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The rise of the “loneliness influencer”
There’s a new kind of influencer making the rounds on TikTok and Instagram: the loneliness influencer. Most of these influencers are young women, and “loneliness” might be a slight misnomer. They claim they aren’t lonely, simply alone — no friends, no family, no kids. And they prefer it that way.
“I really wanted to convey a normal life of somebody that doesn’t have this big, great, fun social life,” one influencer, Lana Isa, told Vox. “Like, what does a life look like as someone that doesn’t really have this great big social life, is not really interested in dating and generally prefers nights in? If you were to watch a Friday night in my life, you’d essentially just watch a girl enjoying her peace.”
Isa, and influencers like her, are just one representation of a larger trend, though. The Atlantic’s Faith Hill, who recently wrote a story titled “The Strange Appeal of the Solitude Influencer,” told Today, Explained co-host Noel King that, even though you mostly hear about young men facing a loneliness epidemic, women are having a hard time, too.
“If you actually look at some of these statistics, young women are struggling a lot on a lot of these measures, and, in some cases, more than young men,” Hill said.
Hill spoke with Noel about what’s going on with young women, how their crisis looks different from men’s, and why they’re covered differently.
Below is an excerpt of their conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get your podcasts, including Apple Podcasts, Pandora, and Spotify.
In the first half of the show, we talked to a young woman who has made a name for herself as a loneliness influencer. What do you think is going on here?
My first impulse when I heard about this genre of video that people are watching is that there’s a lot of people spending a ton of time alone.
We’ve heard a lot of people talk about the loneliness epidemic, so I thought people were getting social connection through these videos from a safe distance, rather than spending time in person with people. Maybe there’s some of that going on. But, I also realized, as I was looking through these videos and reading all the comments, that a lot of the people commenting seemed to have a lot going on in their lives socially, so much so that they were busy, and exhausted, and burned out.
For some people, the appeal was actually in the fantasy of it, in the way that some people would look at influencers posting about these fabulous, exotic vacations they can’t afford to take. People have a very complicated relationship to solitude. People are working long hours. A lot of people [are] taking care of family members without much help. Many people are sort of torn between these needs for social connection and solitude.
Does that mean that this is, perhaps, not as sad as it appears on its face?
I don’t think it’s all sad. My heart goes out to people who are needing more solitude, as well as more social connection. Most people probably don’t have the perfect balance, and I can relate to that myself. I feel like I either have too many plans or not enough.
It’s not necessarily all happy, but it doesn’t mean that there are just so many people out there who are only getting social connection through these videos. I think there’s something a little more complicated going on.
We’ve all heard about the male loneliness crisis. You wrote a very interesting piece that basically said, actually, women are in crisis, as well.
I’ve just been hearing so much about men, and especially young men, being in crisis. I think there’s a lot of reasons we should take that seriously, and I do. But I felt like in those conversations, young women were kind of being flattened into a comparison point where, instead of people talking about how on some measures young men are struggling more than they used to, it got twisted into “young men are struggling more than women.”
There’s this image of the thriving girlboss, the one who is going to college, graduating college, entering the workforce on these conventional measures of success, doing so well. But if you actually look at some of these statistics, young women are struggling a lot on a lot of these measures, and in some cases, more than young men. And so, I don’t think it needs to be a suffering competition, but I did think part of the story was not coming through.
In what ways are women struggling?
Women have, for a long time, reported depression and anxiety at higher rates than men. That is getting worse. It seems like mental health on a lot of different measures — different kinds of stress and distress and suicidality — young women are reporting that at higher and higher rates. It turns out that women actually attempt suicide at higher rates than men do, on average. And the reason that more men die of suicide is that they’re more likely to use lethal means such as firearms.
A lot of times this conversation really revolves around college attendance rates, and women are attending and graduating college at higher rates than men. But a woman with a bachelor’s degree still makes less than a man with a bachelor’s degree on average, even within the same field of study.
When I talk to people for this story, researchers and therapists, I heard that a lot of young women are in for a rude awakening when they graduate from school. They’ve been in this bubble where they did feel like they could grow and thrive and they were taken seriously. And then, you go out into the real world, where sexism is still very real, and a lot of women are working in workplaces where they realize they’re not taken as seriously, or the people around them who are in positions of power are all men. That’s a difficult realization.
Why, if women and men are both in crisis, did men pull focus?
Women, as an overall population, tend to be a fairly high-functioning one in this narrative. I talked to someone who had trained as a medical sociologist, and she told me a saying that they used to use in this field was, ‘Men die quicker, but women are sicker.’
Women are more likely to endure a lot of chronic illnesses and to sort of soldier on with their pain unnoticed. And we might not be taking that as seriously, because the idea that women are struggling isn’t necessarily a new one or a super surprising one to a lot of people. I think men having a hard time is more of a news story, and we have become, perhaps, kind of inert to women’s distress in this way.
I wonder, as you found yourself covering this, where do you find the hope here?
I am heartened that we’re talking about [young adults] a lot. There’s been a lot of concern lately about Gen Z, and a lot of what we’re talking about when we talk about young men struggling also applies to young women, so we’re onto some of the right things.
I wrote another piece about young adulthood a while back that was really about the idea that young adulthood actually is a really hard developmental phase. And when I published that article, I think for a lot of readers, it seemed to be somewhat of a surprise that young adults are struggling, too. Even just since I’ve written that, people have talked more about young adults struggling. So I do think people are starting to take that seriously and understand that this is an age group that might need help.
