Six weeks after the EU unveiled its much-anticipated proposal to protect kids across the bloc from social media, European governments are pressing ahead with their own rules. 

National political leaders had spent months asking for unified age restrictions for social media access across the European Union, to avoid 27 different sets of rules. European Commission President Ursula von der Leyen’s response came in September with the EU Kids Act, a signature initiative of her second term that would ban under-13s from accessing most current social media platforms and severely restrict access for under-15s. 

But it is becoming clear that individual countries don’t want to wait for the Brussels legislative wheels to turn — and in some cases, are proceeding with national laws that would kick even more kids off the platforms than what von der Leyen has in mind.  

“While we wait for the EU Kids Act – we are pushing forward with national legislation,” Denmark’s digital minister Christina Egelund said. “The problems are urgent. Children and parents should not be asked to wait.” 

Last week, Greece’s parliament passed a bill to bar social media access for under-15s, while Italy’s own stalled efforts to shield under-14s suddenly found new winds.  

By Thursday, the Commission will have to give the first indication of how it will deal with national laws. Its response to Austria’s proposal to bar social media access for under-14s will be the first test case.

Capitals continue to ultimately favor a unified EU law, which is in line with existing rules that give Brussels oversight of big platforms like Instagram and TikTok. A harmonized law also avoids fragmenting the market with different rules in different countries.  

Yet agreeing on a final text for the legislation and implementing the Kids Act will take more than a year — too long for national leaders eager to show they are serious about protecting the mental health of kids and reining in Big Tech. The age at which limits are set is also a sticking point, with countries preferring various thresholds between 13 and 16.  

“Greece decided to move forward with its own legislation on minors’ access to social media because protecting children is a pressing issue that calls for timely and concrete action,” a spokesperson for the country’s digital ministry said. “We have a responsibility to address an issue that is already affecting the daily lives of children and their families,” they said, adding that the Greek law is “complementary” to the EU’s and that Athens is still in favor of a bloc-wide solution.  

Portugal formally notified the Commission of its own law a little over a week after the Kids Act was proposed, formally asking the EU executive to say if Lisbon’s plans are in line with European rules. Cyprus’s ministers approved their own ban for under-15s on the day Brussels proposed its law. Austria and Germany have also not shown any signs of slowing down. Many of these countries had backed an EU-wide solution.  

The current trajectory could create a confusing situation for minors, who may find themselves locked out of social media in January 2027 only to then regain access under parental controls once the Kids Act is implemented later that year or in 2028. 

The Commission had stressed that the law would bring about “maximum harmonization,” meaning national laws would be scrapped if and when the EU-wide measures came into force.  

When France first formally informed the Commission of its national law to ban social media access for under-15s, “we said very clearly: you should be able, and you should be ready to repeal this law once there are European measures in place,” a senior Commission official told reporters when announcing the law in September.  

But a few weeks later, Commission spokesperson Thomas Regnier told POLITICO that the EU executive was still considering how to respond to the laws that have been submitted to be checked for compatibility with European rules.  

The Kids Act will have to be negotiated between the Commission, the European Parliament and EU governments, meaning it may not be finalized for months. It would then come into force six months later. The senior official estimated negotiations would take eight to 12 months starting next September, putting the implementation date well into 2028.  

Capitals had backed a pan-European solution in part because it allows enforcement to align with the landmark Digital Services Act, which gives the power to oversee big platforms like Instagram and TikTok to Brussels. Industry and some civil society groups were also supportive of an EU-wide solution because they wouldn’t have to deal with dozens of national laws and different ages in different countries.  

But public sentiment around social media and teen mental health has taken a severe turn for the worse in recent years, culminating in multimillion- and, in some cases, billion-dollar settlements against Meta and TikTok across the U.S.  

In the meantime, European leaders and von der Leyen have spent the last year promising the public age restrictions for social media.  

“A European age limit will send a much stronger signal to Big Tech – enough is enough,” said Denmark’s Egelund. “It will also place the responsibility firmly and directly on those who should bear it – the tech giants.”  

BRUSSELS — Europe’s biggest media companies have asked regulators in Brussels and London to stop Meta from introducing new terms they say would let it copy publishers’ websites to build artificial intelligence, as a backlash that began in the U.S. spreads across Europe.

In a letter Monday, the European Publishers Council, whose members include POLITICO’s owner Axel Springer, called on EU competition boss Teresa Ribera and tech chief Henna Virkkunen to press Meta to put the terms on hold before they take effect Oct. 30.

The group wants Brussels to check them against EU copyright and competition law, and has requested an urgent meeting with the teams of both commissioners.

“The Commission remains committed to ensure that Meta’s practices fully comply with all applicable obligations under EU law, including competition rules and the Digital Markets Act,” Commission spokesperson Ricardo Cardoso told POLITICO, referring to the EU’s rulebook for Big Tech. He said Brussels was aware of both Meta’s changes and publishers’ concerns.

The U.K. competition watchdog has moved as well. British publishers have complained to the Competition and Markets Authority that Meta is so dominant they are compelled to accept its terms. 

The watchdog’s chief, Sarah Cardell, told British lawmakers on Tuesday that it had asked Meta to explain the changes and would meet the company on Wednesday. She named Meta as a possible candidate for Britain’s new rules for tech giants.

The terms cover businesses that use Meta’s tools to run Facebook pages, Instagram accounts or ads, which includes almost every newsroom. 

The fight began in the U.S. last week, when Nieman Lab, a journalism research outlet at Harvard, reported on the terms after receiving a tip from a small business owner.

As first written, they let Meta send automated programs to copy websites linked to those accounts and use the material to “train” its products, Nieman Lab concluded. There is no opt-out, and a business that continues to use Meta’s tools after Oct. 30 will be deemed to have consented.

Publishers say the terms would hand Meta content for free that other AI companies pay to license.

Rapid reaction

On Friday, Meta communications chief Andy Stone responded on X that the Nieman Lab report was “false” and that there was “no change to how Meta uses web crawlers.”

Stone said the update aimed to let Meta pull accurate product information from shopping sites for ads, not to scrape news sites. The company also said the crawling language already existed in other Meta terms and was just being gathered in one place.

Late Friday, however, Meta revised the terms and deleted the word “train,” saying the terms cover only its advertising and business products.

“We’ve heard you and want to clarify,” a spokesperson for Meta told POLITICO over the weekend, adding the change was “not about scraping news sites.”

Publishers say that changes little, however. 

Meta has given them verbal assurances that they can keep using its tools without surrendering their content to AI, but the terms themselves don’t guarantee that, the European Publishers Council’s letter says.

“Meta’s supposed Friday night correction is a farce,” said Jason Kint, who heads Digital Content Next, a U.S. publisher group whose members include Axel Springer. “Exactly what you’d expect from a gatekeeper notorious for abusing its market power.”

Others have gone further. 

“This is unscrupulous theft,” Germany’s newspaper and magazine associations said in a joint statement on Tuesday. They want Brussels to block the terms while it reviews them, warning that once articles are copied into AI systems, they can’t be clawed back.

Joseph Bambridge in London contributed reporting.