In Rough Edges, Mike Rothschild writes about fringe groups, conspiracy theories and how the Internet broke our brains. This column is part of TPM Cafe, TPM’s home for opinion and news analysis.
People love a grand conspiracy. The bigger the scheme is, the more people get drawn into it. And the more details and players that are involved, the more believable it seemingly becomes. After all, who would go to the trouble of making up something so complicated? It must be true.
And nobody loves a conspiracy more than President Trump. He and his inner circle especially seem to have fallen in love with what has literally been dubbed “The Grand Conspiracy.” It’s a hopelessly complex, entirely unevidenced theory claiming that a high-ranking group of political figures have been plotting in the shadows for years to stop Donald Trump from making America great again through investigations, indictments and impeachments. It has all the hallmarks of the type of grandiose schemes that Trump supporters especially fall for: countless players, sprawling plots, intricate secrets, and a total lack of evidence that it actually took place.
Despite lacking cogent answers to foundational questions such as “what it is” and “who is doing it,” revenge for the Grand Conspiracy has been a driving force in the administration, prompting an investigation that has trundled along over the last year and a half, involving dozens of officials looking for some reason to indict the president’s enemies.
And there are many, many enemies. They include a greatest hits of Trump’s obsessions and grievances, from former special counsel Jack Smith to minor players like former FBI agent Peter Strzok, and even former President Barack Obama himself. According to Grand Conspiracy believers, they are all powerful Deep State figures who supposedly worked together in a single, years-long scheme to destroy Trump and undo the will of the people.
Precisely what these conspirators have actually done remains unclear — even, seemingly, to the prosecutors themselves, who, per the Wall Street Journal, complained to the Justice Department that they weren’t getting much guidance from the local U.S. attorney. The probe is now being run out of Washington, where it continues to baffle those assigned to move it forward.
In the last few weeks, there have been a host of indications that DOJ efforts to prosecute these figures — and tie them all together into one grand scheme — are falling apart. And, as the Grand Conspiracy prosecution flails at DOJ, the claims also aren’t doing much in the court of public opinion, where Republicans are looking for anything they can find to shore up their crumbling midterm prospects.
Even by first-day-on-the-job standards, Donald Trump‘s new press secretary is shockingly incompetent. Katie Zacharia has some media experience as a cable news pundit, albeit mostly on far-right channels like Newsmax and One America News. She’s even had a communications job before, when she replaced the infamous Tricia McLaughlin as the spokesperson for the Department of Homeland Security. But her stint there lasted only six weeks, which in retrospect should have been the first sign of trouble.
At her first White House briefing on Tuesday, Zacharia kicked things off by haltingly reading a lengthy statement about how she hopes to “only build on, only amplify, and only multiply, to the extent possible, all of the wins” of Trump’s second term.
The situation only grew worse. Zacharia took questions from just three reporters. Even though they were from friendly media outlets — Fox News, Breitbart and the Daily Mail — she still seemed overwhelmed. Her response to a softball question about her family was painful to watch; she said “my president” before correcting herself and saying “my husband.” After about seven minutes of questions, Zacharia threw in the towel, directing reporters to the tarmac where Trump would be boarding Marine One. “You can ask him all of the questions there!” she announced.
Reviews of her performance were brutal.
“Trump managed to find a press secretary who can barely read,” independent journalist Aaron Rupar posted.
Nikki McCann Ramirez, a political reporter for Rolling Stone, dubbed it a “Chat-GPT-ass first speech from the new press secretary.”
But Zacharia found a defender in the only audience that ultimately matters. “I thought she was very good,” Trump shouted minutes later over the roar of Marine One’s engines while Zacharia, taking a spot usually held by presidential aide Natalie Harp, stood smiling over his shoulder.
Of course the president thinks she’s great. Zacharia has the only traits that matter to Trump: She’s blonde, skinny and she appears to worship him passionately. Harp had better watch out; she’s got real competition for the role of most fervent Trump devotee. The president confirmed this by praising Zacharia not for any special skills but for being a “devoted fan” with “an unblemished record of support” for himself.
But taking a step back, Zacharia’s hiring is revealing — and encouraging. It’s yet another sign that the president is putting his own cravings for adulation over political considerations.
But taking a step back, Zacharia’s hiring is revealing — and encouraging. It’s yet another sign that the president is putting his own cravings for adulation over political considerations like winning the upcoming midterms for his party.
“When stressed, Donald Trump retreats to his comfort zone,” investigative journalist Lindsay Beyerstein told me. Beyerstein, who is working on a book about conspiracy theorists called “Angry Minds,” noted that “Zacharia has a long history of pushing QAnon.”
The term “QAnon” may seem like a blast from the past, and for good reason. According to a February 2022 report from PRRI, tens of millions of Americans — including 25% of Republican voters — affirmed the QAnon conspiracy theory that Democrats sexually abuse and kill children to drink their blood. In the haze of the Covid-19 pandemic and the disaster of Jan. 6, millions of Trump supporters turned to the myth that Trump was God’s emissary sent to earth to destroy this Satanic cabal of child-killers. After Trump blocked the release of Justice Department files on his long-time friend, convicted sex offender Jeffrey Epstein, the fantasy that the former reality TV host is a holy warrior against pedophilia lost a lot of public appeal.
But as far as Trump is concerned, QAnon is forever. Even as many of his voters quietly pretend the whole QAnon thing never happened, the White House was trying to revive the conspiracy cult over the summer. As The Bulwark’s Will Sommer reported in June, “The Trump administration launched a bizarre QAnon-themed social media campaign,” with various departments tweeting QAnon slogans. Sommer followed up his report by telling CNN that even “as the president faces persistently low approval rating,” the White House is trying to tell his voters something else: “[R]emember when you thought Trump was going to save the world?”
As a political move, it’s a bad idea. Trump’s apparent narcissism and corruption were easier for voters to laugh off when the economy was doing well. But now that he’s goosed inflation with tariffs and the war on Iran, his methods are not so funny anymore. For his part, Trump seems increasingly less concerned with political realities and more worried about saving face and fluffing his own ego, even if that means pulling deeper into a bubble where he’s only surrounded by people who flatter him all day with pleasing lies about his greatness.
“He’s reliving QAnon because it represents the bygone days when his supporters worshipped him like a god,” Beyerstein said. “Trump may not realized how played out QAnon has become because he doesn’t live in the real world.”
Zacharia’s QAnon history is deep and troubling. As Popular Information’s Judd Legum reported, “Zacharia repeatedly used Truth Social to promote Pizzagate and other fringe conspiracy theories.” (Pizzagate is the original QAnon conspiracy theory — that Democrats sexually abuse and cannibalize children.) She repeatedly accused John Podesta, who headed Hillary Clinton’s 2016 presidential campaign, of being a “pedophile,” posting in 2022, “The radical left Hollywood elitists are sick pedo cannibals.” Zacharia also reposted the false claims of another Trump sycophant, Ali Alexander, who wrote, “Democrats want to mask and rape your children. That’s their satanic platform.”
Popular Information also looked into Zacharia’s claims that she was a lawyer and found “there is no evidence that [she] ever passed a bar exam.” The press secretary is not a member of the bar association in any state where she’s worked. In fact, according to Legum and his team, there is no whiff of documentation that she’s licensed to practice law anywhere.
When she was standing next to Trump after her disastrous briefing, a reporter asked, “Where did she pass the bar exam?”
The president looked quizzically at Zacharia, who replied, “When I moved to China.” Sharp readers will notice that China has no authority to grant law licenses anywhere in the United States.
Such a clumsy diversion would never have happened under Karoline Leavitt, Zacharia’s predecessor who was, if nothing else, good at her job. A smooth character and fast talker, Leavitt deployed cartoonish Christian piety and a non-stop act of aggrieved victimhood to keep reporters too discombobulated to hold her feet to the fire about the administration’s various failures. There was little sense that she legitimately worshipped Trump; instead, she appeared to see him as a stepping stone for her own ambitions. This theory got another shot in the arm when Leavitt left the White House, implying she was going to be a housewife, only to walk right into a cushy job as a Fox News commentator.
Trump reportedly floated Harp as Leavitt’s replacement, a move that was spun as a “joke” — even though “jokes” are not about humor for the president but instead a way to test boundaries. While press secretaries have long been spin doctors, under Trump the job morphed into one where blatant lies and gaslighting are readily employed to create over-the-top praise for the president. But clearly, this outward-facing propaganda was not enough for the president.
Being Trump’s press secretary isn’t as much about distorting press coverage or bamboozling the public anymore. The position has been refocused on the task of giving the president more of the hardcore Natalie Harp treatment. Even as the midterms grow closer, Trump is abandoning the task of winning the public over, choosing instead to retreat deeper into a fantasy world.
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