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Received today — 19 October 2026 ⏭

Pluralistic: The technopolitics of ad-tech (19 Oct 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
19 October 2026 at 09:08


Today's links

  • The technopolitics of ad-tech: Spying is good for tech, context is good for publishers.
  • Hey look at this: Delights to delectate.
  • Object permanence: PNH x Mike Ford; Singapore v Far East Economic Review; Publishing v bestsellers; Architecture v security; Vista v everyone; Free Bieber; Belarus sells the sugar bowls; OCCUPY GEORGE; Grey type sucks; Spinal Tap v studio math; Terry Pratchett x $10t coin; Boy Scouts x copyright maximialism; Canadian Tories x DRM; Herman Cain's 9-9-9 plan; ACLu v secret laws; Fined for suing the cops who shot you; Chicago PD steals millions for cop toys; Turing's Law; Copyleft v Vizio; Trump's killswitch.
  • Upcoming appearances: Vancouver, Victoria, Ottawa, Vienna, Kilkenny, Oxford, Sheffield, Virtual, Oxford, Montreal.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


A halftoned, yellowing scan of a 1940s page of newspaper ads. Emerging from the ads is a halftoned fist clad in spiked brass kuckles.

The technopolitics of ad-tech (permalink)

"Technopolitics" are the politics embedded in technology. The Ur-text of technopolitics is "Do Artifacts Have Politics?" by the rock critic turned scholar Langdon Winner:

https://faculty.cc.gatech.edu/~beki/cs4001/Winner.pdf

With "Do Artifacts," Winner demands that we move beyond the idea of technologies having "intended consequences" and "unintended consequences" and towards a political economy of tech. In service to this, he divides the politics of artifacts into three categories:

I. Artifacts that have politics embedded in them by their creators, like Robert Moses's infamous bridges over the Long Island parkways. According to Moses biographer Robert Caro, Moses deliberately specified that these bridges must be too low for a city bus to pass under, in a bid to block Black people from traveling from New York City to the beaches he'd developed on Long Island.

Today those bridges are more than a century old, and they are still too low for city buses to pass under them, and this continues to mean that people who don't own private vehicles find it more difficult to get to the beach, and as it's still the case that race is a predictor of low incomes, those are still racist bridges.

II. Artifacts whose politics are accidental but unavoidable. Winner cites a kind of tomato harvester that vastly improved the efficiency of tomato pickers. These harvesters became very popular, which allowed tomato farmers to lay off large numbers of agricultural workers, and also allowed them to price the mechanically harvested tomatoes so cheaply that they crowded out other kinds of tomatoes.

Because these machines created a large pool of unemployed workers, they shifted power from labor to capital, and because these picking machines were too rough for all but the hardest varietals of tomato, they changed the flavor profile of tomatoes in America for the worse, towards a bland, tough tomato.

These picking machines were not designed to make workers poorer, nor were they designed to make tomatoes taste worse, but because of their technical characteristics, this was the unavoidable outcome, the inextricable politics of these machines.

III. Artifacts whose politics are intrinsic to their design. Here, Winner contrasts solar panels with nuclear reactors. Solar panels may require highly centralized industrial systems to produce, but once they are in the field, solar panels are compatible with looser, less coordinated political arrangements. A world of small anarchist communes is fully compatible with solar energy.

Contrast this with nuclear reactors: the prudent ongoing operation of a reactor requires a highly centralized state that is capable of fielding reliable, trustworthy independent inspectors. This state must also be capable of exercising the coercive power to shut down badly maintained or incompetently operated reactors.

The politics of nukes are the politics of a centralized, powerful state; the politics of solar are less determined. Solar is compatible with a wide variety of political systems, including (but not limited to) weak, decentralized states.

(For a further exploration of "Do Artifacts Have Politics?" I highly recommend Ginger Coons' reading guide:)

https://www.not-so-obvious.net/reading-do-artifacts-have-politics/

I really like Winner's framework for exploring technopolitics, but I have my own gloss on it. Winner's framework doesn't explicitly contemplate the idea of technological countermeasures. For example, what if someone were to design a city bus that was low enough to fit under Robert Moses's bridges? At that point, they'd cease to be "racist bridges," and merely become "bridges built by a racist":

https://locusmag.com/feature/commentary-cory-doctorow-technopolitics/

Which brings me to the technopolitics of ad-tech. Lots of people think that advertising is "the original sin of the internet," setting in motion the surveillance dystopia that is closing in on us from all sides today:

https://pluralistic.net/2026/10/17/mercenary-spyware/#discover-tech

I think this is wrong. I think that finding ways to communicate ideas and pitches to the general public is fine. Without some channel for reaching people with ideas and propositions they may not be familiar with, it would be infinitely harder to reach people for political causes. It would also be harder for new books, movies and music to find new audiences. It would be much harder to get people out to your independent craft fair, your zine show, or your No Kings march.

For me, the internet's original sin isn't advertising, it's surveillance. Contrary to what you have been told – and pax Winner's framework – the internet is fully compatible with privacy:

https://pluralistic.net/2025/10/31/losing-the-crypto-wars/#surveillance-monopolism

It wasn't the internet's technopolitics that made it a surveillance nightmare. It was just plain politics. Specifically, our politicians decided to stop enacting and enforcing privacy laws. The last consumer privacy law we got in America was a bill that made it illegal for video store clerks to disclose your VHS rentals:

https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act

(As I type these words, the Supreme Court is poised to eliminate even that dried-up old crumb of privacy protection:)

https://slate.com/news-and-politics/2026/10/supreme-court-privacy-rights-case-bork-kavanaugh.html

The widespread phenomenon of ad-tech companies spying on us is the result of the decision to allow them to do so. That decision has had innumerable negative downstream effects, such as skyrocketing "surveillance prices":

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

And collapsing "surveillance wages":

https://pluralistic.net/2024/12/18/loose-flapping-ends/#luigi-has-a-point

It's created vast surveillance databases that are critical to Trump's racist pogroms, providing dossiers and precise location data on the people ICE kidnaps to Salvadoran slave-labor camps:

https://pluralistic.net/2026/03/10/ice-tech/#foreseeable-outcomes

Surveillance also promotes oligarchy. Without surveillance, oligarchs must give up more of their fortunes to keep the public happy, because the alternative is spending even more money on guards to keep the public from building guillotines on their lawns. Surveillance lets oligarchs make targeted strikes on restive radicals, which is much cheaper than broad-spectrum policies that make us all better off and neutralize the case for guillotines:

https://pluralistic.net/2025/06/26/autostabilizer/#slicey-bois

These are the technopolitics of surveillance, not advertising. There is nothing about advertising that demands surveillance. For centuries, advertising was not meaningfully linked to surveillance. The decision to fuse surveillance with advertising was just that – a decision, not an inevitability.

Any time we forget this, we let spying tech bosses off the hook. After all, if advertising demands surveillance, then tech bosses are just the avatars of the great forces of history, prisoners of the imperative to spy in order to advertise. By remembering that surveillance advertising is a choice, we put the blame squarely where it belongs: on the guillotineable oligarchs who made that choice, and amassed spectacular fortunes thereby.

Surveillance is political, but surveillance advertising has its own distinct technopolitics, and to understand those technopolitics, we must contrast them with the technopolitics of contextual advertising. Up until a decade or two ago, contextual advertising was simply called "advertising." Contextual advertising is the practice of running refrigerator ads next to articles on cooking and kitchen remodeling; ads for roadside restaurants on highway billboards; ads for Disney vacations in parenting magazines.

Your intuition probably insists that context advertising is less effective than surveillance advertising. After all, surveillance advertising allows a running shoe company to target users who are training for a marathon no matter where they are and no matter what they're doing. Surely this translates into increased "conversions" (clicks and/or purchases, depending on who you're talking to)?

It does, but not by much. Advertisers get about 5% more value from surveillance ads than they do from context ads:

https://weis2019.econinfosec.org/wp-content/uploads/sites/6/2019/05/WEIS_2019_paper_38.pdf

Partly, that's because surveillance ad companies grossly overrate the efficacy of surveillance advertising:

https://peoples-things.ghost.io/youre-doing-it-wrong-notes-on-criticism-and-technology-hype/

But surveillance advertising's anemic returns to advertisers are down to another aspect of the system: its tendency towards monopolization:

https://en.wikipedia.org/wiki/United_States_v._Google_LLC_(2023)

Surveillance is a capital-intensive activity: spying on billions of people as they move through the digital and physical world is incredibly expensive. That is a good part of the reason that online advertising has collapsed into the Meta/Google duopoly, who control about 80% of display advertising.

The harms of surveillance monopolies have a severely distorting effect on policy debates. For example, it's led some anti-monopolists to call for government-issued surveillance identifiers that follow us from birth to death in order to facilitate commercial spying to foster more competition in surveillance:

https://www.thesling.org/what-to-do-about-googles-dominance-of-online-advertising/

Here's the thing about monopolists: they cheat. Google and Meta have an illegal, collusive arrangement to rig the advertising market, overcharging advertisers and underpaying publishers:

https://en.wikipedia.org/wiki/Jedi_Blue

The ad-tech giants have taken in hundreds of billions that they simply can't account for. It's disappeared down a fraud-hole:

https://pluralistic.net/2026/05/25/lying-spies/#spying-liars

All of this has driven the majority of web users to install a privacy-blocker (like EFF's Privacybadger.org), meaning that surveillance ads are disproportionately likely to not even show up in a reader's browser:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

So while it's possible that, in a state of nature, a surveillance ad would outperform a context ad, delivering more sales for advertisers and more revenue for publishers, the monopolistic tendency of ad-tech means that publishers earn less from surveillance ads (because more users block them, and because monopolistic ad-tech platforms extract higher commissions), and advertisers see fewer sales from them (because more users block them, and because monopolistic ad-tech platforms extract higher prices).

Context ads, meanwhile, are always going to give power to publishers, because publishers will always understand the materials they publish better than any ad-tech platform could. Commissioning, editing and publishing an article, podcast or video gives a publisher unique and inalienable insight into that material.

Surveillance data about audiences is a kind of ambient vapor floating around websites and places and payments that has to be condensed through a heroic and expensive effort that gives power to whichever company can muster the capital and infrastructure to do so. Meanwhile, information about the content of publishers' offerings is already refined into ingots that are already in publishers' own possession.

It's possible to run "programmatic ads" without surveillance. Rather than building an ad-tech stack through which publishers transmit sensitive information about their audiences ("Who will pay me to advertise to this 18-34 year old man-child from the outer boroughs who owns an Xbox and has recently researched gonorrhea symptoms?"), we can build systems through which publishers transmit information about their own materials ("Who will advertise to a user with a New York IP address who is reading an article comparing running shoe brands?").

Not only is this possible, but it actually generates more revenues for publishers than the surveillance-based ad-tech stack:

https://techcrunch.com/2020/07/24/data-from-dutch-public-broadcaster-shows-the-value-of-ditching-creepy-ads/

On top of that, publishers who don't gather personal information about users also don't need to show their users those awful pop-up ads asking their permission to gather their data. Everyone hates those notices, and they are yet another negative aspect of surveillance advertising that disappears with the switch to context ads.

An ad-tech stack for context ads is far less prone to monopolization. Such a stack can be "federated," with multiple "demand-side platforms" (the part of the system that advertisers use to place bids for the right to show their ads) all communicating with the same "supply-side platform" (the part of the system publishers use to transmit opportunities to place ads).

This is also in the technopolitics of context ads: they do not tend toward the "efficiencies of scale" that lead to abusive monopolistic middlemen who steal from publishers and advertisers and sell out the public to fascists who want to arrest them and deport them to Salvadoran slave-labor camps.

When the ad-tech sector is composed of smaller companies that are more competitive with one another, it is much harder for any of them to collude to rig the market. That fierce competition also means it's harder to create a cozy conspiracy to lobby together to block privacy laws, and it leaves the companies with lower margins and less retained earnings to spend on those lobbying efforts.

Surveillance ads also promote all kinds of parasitic businesses. The fact that a publisher can serve ads related to users rather than the subject of their media means that sensationalistic and deceptive websites can sell ads that run against content that's totally unrelated to advertisers' products and services. And because it's cheaper to produce lies and garbage, these publishers can undercut the ad prices demanded by high quality outlets and let advertisers reach the same users. This is the whole reason that "chumboxes" exist:

https://en.wikipedia.org/wiki/Chumbox

Just as nuclear power favors a centralized state, surveillance advertising:

  • favors middlemen over publishers and advertisers;

  • tends toward monopoly;

  • favors low-quality media over high-quality production;

  • impedes the passage of privacy laws;

  • provides authoritarian states with an off-the-books, warrantless source of surveillance data.

And just as solar allows for decentralized, anti-authoritarian societies, context advertising:

  • favors publishers over middlemen and advertisers;

  • tends towards pluralism and diversity of voices;

  • favors high-quality media by reserving the lion's share of the rewards to the producers;

  • does not rely on a weak privacy environment;

  • does not militate for "democratizing spying" by issuing every person with a permanent advertising identifier.

There's nothing (necessarily) wrong with building systems to tell people about things you want them to know. There's nothing (necessarily) wrong with paying for media with ads. It's possible for both of these things to go awry, but they are not in and of themselves bad. They have contingent technopolitics.

But surveillance ads have completely unavoidable, absolutely ghastly technopolitics. Surveillance ads are bad for publishers, for advertisers, and for democracy. We should ban surveillance ads:

https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising

(Image: Jess, CC BY-SA 4.0, modified).

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Patrick Nielsen Hayden interviews Mike Ford https://user.well.com/engaged.cgi?c=inkwell.vue&f=0&t=126

#20yrsago Singapore bans Far East Economic Review https://web.archive.org/web/20061010002951/https://www.feer.com/articles1/2006/0610/free/p006.html

#20yrsago Publishing isn’t bestseller-driven https://www.nielsenhayden.com/makinglight/conventional_un/

#20yrsago Why architecture and security don’t mix https://www.schneier.com/blog/archives/2006/10/architecture_an.html

#20yrsago Vista licence: Microsoft’s abusive relationship with you https://wendy.seltzer.org/blog/archives/2006/10/19/forbidding_vistas_windows_licensing_disserves_the_user.html

#20yrsago Boy Scouts of America Concerned About Copyright https://web.archive.org/web/20061110065012/http://sfgate.com/cgi-bin/article.cgi%3Ffile%3D/news/archive/2006/10/20/entertainment/e110452D84.DTL

#15yrsago Canadian Tories admit that Canadians don’t want DRM rules, push for them anyway https://web.archive.org/web/20111022210131/http://www.michaelgeist.ca/content/view/6071/125

#15yrsago Visualizing Herman Cain’s 9-9-9 plan to redistribute wealth from the poor to the rich https://web.archive.org/web/20111021103517/http://jaredbernsteinblog.com/9-9-9-in-one-really-long-graph/

#15yrsago Free Bieber: campaign to kill proposed law that would send you to prison for 5 years for singing copyrighted music on YouTube https://web.archive.org/web/20111020145336/http://freebieber.org/

#15yrsago Belarusian central bank auctions off its sugar bowls https://www.theguardian.com/world/2011/oct/19/belarus-central-bank-sells-office-furniture

#15yrsago Dataviz as defacement: OCCUPY GEORGE https://web.archive.org/web/20111022022046/http://www.occupygeorge.com/

#15yrsago HOWTO avoid a copyright shakedown legal threat: be famous, a politician, a cop, a soldier or a corpse https://torrentfreak.com/undercover-cops-and-politicians-escape-bittorrent-lawsuit-111013/

#10yrsago Popular design guides are responsible for plague of grey type https://web.archive.org/web/20170914051800/https://www.wired.com/2016/10/how-the-web-became-unreadable/

#10yrsago Digital Defenders: a free open-licensed booklet for kids about privacy and cryptography https://edri.org/files/privacy4kids_booklet_web.pdf

#10yrsago Public universities and even the US Navy have sold hundreds of patents to America’s most notorious troll https://www.eff.org/deeplinks/2016/10/inside-intellectual-ventures-portfolio-nearly-500-university-patents

#10yrsago Airportraits: composite photos of all the daily takeoffs from the world’s airports https://mikekelley.art/?category=airportraits

#10yrsago Rich people can afford to buy more sleep than poor people https://arstechnica.com/science/2016/10/the-rich-can-sleep-in-thanks-to-better-transit/

#10yrsago Harry Shearer sues studio over Spinal Tap, says he’s received $98 in royalties over 30 years https://web.archive.org/web/20161224224142/https://www.yahoo.com/movies/harry-shearer-files-125-million-spinal-tap-fraud-suit-copyright-termination-150031664.html

#10yrsago ACLU asks court to reveal 23 secret surveillance laws https://web.archive.org/web/20161019224447/https://theintercept.com/2016/10/19/aclu-wants-secret-surveillance-laws-made-public/

#10yrsago Montana judge unrepentant after sentencing man to 60 days for repeatedly raping his own 12 year old daughter https://edition.cnn.com/2016/10/19/us/montana-judge-incest-case-trnd/index.html

#10yrago Turkish court fines bystander/tourist who sued police for shooting out his eye https://www.hurriyetdailynews.com/kyrgyz-tourist-wounded-in-gezi-protests-ordered-to-pay-debt-to-turkish-state–104964

#10yrsago By stealing from innocents, Chicago PD amassed tens of millions in a secret black budget for surveillance gear https://web.archive.org/web/20160929143255/https://chicagoreader.com/chicago/police-department-civil-forfeiture-investigation/Content?oid=23728922

#10yrsago Turing’s law: UK to retroactively pardon thousands of men prosecuted for having sex with men https://www.bbc.co.uk/news/uk-37711518

#5yrsago The monopoly strategy behind the Google/Microsoft mobile patent wars https://pluralistic.net/2021/10/20/vizio-vs-the-world/#capital-as-power

#5yrsago Copyleft lawsuit against Vizio will allow anyone to defend the commons https://pluralistic.net/2021/10/20/vizio-vs-the-world/#dumbcast

#5yrsago The true, Terry Pratchett-esque origins of the trillion-dollar coin https://pluralistic.net/2021/10/19/moist-von-lipwig/#gimmick-v-gimmick

#1yrago The mad king's digital killswitch https://pluralistic.net/2025/10/20/post-american-internet/#huawei-with-american-characteristics

Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 574 (7730 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

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ISSN: 3066-764X

Received — 17 October 2026 ⏭

Pluralistic: Israeli ad-tech company was a delivery system for "mercenary spyware" (17 Oct 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
17 October 2026 at 12:47


Today's links


A lonely country road with a large roadside billboard. Thrusting out of the billboard is a punching fist with bloody, spiked brass knuckles; it is surrounded by scabrous craters. The sky is a psychedelic roil of red-brown clouds, from behind which loom indistinct, vast tropical flowers.

Israeli ad-tech company was a delivery system for "mercenary spyware" (permalink)

More than half of all internet users have installed an ad-blocker; Doc Searls calls it the largest consumer boycott in history. As large as that boycott is, everyone – yes, everyone – should block every "programmatic" ad, because the entire system is so insecure that failing to do so could result in the total compromise of any or all of your digital devices.

That's the inescapable conclusion of Citizen Lab's latest blockbuster investigative report, "Exposing AdFection," which reveals how the largest ad-tech companies in the world, including Google and Facebook, allowed themselves to be hijacked by a "mercenary spyware" company that used the ad system to locate targeted individuals and serve "zero-click malware" that took over their computers and phones without them having to take any action:

https://citizenlab.ca/research/how-discover-tech-turned-targeted-ads-into-a-pipeline-for-spyware/

These tech giants amassed detailed surveillance dossiers on virtually every internet user, and they've assigned each of us unique, persistent identifiers, like a Social Security Number for spying. These companies also allow advertisers – or anyone pretending to be an advertiser – to serve blobs of code (which is all an ad is) to anyone based on those identifiers.

This allowed an Israeli spyware company called Discover-Tech (which masquerades as an ad-tech company) to sell totalitarian governments and sleazy corporate mercenaries the ability to pluck individual internet users out of the billions who log in every day and then serve "malicious ads" (that is, blobs of arbitrary code) to those targeted users. These malicious ads contained "no-click, zero-day" attacks, which meant that they exploited previously unknown vulnerabilities to take over devices without any user interaction. The mere act of loading a web-page or opening an app that relied on one of these gigantic ad-tech companies to serve ads was enough to compromise your device. No clicks needed, and no warning.

Among the targets of this attack campaign were the computers of workers at Al Jazeera. They were attacked with malware from the mercenary spyware company Candiru (which now calls itself "Integrity Labs" because irony is not dead). Beyond Candiru, Discover-Tech also facilitates attacks by numerous criminal mercenary spyware companies, serving ads on hundreds of thousands of sites and apps.

Discover-Tech was "certified" as a safe supplier by Google, Yandex, Microsoft, Beeswax (a division of Comcast) and IAB, the ad-tech industry's leading professional association. Ironically, Discover-Tech even attacked users by serving them malicious GDPR notices that appeared to let users opt out of commercial surveillance.

Because Discover-Tech was certified by all these industry bodies and firms, it had access to more than four billion ad-auctions, meaning that on billions of occasions, it was able to collect the identities of users loading apps and visiting websites, check them against the list of targets, and attack any victims it discovered through this dragnet.

Discover-Tech is an Israeli company with ties to other Israeli spyware and hacking companies, including through its board, whose members included Eric Banoun ("One of the pioneers of offensive cyber in Israel" –Haaretz). They have overlaps, relationships and affiliations with a rogue's gallery of Israeli companies, including the notorious NSO Group, who routinely sell cyber-weapons to the world's worst governments and whose products have been used to attack journalists, embassy workers, and activists.

The whole incident highlights the monumental insecurity of the ad-tech industry, whose indiscriminate and voracious surveillance and manifestly insufficient vetting and security auditing now expose every internet user in the world to terrifying targeted attacks. These companies – including Google, a thrice-convicted monopolist whose surveillance tendrils are wrapped around the whole world – claim that they operate their networks with prudence and oversight. But the proof is in the pudding: for years, they've played host to a murderer's row of cyber-mercenaries who used their infrastructure to attack journalists and others.

The only way to avoid this is to block ads. This is easy enough to do in a browser (which is why the majority of internet users have installed an ad-blocker in their browsers), but it's illegal to reverse-engineer and modify an app so you can block the ads in it:

https://pluralistic.net/2026/07/21/dickovers/#block-element

Many websites run anti-ad-block scripts that push out nagging, guilt-tripping notices that call you a thief and a cheapskate for blocking ads. Ignore those notices: if a website is running "programmatic" ads that allow arbitrary third parties to spy on billions of people and target individuals for malicious device takeovers, they are charging too high a price to see their content.

Some sites go further: their notices demand that you either turn off your ad-blocker or pay for a subscription. This "pay or okay" scheme is illegal in Europe, California and other territories with strong privacy laws, and they are morally bankrupt besides. Privacy shouldn't be a luxury item and everyone deserves to be secure from cyber-attacks:

https://noyb.eu/en/noybs-pay-or-okay-report-how-companies-make-you-pay-privacy

This report also provides the most comprehensive rebuttal to a dangerous idea that refuses to die: that we should improve competition in the ad-tech sector by assigning every internet user a mandatory, government-issued advertising ID to "democratize" ad-targeting and followup (which the sector calls "attribution"):

https://pluralistic.net/2024/08/07/revealed-preferences/#extinguish-v-improve

Despite all this, none of it is an indictment of ads per se. The problem here isn't advertising, it's surveillance. The ad-tech sector has convinced advertisers that targeting ads to users rather than content will massively improve ad performance. The evidence for this is very poor: targeted ads improve clickthrough rates by less than 5% (relative to content-based ads that relate to the substance of the page you're looking at), and they're incredibly expensive (and very dangerous!) to serve.

On top of all that, surveillance-based ads shift power away from publishers (who know more about the materials they publish than any ad-tech company ever will) to spying ad-tech companies (who can spy on users in ways that no publisher could ever match). Whatever minor additional revenues surveillance advertising can wring out of the market are totally swamped by the cost of the ad-tech sector's own operations, which the ad-tech sector makes up for by grossly underinvesting in security and by colluding to cheat publishers and advertisers, charging more for ads and paying less to the websites that run them:

https://en.wikipedia.org/wiki/Jedi_Blue

If we want to improve competition in advertising services, the answer isn't to facilitate spying (which also allows the world's scummiest cyber-mercenaries to stage and serve targeted attacks). We should ban surveillance advertising altogether, restoring context-based ads to their role as the way that publishers make an honest living without selling out their audiences:

https://pluralistic.net/2023/05/31/context-ads/#class-formation

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Linux on a Big Mouth Billy Bass https://web.archive.org/web/20010927153043/http://bigmouth.here-n-there.com/

#20yrsago No-Fly lists even stupider than suspected https://web.archive.org/web/20061019002553/http://rawstory.com/showoutarticle.php?src=http%3A%2F%2Fwww.cbsnews.com%2Fstories%2F2006%2F10%2F05%2F60minutes%2Fmain2066624.shtml

#20yrsago Canadian MP booted for his blog https://web.archive.org/web/20061026153747/http://www.cbc.ca/canada/story/2006/10/18/turner-caucus.html

#20yrsago Recording industry shuts out Brazilian legal scholars https://web.archive.org/web/20061103225020/http://www.a2kbrasil.org.br/ENG/SIGN-A-PETITION-FOR-AMENDING-THE

#20yrsago How pickpockets work https://web.archive.org/web/20070110023812/http://www.kiplinger.com/magazine/archives/2006/11/mystory.html

#15yrsago Why are more people opting for legal name-changes than ever before? https://web.archive.org/web/20111020163908/http://www.bbc.co.uk/news/magazine-15333140

#15yrsago Advice to the 1% from Lemony Snicket https://occupywriters.com/works/by-lemony-snicket/

#15yrsago Proposed Australian law makes it an offense to insult Gaming Minister Michael O’Brien https://web.archive.org/web/20120507161803/http://www.heraldsun.com.au/news/more-news/surely-this-is-a-joke/story-fn7x8me2-1226167552466

#15yrsago Aloha From Hell: Sandman Slim goes back to Hell and kicks more ass https://memex.craphound.com/2011/10/18/aloha-from-hell-sandman-slim-goes-back-to-hell-and-kicks-more-ass/

#10yrsago California DMV thinks “INFOS3C” is a dirty word https://www.techdirt.com/2016/10/17/california-dmv-rejects-1nfos3c-vanity-plate-because-sexual-connotation/

#10yrsago Howard Stern won’t release Trump tapes https://www.billboard.com/music/music-news/howard-stern-on-replaying-his-donald-trump-interviews-it-would-be-a-betrayal-7542079/

#10yrsago Kim Stanley Robinson says Elon Musk’s Mars plan is a “1920s science-fiction cliché” https://web.archive.org/web/20161018043554/http://www.bloomberg.com/news/articles/2016-10-17/why-elon-musk-s-mars-vision-needs-some-real-imagination

#10yrsago UK’s Investigatory Powers Tribunal says GHCQ illegally spied for 17 years https://www.theverge.com/2016/10/17/13305270/uk-illegal-surveillance-gchq-investigatory-powers-tribunal

#10yrsago Project Include cuts off Y Combinator because Peter Thiel is a part-time investor there https://web.archive.org/web/20161019043240/https://motherboard.vice.com/read/horrified-by-trump-silicon-valley-leaders-debate-cutting-ties-to-peter-thiel

#10yrsago Islamophobic terrorist cell planned a “bloodbath” in Kansas, wanted to kill Muslim babies https://web.archive.org/web/20161018144035/https://www.washingtonpost.com/news/post-nation/wp/2016/10/15/it-will-be-a-bloodbath-inside-the-kansas-militia-plot-to-ignite-a-religious-war/?utm_term=.a9d769256cf6

#10yrsago Everything Belongs to the Future: a tale of pharmadystopian, immortal gerontocrats https://memex.craphound.com/2016/10/18/everything-belongs-to-the-future-a-tale-of-pharmadystopian-immortal-gerontocrats/

#10yrsago UK government proposes issuing Britons with unique porn-viewing ID numbers https://www.openrightsgroup.org/blog/a-database-of-the-uks-porn-habits-what-could-possibly-go-wrong/

#10yrsago Donald Trump’s mail-servers are running Windows 2003 https://pluralistic.net/2021/10/18/labor-shortage-discourse-time/#core

#5yrsago Copyfraudster censors investigation of implausible covid gadget https://pluralistic.net/2021/10/18/labor-shortage-discourse-time/#copyfraud

#5yrsago Corporatism made John Deere ripe for a strike https://pluralistic.net/2021/10/18/labor-shortage-discourse-time/#deere-dash

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 563 (26602 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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