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Pluralistic: Eternal Sloptember (06 Aug 2026)


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A medieval siege engine, tended by gnome-sized purple figures. Around it are several human-like figures with robot heads, clad in medieval garb. Their legs are missing, tapering off into nothingness. The giant floating head of Mark Zuckerberg's metaverse avatar overlooks the scene. Each of the robot people is being closely observed by a distorted, grotesque version of Zuckerberg's avatar head.

Eternal Sloptember (permalink)

I'm sure that working in social media – dealing with people as mass statistical abstractions – is a cognitohazard, the sort of thing that could make anyone a little solipsistic, convinced that everyone else is a kind of stimulus-responding automaton lacking the interiority that you yourself experience.

But when it comes to Mark Zuckerberg, I'm increasingly convinced that he didn't acquire his worldview through the self-inflicted brain damage of his long exposure to the back-end of a vast social media system. I think the causal arrow points in the other direction: I think that Zuck founded Facebook because he doesn't really believe that other people are truly real, at least not as real as he is.

We see this in Facebook's very earliest days, as we see it today, as we see it at every critical juncture in Facebook and Zuckerberg's history.

Consider Facebook's origins, founded by a young Zuckerberg in his dorm as a means to nonconsensually rate the fuckability of his fellow Harvard undergrads:

https://mashable.com/article/mark-zuckerberg-lying-about-facebook

The boy Zuck was delighted and surprised that so many of his fellow students entrusted him with their data but even then, he had no inkling as to why they would do so. Privately, he jeered at his users for trusting him, calling them "dumb fucks":

https://www.theregister.com/offbeat/2010/05/14/facebook-founder-called-trusting-users-dumb-fcks/294365

Zuck has since prosecuted history's most ruthless war on privacy, a surveillance campaign that would put the Stasi to shame and make Orwell scoff at the hacks butchering his work with over the top absurdities.

Zuck doesn't think you deserve any privacy, but boy does he ever value his own. This is a guy who bought the four houses surrounding his San Francisco home and left them empty in order to form a buffer zone:

https://www.nytimes.com/2025/08/10/us/mark-zuckerberg-palo-alto.html?unlocked_article_code=1.3VA.4Avp.cVm3LUnvajRK&smid=url-share

When a single candid photo of Zuck and his family in their kitchen leaked (from Facebook!), Zuck, his lawyers, and his operatives treated it as a three-alarm fire:

https://abc7news.com/archive/8933289/

Zuckerberg's acquired a vast Hawaiian acreage and left most of it undeveloped, fenced off and patrolled by guards to prevent anyone from catching a glimpse of his private life. In order to acquire this acreage, Zuck exploited a dirty legal tactic called "heirs property," which leverages the informal basis of indigenous land claims by locating a single person with a colorable claim to their distant relatives' territory in order to force an auction of the ancestral land:

https://www.wired.com/story/mark-zuckerberg-secretive-hawaii-compound-burial-ground/

If Zuck thought other people are as real as he is, he wouldn't spy on them in ways he himself could never tolerate. He certainly wouldn't pay fancy white-shoe lawyers to steal their land out from under them. At heart, Zuck is a billionaire solipsist to beat all other examples of the form – a billionaire social media solipsist who sees others as manipulable collections of statistical abstractions, and not as people at all:

https://pluralistic.net/2025/08/18/seeing-like-a-billionaire/#npcs

When Zuck is forcibly reminded that other people do indeed exist, he takes it very badly. He's insisted that Sarah Wynn-Williams, a former FB exec turned whistleblower, must pay him $111,000,000 as punishment for her excellent tell-all memoir Careless People. His lawyers say that Wynn-Williams violates the non-disclosure and non-disparagement "agreement" of her old Facebook employment contract merely by standing motionless and silent for an hour on-stage:

https://pluralistic.net/2026/06/27/zuckerstreisand-2/#autodisparagement

Once you realize that Zuck doesn't really think other people exist, "the metaverse" starts to make a lot more sense. Why would Zuck light $61b on fire in a bet that we will all stand still while he converts us and everyone we love into legless, sexless, low-polygon, heavily surveilled cartoon characters that he imprisons in a virtual world he stole from a 25 year old satirical dystopian cyberpunk novel? It's easy to understand if we're all non-player characters – if that's true, then the metaverse is surely our native habitat.

For Zuck, people aren't co-equals with needs that are as real and important as his own. For Zuck, people are problems to be solved. He embodies Terry Pratchett's maxim (voiced by Granny Weatherwax) that "sin is when you treat people like things."

Nowhere is this sin more on display than in Zuck's relationship to the social connections that bind together the users of his platforms. Zuck has benefited enormously from the fact that you love your friends more than you hate him, but (because hell is other people), you can't all agree on when to leave and where to go next, so you stay put on Facebook and Instagram:

https://locusmag.com/feature/commentary-cory-doctorow-hell-is-other-people/

For Zuck, the fact that you and your friends have trapped one another in a mutual hostage-taking is maddening, because those friends who've tied you to his platform refuse to organize their social contact with you to "maximize your engagement" with Facebook and Insta, which would let him maximize the number of ads he shows you. Rather, these friends just want to be your friends, which means that they don't want to get into stupid endless fights to keep you replying or stage little entertaining skits to keep you scrolling.

At first, Zuck tried tweaking his algorithm to replace your friends with trolls who'd bait you into flamewars. When that petered out, he stole a march from Tiktok and recruited an army of theater kids to do amateur dramatics for you in exchange for the promise of an intermittent reward schedule payment for the sketches that got the most views:

https://pluralistic.net/2026/04/17/for-youze/#forever

The problem (for Zuck) is that theater kids are also people and they resent being jerked around by the algorithm and ripped off by Meta's rigged revshare slot-machine. Last year, he started signaling that he would replace the theater kids – and your friends – with chatbots:

https://sfist.com/2025/05/01/mark-zuckerberg-gets-roasted-for-saying-the-average-american-has-fewer-than-three-friends-while-pushing-ai-chatbots/

Chatbots have been a catastrophic bet for Meta, far worse than the metaverse. Meta shares are in a death-spiral as investors figure out that when Zuck fired all his coders and replaced them with chatbots while spending $300b on AI, he was excising the heart of the company's skilled workforce, pissing away all its free cash-flow, and sinking into a bottomless pit of debt to produce a substandard product that no one wants, at the expense of the company's only profitable lines of business:

https://www.cbsnews.com/news/ai-bubble-tech-selloff-investment-consumer-business-demand/

But Zuck is sure that chatbots can solve his most pernicious problem: the search for a gimmick that will keep you locked to his platform that is under his complete control. Zuck doesn't want to rely on your friends with their unwillingness to maximize your engagement. He doesn't want to depend on volatile and unpredictable trolls to bait you into sticking around to argue and see more ads. He wants to be shut of theater kids and their amateur dramatics that inevitably come with demands for decent treatment.

For Zuck, chatbots dangle the promise of social media without socializing. Zuck thinks he can solve all his problems by imprisoning you in a house of mirrors where you interact with LLMs that are tuned to keep you scrolling no matter what, chatbots that will never demand anything of Meta.

He's been at this for a while, and each generation of chatbots was worse than the last. How bad? The last batch had to be killed off after they took to luring children into explicit sexual role-play:

https://archive.is/fopCh

Nevertheless, the dream of a world without people is one that Zuck can't let go of. Solipsism's seductive song convinced him to buy a company called Social.ai, which specializes in trapping people in conversations with chatbots, and now he's announced his plan to flood Facebook and Instagram with LLM slop:

https://www.mediapost.com/publications/article/402263/

The amazing thing about this is that Zuck is talking about chatbots as a way to capture a younger audience for his graying platforms. Kids hate chatbots. My 18 year old and her friends use "that's so AI" as a pejorative to dismiss anything distasteful or ugly:

https://futurism.com/artificial-intelligence/gen-z-attitude-ai

For Zuck – who owns a controlling share of voting stock in his company and need not answer to his board – it's a spectacular act of delusional self-sabotage. Zuck refuses to understand that the majority of his users are on his platform because they love their friends more than they hate him. Zuckerberg is on a relentless quest to isolate you from the friends who keep you on his platform and transfer your bond to groups of people (and now chatbots) who can be commanded by Zuckerberg.

Only someone who doesn't think other people are real could believe that you'd prefer to talk to chatbots rather than your friends – or that a habit of talking with chatbots would be so hard to break that you'd endure an ever-increasing number of advertising interruptions to maintain those pointless conversations.

In 1993/1994, AOL connected its millions of users to the public internet. These users were unaccustomed to the internet's conversational and technical norms, and they kept coming. It wasn't that the old internet was incapable of absorbing surges of new users: every September, an incoming class of undergraduates found their way online through their universities' computer labs.

But the AOL bridge was different: the flood of users was much larger, and it never stopped. The old internet people who struggled to transfer the culture and techniques of the internet to that flood of newbies called it the "Eternal September."

For the Facebook and Instagram users who are about to be buried in an endless botshit avalanche, this is the beginning of the "Eternal Sloptember." From here on in, the slop only gets worse and thicker and harder to avoid. Zuckerberg refuses to acknowledge that he owes his fortune to the fact that his users love each other more than they hate him, so he has set out to shatter those bonds of love and sharpen that hatred.

It won't end well. Zuck and people like him call themselves "high agency," a disgusting bit of jargon meant to denote someone who has real interiority, wishes and desires (as opposed to the rest of us, who do as we're told and stay where we're put). Zuck's "agency" isn't higher than yours or mine. The difference between him and us is that he doesn't think we're really real, and we know that he's really a monster.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Samuel Delany interviewed by The Onion https://web.archive.org/web/20010810115550/http://www.theonionavclub.com/avclub3727/bonusfeature1_3727.html

#25yrsago Evil Burger King customers https://web.archive.org/web/20010805001648/http://www.geocities.com/CapitolHill/Lobby/2645/index.html

#25yrsago Definitive search engine optimization primer https://web.archive.org/web/20011006095612/https://hotwired.lycos.com/webmonkey/templates/print_template.htmlt?meta=/webmonkey/01/23/index1a_meta.html

#20yrsago Only traitors try to make us afraid of terrorists https://web.archive.org/web/20060418102222/https://www.cato.org/pubs/regulation/regv27n3/v27n3-5.pdf

#20yrsago Swingin’ big band song about rejecting surveillance https://web.archive.org/web/20060818220142/http://movies.crooksandliars.com/HYHEMix.mp3

#20yrsago Duran Duran moves to Second Life, will gig there http://news.bbc.co.uk/1/hi/technology/5253782.stm?ls

#20yrsago Seventy percent of blog-pings are from spammers https://web.archive.org/web/20060820151227/http://www.sifry.com/alerts/archives/000436.html

#20yrsago London’s derelict cinemas https://web.archive.org/web/20060809210918/https://www.derelictlondon.com/cinemas.htm

#10yrsago Foreign influence: how a Chinese businessman funneled $1.3M to Jeb Bush’s campaign https://web.archive.org/web/20160803180101/https://theintercept.com/2016/08/03/gop-lawyer-chinese-owned-company-us-presidential-politics/

#10yrsago Researchers learn about wire-fraud scam after scammers infect themselves with their own malware https://spectrum.ieee.org/nigerian-scammers-infect-themselves-with-own-malware-revealing-new-wirewire-fraud-scheme

#5yrsago End bankruptcy shopping https://pluralistic.net/2021/08/07/hr-4193/#shoppers-choice

#5yrsago Doordash privacywashes its war on workers https://pluralistic.net/2021/08/07/hr-4193/#boss-app

#1yrago Good ideas are popular https://pluralistic.net/2025/08/07/the-people-no-2/#water-flowing-uphill


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing:

  • β€œOnce Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 604 (1940 total).
  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING


This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.


How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Pluralistic: "Rights for robots" and the AI slavery fantasy (10 Jul 2026)


Today's links



A Dore engraving of Samson toppling the temple, in which a loincloth-clad Samson pushes aside the columns holding up an Egyptian(ish) temple as people flee the collapsing roof. The image has been altered: Samson's head has been replaced with the head of a pulp magazine robot, while in the background trudge away many other robots. Samson is gold-tinted, and has been limned with a nova of golden light. The rest of the image has been hand-tinted.

"Rights for robots" and the AI slavery fantasy (permalink)

While the AI bubble is primarily a material phenomenon (driven by the calculation that bosses are easy marks for a sales pitch that sees them replacing workers with software), there is an inescapable ideological component to it: the desire for a world without people in it:

https://pluralistic.net/2026/05/13/vibe-governance/#k-hole

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2026/07/10/posthuman-as-in-no-humans/#hell-is-other-people

AI dangles the possibility of a world without ego-shattering confrontations between bosses who tell themselves they're in charge, and the workers who know how to do things and insist on telling bosses that their ideas are dangerous, illegal and/or unworkable:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

A world without people might be lonely, but it sure would be convenient. How maddening it must be to invest billions in Amazon warehouse automation, only to have to slow down or (gasp!) stop the machines so that the workers who serve as "humans in the loop" can stop to pee! Isn't there some way we can make that their problem, not ours?

https://pluralistic.net/2024/05/06/one-click-to-quit-the-union/#foxglove

With AI, the fact that you need to pee – or get paid – does become your problem, rather than your boss's. After the majority of your colleagues have been fired ("because AI will do their jobs"), you become painfully aware that there are plenty of people who need your job, who will happily step in to take it if you complain too much about your bladder or your paycheck.

Even better is when the "human in the loop" can be outsourced to a company overseas, which allows bosses to simply set-and-forget a set of requirements for how the human part of the AI's labor is to be done without ever having to meet or even think about those workers' conditions. This is the illusion of full automation, in which the AI does the job "like magic."

The "magic"? A human being stuck in AI Omelas, tormented by an algorithm that sets an inhuman pace, demands inhuman perfection, and metes out pitiless punishments for any misstep – or perceived misstep – without appeal or explanation. So often, "AI" stands for "Absent Indians": low-waged call-center workers pretending to be robots:

https://pluralistic.net/2024/01/29/pay-no-attention/#to-the-little-man-behind-the-curtain

There are many differences between jobs performed by machines and jobs performed by people, of course. But the biggest difference between a machine and a person is moral consideration. A person deserves and demands moral consideration: for their wellbeing, their feelings, even their bladders. A machine gets none of this: you can curse at it, kick it, snap out orders without a "please" or "thank you."

There's only one kind of person you get to treat like this: a slave.

Slavery is labor without even the pretense of moral consideration.

AI, then, isn't just the fantasy of a world without people – it's the fantasy of a world without people…except for slaves. It's the fantasy of a world where the skilled workers who tell you your ideas are stupid are replaced with pliable chatbots who tell you they're brilliant, and then uncomplainingly do the job to your specifications.

It's a world where the cab driver who has all kinds of shit going on in their life – health problems, family problems, (especially) money problems – is replaced by a "robo-taxi" that is being overseen and (often) driven by a remote worker you can't talk to or see, whose problems you therefore never need consider.

The "AI safety" world is a key piece of the AI hype machine, pulling focus away from the idea that AI has shitty economics, produces substandard goods, and fails to do the jobs it takes from human workers, and shifting that focus to the idea that AI is so powerful that it constitutes an existential risk to the human race. The idea that teaching too many words to the word-guessing program risks creating a "superintelligence" that awakens and converts all into paperclips is absurd, a silly idea akin to the notion that if we breed horses to run ever faster, one of our mares will foal a locomotive. Nevertheless, the elevation of "AI takeoff" from a thought-experiment to an "existential risk" is a powerful marketing tool, because any technology that is indistinguishable from god is also going to be extremely valuable (at least, up to the moment that it turns us all into paperclips):

https://pluralistic.net/2024/05/17/fake-it-until-you-dont-make-it/#twenty-one-seconds

Once the superintelligence thought-experiment is upgraded to an X-risk, lots of other thought experiments are sucked along in its wake. That's where "rights for robots" comes in, the idea that we should spend time thinking about whether chatbots should have human rights.

The best argument for this is that every time we extend rights to the nonhuman world, we end up treating each other better. Movements to extend moral consideration to animals raised uncomfortable questions about the treatment of humans: slaves, workers, poor people, women, children. The Rights for Nature movement, which seeks to extend legal and moral personhood to watersheds and forests, has been key to winning legal and moral victories to protect the environment, and thus the animals and people who depend on it.

But while extending rights to natural things produces positive spillovers for human thriving and rights, the opposite happened when we extended personhood to artificial constructs. Corporate personhood has been a catastrophe for human thriving, conjuring into existence a new race of immortal, pluripotent colony organisms we call "limited liability corporations" that use us as disposable, inconvenient gut flora even as they consume our environment, our political system, and our lives:

https://pluralistic.net/2026/04/16/pascals-wager/#doomer-challenge

There's every reason to think that extending personhood to AI will produce the same outcome as "rights for corporations," which is the opposite of the outcome of "Rights for Nature." Rights for nature come at the expense of corporations. Rights for corporations come at the expense of nature. Humans are part of nature, so we benefit from the former, and suffer under the latter:

https://pluralistic.net/2026/04/15/artificial-lifeforms/#moral-consideration

But here's the kicker: as soon as you start arguing about whether chatbots have rights, you elevate them to personhood, which means that all those chatbots your boss just bought are people. And because they're the kind of people who don't warrant moral consideration (let alone a please or thank you), they are slaves (hence "rights for robots").

The AI sales pitch relies on convincing bosses that we've invented a new kind of slave – a worker who neither deserves nor demands rights or consideration. "Rights for robots" affirms that sales pitch. "Rights for robots" implies that robots are slaves. Wittingly or unwittingly, the transformation of "rights for robots" from a thought experiment to a campaign is a massive convincer for any AI salesman who's hunting for would-be slavers to sell chatbots to.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Advice for science fiction/fantasy cover artists https://igallo.blogspot.com/2006/07/in-response-to-old-question-what-do-i.html

#20yrsago Embarrassing questions for the entertainment industry https://web.archive.org/web/20060719200608/https://www.eff.org/IP/faq/

#20yrsago UK ISP to British recording industry: get lost https://craphound.com/tiscalibpiresponse.txt

#20yrsago Felten’s paper on the complexities of Network Neutrality https://web.archive.org/web/20060719095720/https://itpolicy.princeton.edu/pub/neutrality.pdf

#15yrsago 3D printed hair-clips inspired by Bruce Sterling’s β€œKiosk” https://myriadwhimsies.wordpress.com/2011/07/11/jovanicas-hair-toys-3d-printed-hair-clips/

#10yrsago Teen comes out to her family on Disneyland’s Splash Mountain https://www.buzzfeednews.com/article/stephaniemcneal/this-teen-came-out-to-her-family-in-the-most-awesomely-funny#.rlDowJe6

#10yrsago On the bewildering regional names for corner stores https://www.atlasobscura.com/articles/what-do-you-call-the-corner-store

#10yrsago Amazon is full of Chinese counterfeits and they’re driving out legit goods https://web.archive.org/web/20160708152442/http://www.cnbc.com/2016/07/08/amazons-chinese-counterfeit-problem-is-getting-worse.html

#10yrsago Negative Swiss 50-year bond yields just shattered the global insecurity barometer https://web.archive.org/web/20160708134915/http://www.slate.com/blogs/the_slatest/2016/07/07/investors_are_paying_to_lend_switzerland_money_for_50_years_at_a_time.html

#10yrsago How can the media regain its credibility in reporting on race in America? https://www.theguardian.com/commentisfree/2016/jul/09/dallas-shooting-racism-and-the-us-media-micah-johnson

#10yrsago Flawed police drug-test kits, railroading prosecutors and racism: the police-stop-to-prison pipeline https://www.propublica.org/article/common-roadside-drug-test-routinely-produces-false-positives

#10yrsago China bans mentions of newly discovered species of beetle from social media https://globalvoices.org/2016/07/11/a-new-species-of-beetle-named-after-president-xi-is-blacklisted-on-chinese-social-media/

#10yrsago Pokemon Go privacy rules are terrible (just like all your other apps) https://www.buzzfeednews.com/article/josephbernstein/heres-all-the-data-pokemon-go-is-collecting-from-your-phone

#5yrsago Are we having fun yet? https://pluralistic.net/2021/07/11/are-we-having-fun-yet/


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027
  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.


How to get Pluralistic:

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"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Pluralistic: Billionaire solipsism, dictator solipsism, AI, and the fascist paradigm (13 May 2026)


Today's links



An aerial image of the planned city of Levittown, tinted light green. A circuit board bleeds through the open spaces on the town plan. Hovering over the town are Trump's disembodied, bloodshot eyes, in pouchy orange nests. Orange tentacles swarm over the town.

Billionaire solipsism, dictator solipsism, AI, and the fascist paradigm (permalink)

With great power comes great solipsism: the more power you wield over other people, the less real they become to you. To rule is to see people as aggregates, statistical artifacts, as a means to an end. It's how people seem when you're at the bottom of a k-hole.

Per Granny Weatherwax, this is the root of all evil: "Sin is when you treat people like things":

https://brer-powerofbabel.blogspot.com/2009/02/granny-weatherwax-on-sin-favorite.html

The problem (for powerful people) is that other people aren't things; they're people, with stubborn attachments to their own priorities and needs. This is a huge problem for social media bosses, since the force that keeps you stuck to their platforms is your love of your friends, which sucks (for social media bosses), because your friends refuse to organize their interactions with you to "maximize engagement." There is a group of platform users who are dedicated to maximizing your engagement: performers (which is why legacy social media platforms have reduced the quantum of your feed given over to your friends to a bare minimum and swapped in the amateur dramatics of theater kids). But even "influencers" demand treatment as people, not things (which is why legacy social media is squeezing out performers in favor of slop):

https://pluralistic.net/2026/04/17/for-youze/#forever

Running a social media service is especially solipsism-inducing, since the back-end of a social media service always reduces people to statistical artifacts to be steered, thwarted, or rewarded based on the degree to which they are "maximizing engagement." No wonder zuckermuskian social media bosses mythologize themselves as dopamine-hacking wizards who've built a mind-control ray. Skinnerism and solipsism fit together very neatly, seducing you into the belief that everyone else is a stimulus-responding automaton, programmed to think they have free will:

https://pluralistic.net/2025/05/07/rah-rah-rasputin/#credulous-dolts

(Of course, the AI boss version of this is the belief that everyone else is a "stochastic parrot":)

https://xcancel.com/sama/status/1599471830255177728

But in truth, any corporate boss is prone to solipsism. To maximize corporate profits, you must view other people – employees, suppliers and customers – as inconvenient problems to be solved, not true people with feelings and needs that are co-equal with your own.

This is why AI is so attractive to the ruling class. For corporate leaders, the fantasy of your own worth is always dangerously close to collapsing, due to the haunting knowledge that if you don't show up for work, everything continues as per normal; while if your workers don't show up for work, the shop closes down and stays closed. Bosses really want to be in the driver's seat, but ultimately they know that they're strapped into the back seat, playing with a Fisher Price steering wheel. AI is a way to wire that toy steering wheel directly into the drive-train: it's the fantasy that a boss can have an idea and the corporation will execute it, without any messy human needs or demands getting in the way:

https://pluralistic.net/2026/01/05/fisher-price-steering-wheel/#billionaire-solipsism

Solipsism is why bosses fetishize IP and ignore process knowledge. IP is the part of the job that the worker can explain (and that you can train an AI model on). Process knowledge is the part of the job that can't be abstracted, alienated or commodified. The very existence of process knowledge is the major impediment to de-skilling workers so they can be interchanged with other, more desperate, more timid workers (or with sycophantic AI):

https://pluralistic.net/2025/09/08/process-knowledge/#dance-monkey-dance

Of course, there's a whole group of powerful people outside of the political world who are gripped by solipsistic AI fantasies: politicians. Like social media bosses, politicians deal with people as statistical artifacts who respond to policy inputs with semi-predictable outputs:

https://en.wikipedia.org/wiki/Seeing_Like_a_State

And of course, politicians have their own detested class of workers whom they fantasize about replacing with chatbots: bureaucracies. When Trump et al bemoan the "deep state," they are engaged in the politicians' version of the corporate boss's solipsism: "I make policies, but to enact them, I have to convince civil servants to turn my agenda into action. This sucks. Can't we just have an all-powerful executive who decides on things and then those things just happen?"

Writing for Columbia's Knight First Amendment Institute, political scientist Henry Farrell and statistician Cosma Rohilla Shalizi have produced the definitive account of how AI psychosis has infected our political classes:

https://knightcolumbia.org/content/ai-as-social-technology

Farrell and Shalizi use this political AI psychosis to explain DOGE, framing DOGE as a project where politicians and their loyal vassals cut a deep wound in the administrative state on the basis that general AI was about to emerge. With godlike AI around the corner, these bureaucrats – who insist on having opinions based on long experience and ethical sensibilities – could be replaced with sycophantic chatbots who'd turn the will of the unitary executive into policy without any filtration through unreliable, squishy humans.

This is a political version of my maxim that "the fact that an AI can't do your job doesn't stop an AI salesman from convincing your boss to fire you and replace you with an AI that can't do your job." Private sector bosses are easy marks for AI salesmen, and not just because they want to reduce their wage bills, but also because it will fulfill the solipsist's fantasy of a corporation that turns the singular genius of the boss into a product without any messy demands from workers (and, if you're Zuckerberg and convinced that you've created a mind-control ray, your product can be rolled out without any messy demands from your customers, either, since you've hypnotized them into doing as they're told).

The public sector version of this is the fantasy that you can eliminate the civil service and use an army of chatbots to do the job – not merely as a way of slashing the federal budget, but also as a way of purifying the transfer of the leader's will to the people without any intervening loss of fidelity resulting from the need to have your policies interpreted (and willfuly misinterpreted) by bureaucrats.

This is a very important framing, and it explains why fascists like Trump and dead-eyed technocrats like Canadian Prime Minister Mark Carney are hell-bent on gutting their countries' civil service and replacing it with chatbots:

https://policyoptions.irpp.org/2026/04/carney-ai-government-risks/

This is how Muskism and DOGE connect to Trumpism and AI: Musk doesn't believe other people are real. He calls them "NPCs" (non-player characters). He wants to put a microchip in your head so he can "replace your bad programming":

https://pluralistic.net/2026/04/21/torment-nexusism/#marching-to-pretoria

It's the fascist paradigm: the idea that people are incapable of self-rule, save for a very small number of singular geniuses who should be put in a position of absolute authority over all of us, to keep us safe from our own foolish impulses:

https://pluralistic.net/2026/05/12/donella-meadows/#paradigmatic

The Technocrats – a protofascist Italian movement that once captured the imagination of Musk's great-grandfather, and now are frequently quoted and alluded to by the likes of Mark Andreessen – were addicted to the quantitative fallacy that infects economics and other disciplines. That's the idea that every social process can be expressed as a mathematical model, which can then be optimized.

The problem, of course, is that much of the real world is qualitative, and the act of quantizing those qualia is a very lossy process. To quantize a qualitative question is to incinerate all the qualitative aspects and then do mathematics on the dubious quantitative ash that is left behind:

https://locusmag.com/feature/cory-doctorow-qualia/

In their paper, Farrell and Shalizi cite Ben Recht's maxim that "you can’t optimize a trade-off":

https://www.argmin.net/p/are-there-always-trade-offs

But of course, we optimize trade-offs all the time. That's what being a boss means, and it's also at the very core of self-determination: the right to decide what trade-offs you want to make. What Recht means is "you can't optimize a trade-off for everyone else." Those stubborn not-quite-people – customers, workers, bureaucrats – insist that they want different trade-offs.

In translating the will of a supreme leader to policy without any intervening need for buy-in by humans, fascist projects like DOGE seek to optimize trade-offs according to the preferences of the supreme leader. AI in government is grounded in the idea that a sufficiently deserving leader can be trusted to vibe-code the entire apparatus of state, checked only by his own sense of rightness:

https://thehill.com/policy/international/5680714-trump-morality-international-law/

Farrell and Shalizi forcefully make the point that statecraft is not a set of discrete problems with provably correct answers that must be solved. Government is a matter of making choices between mutually exclusive policies that have benefits and costs, and those costs and benefits fall upon different groups differently.

The idea that you can simply feed every fact about a society into a chatbot and order it to "solve" the nation reveals a profound ignorance about the nature of political contests. There's no empirical way of deciding whose priorities deserve to be realized and who must be disappointed. There isn't even an empirical way to compare the benefits that one group receives to the costs another group pays.

What's more, any system that uses LLMs to make high-stakes tradeoffs between different societal priorities will be relentlessly targeted by the groups that stand to win or lose based on those decisions, and by bureaucrats whose careers depend on making the number go up. They will poison the LLMs' training data, and figure out how to trick it into deceiving their bosses about the situation on the ground.

Back in 2018, Yuval Harari predicted that LLMs would supercharge dictatorships by overcoming "authoritarian blindness" – when the suppression of political opinion is so effective that the first sign that a dictator has of his waning support is a mob that burns the presidential palace down. This prediction failed, because people who live under dictators have switched all the energy they used to use to put on a good show for the secret police into putting a good show on for the chatbots:

https://pluralistic.net/2023/07/26/dictators-dilemma/#garbage-in-garbage-out-garbage-back-in

Meanwhile, the "variability" introduced by bureaucrats who adapt political policies is a feature, not a bug. When a long-tenured public official receives a directive from on-high that they know will be a disaster if implemented unchanged, they can tweak the policy so that it is at least partially successful.

Fire that bureaucrat and hand the policy to a rigidly loyal LLM that will not deviate from its strict instructions and you will end up with nothing (rather than a perfect policy implementation). Indeed, you may end up with less than nothing, as resentful local populations sabotage your agenda.

Both Hayek and Marx agreed that people at the very periphery of the system have insights into local conditions that no boss/central planner can know (though they disagreed about what that fact implied). An LLM is the ultimate micro-manager, and government by Computer Says No would only work if the person writing the system prompt knew everything about everyone everywhere.

As Farrell and Shalizi write,

The frustrations of actually existing bureaucracy do not merely arise from inept or technically-inadequate solutions to the principal-agent problem. They emerge too from the collision of multiple incommensurable demands, each with its own problems and benefits, so that there are no optimal design solutions. Those who build or reform bureaucracies, like those who build other artifacts, need to satisfice across multiple intersecting needs and pathologies. Designs that neatly address one kind of problem may radically worsen others. Actually-existing AI has its own imperfections, some of which are endemic. Grafting AI systems onto existing bureaucracies will solve some problems but will worsen others and make altogether new ones. It will not eliminate the political difficulties of mediating across different, often non-commensurable, goals. Imagining replacing bureaucracy wholesale with AI is only plausible if one waves away the actual difficulties associated with real social technologies.


Hey look at this (permalink)



A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Woz's programmable remotes https://web.archive.org/web/20010603184833/http://www.celadon.com/Industrial/PIC200/pic200oem.html

#25yrsago Furbeowulf http://www.trygve.com/furbeowulf.html

#20yrsago Diebold voting machines can be 0wned in minutes https://blog.citp.princeton.edu/2006/05/11/report-claims-very-serious-diebold-voting-machine-flaws/

#20yrsago British farmer supplies gallows to totalitarian governments http://news.bbc.co.uk/2/hi/uk_news/england/suffolk/4754515.stm

#20yrsago Proposed law requires schools to censor MySpace, LJ, blogs, Flickr https://web.archive.org/web/20060521054806/http://www.pbs.org/teachersource/learning.now/2006/05/new_federal_legislation_would_1.html

#15yrsago Vernor Vinge on the promise, progress and threats of Augmented Reality https://www.ugotrade.com/2011/05/10/interview-with-vernor-vinge-smart-phones-and-the-empowering-aspects-of-social-networks-augmented-reality-are-still-massively-underhyped/

#15yrsago American oligarch buys the right to hire professors at Florida State U https://web.archive.org/web/20110511210435/https://www.tampabay.com/news/business/billionaires-role-in-hiring-decisions-at-florida-state-university-raises/1168680/

#15yrsago National Jukebox: public domain music archive from the Library of Congress https://www.loc.gov/collections/national-jukebox/about-this-collection/

#15yrsago America’s net censorship bill is back and worse than ever https://arstechnica.com/tech-policy/2011/05/revised-net-censorship-bill-requires-search-engines-to-block-sites-too/

#10yrsago DNC Host Committee composed of GOP megadonors, Net Neutrality haters, fracking boosters and anti-Obamacare lobbyists https://web.archive.org/web/20160511160814/https://theintercept.com/2016/05/11/lobbyists-dnc-2016-convention/

#10yrsago Minnesota lawmakers propose bizarre, dangerous PRINCE law https://www.eff.org/deeplinks/2016/05/minnesota-legislators-go-crazy-pushing-dangerous-prince-act

#10yrsago NZ Prime Minister John Key ejected from Parliament over Panama Papers rant https://www.nzherald.co.nz/nz/prime-minister-john-key-thrown-out-of-debating-chamber-by-speaker/A5LQPMGB56QXTGE2ZFIK2MSRPE/?c_id=1&objectid=11637448

#10yrsago Putting two elevators in one shaft https://web.archive.org/web/20160512013856/https://www.wired.com/2016/05/thyssenkrup-twin-elevator/

#10yrsago Germany will end copyright liability for open wifi operators https://torrentfreak.com/germany-to-rescind-piracy-liability-for-open-wifi-operators-160511/

#10yrsago Save Firefox: The W3C’s plan for worldwide DRM would have killed Mozilla before it could start https://www.eff.org/deeplinks/2016/04/save-firefox

#5yrsago Let's eat all the cicadas https://pluralistic.net/2021/05/11/uniboob/#eat-the-brood#5yrsago

#5yrsago Cyclopedia Exotica https://pluralistic.net/2021/05/11/uniboob/#one-eye-and-three-dot-dot-dot


Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.



A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)



A grid of my books with Will Stahle covers..

Latest books (permalink)



A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026 (https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/)
  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2026

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027



Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Third draft completed. Submitted to editor.

  • "The Reverse Centaur's Guide to AI," a short book for Farrar, Straus and Giroux about being an effective AI critic. LEGAL REVIEW AND COPYEDIT COMPLETE.
  • "The Post-American Internet," a short book about internet policy in the age of Trumpism. PLANNING.

  • A Little Brother short story about DIY insulin PLANNING


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