-reagan-to-trump-to-the-dnc/

#10yrsago How to pay no taxes at all! (if you’re Apple, Google or Facebook) https://www.nakedcapitalism.com/2016/07/video-guide-to-legal-tax-evasion-with-an-apple-boycott.html

#5yrsago Games Workshop declares war on its customers https://pluralistic.net/2021/07/30/space-marines/#fairy-use-tale

#1yrago Delta's AI-based price-gouging https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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Pluralistic: Criticizing the everything machine (06 Jun 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow


Today's links


A medieval one-man band standing on a crate; his head has been replaced with the head of a killer robot. Observing him are a cluster of critics, who are variously gesticulating wildly, peering disapprovingly, looking on in amusement, etc. The background is a phantasmagoric cloudscape.

Criticizing the everything machine (permalink)

"Gish Gallop" is the debating term for an opponent who makes so many claims that "it's impossible to address them in the time available" (it's named for Creationist Duane Gish, who was notorious for this tactic):

https://en.wikipedia.org/wiki/Gish_gallop

I think about the Gish Gallop whenever I'm asked to comment on AI.

Here's a recent example: last week, I had a pre-interview call with a radio producer who wanted me to come on a 13-minute segment to discusses "whether there's a problem with AI governance?"

I asked what the show meant by that: was it whether regulation of AI in commercial or public sector decision-making needed more oversight? Was it that the siting and provisioning of data-centers needed more democratic accountability? Was it that workers deserved more of a say in AI's impact on labor markets? Was it that customers and/or audiences should be able to opt out of AI customer service and AI slop? Was it about whether we needed some kind of system to prevent "runaway AI," in the event that we teach so many words to the word-guessing program that it wakes up, becomes God, and turns us all into paperclips?

"Oh," the producer said, "all of that."

In 13 minutes.

You see the problem, right? The AI industry has made so many claims about its past, present and future that it's almost impossible to have a reasonable critical conversation about it:

https://bsky.app/profile/petermiles.eurosky.social/post/3mnffjqczjs2t

Shortly after I did the radio show, a newspaper editor who'd heard my segment got in touch to ask me if I'd write an 800-word op-ed about the subject, and also, could I address claims that "AI is the next Industrial Revolution?"

In 800 words:

https://www.telegraph.co.uk/news/2026/06/04/ai-is-the-greatest-money-wasting-scheme-humanity-has-ever-i/

I keep finding myself on stages or panels where an AI-struck person says something like, "AI is the next industrial revolution. It will change everything we do. It will let anyone create important works of art. It will cure cancer. It will take us to space. It will solve the climate crisis."

Or sometimes it's an AI critic, but that person's criticism is really more "criti-hype," which is when you accept tech industry hype claims at face value, and then criticize them rather than questioning them:

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

AI criti-hype might ask what we'll do once AI takes all our jobs, or what we'll do when AI replaces the government or teachers or doctors, or what we'll do when AI can bypass our critical faculties and brainwash us or drive us all mad.

What do you say to that? I usually start by talking about whether there's any economic basis for keeping the AI servers running. AI is – by far – the money-losingest venture in human history, and it's practically impossible to overstate just how bad the AI business is. Not only does AI have terrible unit economics, those unit economics are getting worse over time:

https://pluralistic.net/2026/05/26/the-ai-will-continue/#until-morale-improves

AI's happiest customers cite cost-benefit calculations that depend on truly unimaginable subsidies from the AI companies, who are basically selling $100 bills for $5 apiece. It would be pretty amazing if you couldn't find people who'd extol the virtues of this arrangement. But when AI companies try to raise the price of those $100 bills to, say, $20 apiece, those ecstatic customers fly into a rage and start loudly proclaiming that AI is so inefficient that they will lose money on this arrangement:

https://www.msn.com/en-us/money/markets/uber-ceo-says-other-execs-are-lying-about-ai-they-say-it-ll-be-fine-publicly-but-privately-admit-millions-of-jobs-are-gone/ar-AA1Z9QMv

Now, it shouldn't fall to me, a card-carrying member of the Democratic Socialists of America, to point out that capitalist enterprises require profits to be sustainable. You can't keep a business afloat by selling $100 bills for $5, nor for $20. You can't even make a profit selling $100 bills for $100 apiece! For a company to succeed, it needs to take in more than it expends.

AI is a money-furnace, and AI hustlers are clearly on the hunt for a way to force all of us to feed every dime we've got to it. Elon Musk's (now scuttled) gambit to make every pension saver in America bail out Grok (and Twitter, but at a mere $44b, the losses from Twitter are dwarfed by the titanic losses from Grok) was the most ambitious and shameless population-scale bag-holder scheme, but it's not the only one:

https://www.reuters.com/business/finance/sp-global-keeps-fast-entry-proposal-unchanged-spacex-listing-looms-2026-06-04/

So before we ask about the capabilities AI will acquire in the future, we should at least give some consideration to the question of whether anyone will be willing to fund the development of those capabilities, and if so, where the money would come from? Likewise, before we ask whether AI can perform adequately in a job, we should at least consider the possibility that the company that sells that AI tool will be bankrupt in a year or two. When we fight about data-center buildout, we mostly talk about the (considerable) environmental downsides to them – but what about the question of what we will do with these data-centers after their owners go bankrupt, possibly even before they can be provisioned with electricity? How many laser-tag arenas do we actually need?

This is just one example of the questions that you could spend days unpacking, which make many of the other questions about AI a little silly. Like, even if you think there are limitless returns to scale for creating new AI capabilities, which means that if we keep the money-furnace burning it's only a matter of time until it powers a cure for cancer and the end of the climate emergency, how much money do we need to shovel into the furnace before that happens, and where will it come from? There are plenty of cancer researchers who have promising approaches they haven't been able to pursue due to funding shortfalls.

Unless there's some way to estimate how much money we have to give to AI companies before they cure cancer, we should at least consider the possibility that the true sum is "more money than exists now and that will ever exist." We should also consider that whatever benefits to cancer research that AI might deliver could come with a higher price-tag than the promising cancer research we're dropping because we can't find far more modest sums.

Likewise, it may be that the amount of CO2 that AI will generate before it "solves climate change" will render Earth permanently unfit for humans, consuming the only habitable planet capable of sustaining human life in the known universe. I mean, I suppose that's one way to "solve" climate change, but it's a pretty drastic solution.

My next book (out later this month) is The Reverse Centaur's Guide to Life After AI. I wrote it because I was frustrated by other people demanding that I talk to them about AI, and then offering me 800 words or 13 minutes to address fifty nebulous, poorly supported claims about AI:

https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

Shortly after writing the book, I turned it into a lecture:

https://pluralistic.net/2025/12/05/pop-that-bubble/#u-washington

Now that I'm about to go out on the road with the book, I find myself frustrated anew by the need to try and pull together a compact way to address the broad, incoherent claims the industry uses to keep its bubble inflated and the money furnaces roaring. The series of essays I've developed here on Pluralistic are part of that effort:

https://pluralistic.net/2026/05/27/unnecessariat/#rubbuts-stole-my-jerb

But it occurred to me that this whole enterprise of making sense of AI needs to be framed in the context of the messiness of AI itself, and AI boosters' overwhelming, promiscuous and disjointed Gish Gallop.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago UK Parliament report damns DRM, calls for limits https://web.archive.org/web/20060615115510/http://www.openrightsgroup.org/2006/06/05/launch-of-the-apig-report-on-drm/

#20yrsago Colbert’s Knox College commencement speech https://web.archive.org/web/20111228135413/http://departments.knox.edu/newsarchive/news_events/2006/x12547.html

#15yrsago Counterfeiting can be good for luxury goods sales https://web.archive.org/web/20110602061646/http://www.slate.com/id/2294927/

#15yrsago HOWTO make a Joule Thief and get all the power you’ve paid for https://www.instructables.com/Make-a-Joule-Thief/

#15yrsago School suspends student for refusing to remove personal animation from YouTube, threatens other students for petitioning on his behalf https://web.archive.org/web/20110603041200/https://www.theglobeandmail.com/news/national/toronto/student-cites-freedom-of-speech-after-suspension-for-online-videos/article2043954/

#5yrsago Recommendation engines and "lean-back" media https://pluralistic.net/2021/06/05/lean-back/#lean-forward

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.

  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

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