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Received — 7 October 2026 ⏭

Pluralistic: Disloyalty (07 Oct 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
7 October 2026 at 15:58


Today's links


A 1970s Air Canada ad depicting a man in a brown velour pullover with a large collar sitting in a book-lined study, assembling model Air Canada jets on his desk. His head has been replaced with the blue, metallic head of a 1950s pulp robot and his skintones have been shifted blue to match.

Disloyalty (permalink)

Up until very recently indeed, airlines were the only businesses that I dealt with regularly that practiced "price discrimination," charging different customers different prices for the same seats.

Economists broadly like this "second-order" price discrimination, where a company charges customers different prices based on the circumstances of the purchase, such as a bakery discounting bread at the end of the day. When an airline cranks up the price of an itinerary that doesn't include a Saturday stay, they're using that fact as a proxy for "price-insensitive" business travelers whose bosses can afford to pay more for a ticket, rather than paying a worker overtime to spend a weekend away from home after a meeting.

Despite the arguments about "efficiency," it's safe to say that *fliers* hate this. The airlines' pricing algorithms are so opaque and capricious that anyone who buys a ticket at *any* price inevitably feels like they got a bad deal. This situation is only exacerbated by the airlines' extreme and aggressive secrecy over their pricing strategies, which includes lawsuits against websites that use historical pricing data to predict when a plane ticket will be the cheapest to buy:

https://www.eff.org/document/preliminary-injunction-american-airlines-v-farechase-inc

When a company wants the government to intervene to prohibit third parties from publishing factual information about its prices, that's a bad look. Hard to believe that they're so sure that you, the customer, will be delighted by these pricing tactics that they can't bear to have these third parties ruin the surprise.

But this second-order discrimination is *so* 20th century. Here in the 21st century, we have *first-order* price discrimination, in which AI-powered pricing algorithms use commercial surveillance data about *you*, personally, to predict the highest price you're willing to pay. In this world of "surveillance pricing," every traveler (or customer) sees a different price, in a kind of cod-Marxist dystopia whose motto is "from each according to their ability (to pay), to each according to their (desperate) needs":

https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor

Airlines *love* this kind of pricing, and they have means, motive and opportunity to practice it. All over the world, airlines have acquired or entered into joint ventures with surveillance pricing companies. These deals put the airlines on the horns of a dilemma: they love to boast to their shareholders about the way that surveillance pricing will let them gouge fliers, but inevitably the public finds out about these investor calls and breaks out the pitchforks and torches.

This triggers embarrassing climbdowns, like Delta's fiasco of summer 2025, when CEO Ed Bastian bragged to shareholders that his deal with the Israeli surveillance pricing company Fetcherr would boost profits by 50% (!) by figuring out which customers could be safely gouged. When fliers, civil society groups and members of Congress got wind of this and raised a ruckus, Fetcherr publicly disavowed Bastian's remarks, insisting that it wasn't even capable of the kind of price-fixing he'd promised. Then Delta launched a smear campaign against its critics, claiming that Bastian never said the thing he *absolutely said* and accusing surveillance pricing activists of peddling "misinformation":

https://groundworkcollaborative.org/news/amid-deltas-ai-pricing-scheme-groundwork-applauds-congressional-action-to-crack-down-on-surveillance-pricing-schemes/

Meanwhile, airlines all over the world have quietly switched their frequent flier reward programs from "mileage-based" rewards to "revenue-based" rewards. That means that you get points and status based on how much you spend on your ticket, not how far you fly. What may not be obvious from this move is that it forces frequent fliers to buy their tickets directly from the airlines, who claim that they can't tell how much you've spent on your ticket otherwise.

So tickets bought on sites like Expedia or through travel agents often qualify for insultingly small points awards, or no points at all. For example, British Airways once gave me *12 points* on a $2,000 Alaska Air ticket because I didn't buy it through British Airways' site (attaining BA's gold status requires *50,000* points).

Forcing frequent fliers to buy their tickets directly from the airline's website sets things up beautifully for surveillance-driven, first-order price discrimination. Airlines you do business with regularly can augment the personal information you provide to them and the data they collect from you with sensitive information purchased from the unregulated data-broker industry, which will cheerfully disclose your salary, credit card debts, or even if you've recently lost a parent and might be flying out for a funeral.

The airlines strenuously deny that they're doing this, of course, but they continue to make investor-facing announcements about their exciting deals with surveillance pricing companies…and things are getting *weird* for frequent travelers.

Thanks to a lot of book-related travel over the past couple of years, I have "Elite" status with Air Canada. Yesterday, I needed to book a last-minute, one-way fare on a route that is only serviced by Air Canada (AC enjoys a monopoly over many Canadian routes, even between major Canadian cities). I checked it out on Google Flights and found a fare for the eye-watering sum of USD829.73.

Now, my normal daily-use browser is Firefox, but I know from long experience that I can't log in to my Air Canada frequent flier account on any browser except Chromium, which I keep installed on my system for just this kind of hostile garbage website. So I tabbed over to Chromium and pasted the Google Flights outbound link that would take me to a pre-populated reservation form on aircanada.com. To my amazement, that same flight was showing as a USD1200 fare!

These were identical trips, loaded via identical referrer URLs. The difference was that in the browser where Air Canada knew that I was an extremely loyal and prolific customer, they had whacked me with a *44.8% premium* to punish me for my loyalty!

I couldn't believe it. I actually called Air Canada's customer service line for "Elite" fliers, and the customer service rep was at a loss for an explanation and could only apologise and suggest that I write a letter to the company.

I'm publishing this instead, because a) this will do more to punish Air Canada for trying to screw me over; and b) this can help you book your tickets in the future.

Yesterday, I finished buying the ticket in my logged-out Firefox window (Air Canada's website will work with Firefox to buy tickets provided you don't try to log in to your Aeroplan account first), paying $829. Then I flipped back to Chromium, where I was still logged into my Air Canada Aeroplan account, located the reservation, and added my frequent flier number to it.

I guess this is how I'm buying my plane tickets from now on.

Hey look at this (permalink)

* PM Mark Carney pledged to ‘Buy Canadian.’ Since then, $7.8 billion in contracts went to American corporations https://archive.is/zDBfX#selection-3576.0-3576.3

* Tracing the rogue ideology of the frontier labs to their product choices https://buttondown.com/apperceptive/archive/tracing-the-rogue-ideology-of-the-frontier-labs/

* Have you heard of the term "enshittification?" https://www.youtube.com/watch?v=nJ5V3pk6PEA&t=1220s

* Window display at TYPE Books Toronto to honour David Byrne’s new book https://stopmakingsense.info/window-display-at-type-books-toronto-to-honour-david-byrnes-new-book/

* Red Vienna Is Still Alive https://www.thenation.com/article/society/vienna-public-housing-urban-cities/


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#20yrsago Indie booksellers in the age of the Internet https://web.archive.org/web/20061026112859/https://www.wired.com/news/wireservice/1,71924-0.html

#10yrsago Wells Fargo whistleblower describes bank’s culture of blackballing threats and coerced corruption https://www.npr.org/sections/money/2016/10/07/497084491/episode-728-the-wells-fargo-hustle

#10yrsago Coca-Cola is paying dietitians to tweet scare-stories about soda taxes https://medium.com/cokeleak/is-coke-paying-dietitians-to-tweet-against-soda-tax-12d130d73b9a#.dw8udqccy

#10yrsago What it’s like to register to vote in states with voter suppression law https://www.bbc.com/news/election-us-2016-37569855

#5yrsago Facebook shouldn't be in charge of how you use Facebook https://pluralistic.net/2021/10/08/unfollow-everything/#shut-the-zuck-up

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.

* Hudson, OH: Hudson Library, Oct 7
https://engagedpatrons.org/EventsExtended.cfm?SiteID=3850&EventID=596952&PK=

* Calgary: Wordfest, Oct 8
https://wordfest.com/2026/show/wordfest-presents-cory-doctorow-2026/

* Winnipeg: McNally Robinson, Oct 9
https://www.mcnallyrobinson.com/event-18991/An-Evening-with-Cory-Doctorow

* Paris: Slow Tech Summit, Oct 15
https://slowtechsummit.com/

* Vancouver: Read, Resist, Repair, Rejoice (Vancouver Writers Festival), Oct 19
https://writersfest.bc.ca/festival-event-2026/01

* Victoria: Munro's Books, Oct 20
https://www.munrobooks.com/events/6113620261020

* Vancouver: Life After AI (Vancouver Writers Festival), Oct 22
https://writersfest.bc.ca/festival-event-2026/46

* Ottawa: Life After AI (Ottawa Writers Festival), Oct 24
https://writersfestival.org/event/life-after-ai

* Kilkenny (Kilkenomics), Nov 6-8
https://kilkenomics.com/

* Vancouver: Enshittification (Sid Williams Theatre Society), Nov 10
https://www.sidwilliamstheatre.com/events/cory-doctorow-talks-enshittification/

* Vancouver: BC Policy Solutions Gala, Nov 12
https://bcpolicy.ca/gala/

* Sheffield: Reverse Centaur at Juno Books, Nov 25
https://www.outsavvy.com/event/40274/cory-doctorow-in-conversation

* Oxford: Bennett Oxford Symposium on Open Code in Science, Dec 9
https://www.bennett.ox.ac.uk/events/2026-bennett-institute-symposium/

* Montreal: World Science Fiction Convention, Sep 2-6
https://montreal2027.ca/en


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)

* Terms of Service with Clare Duffy (CNN)
https://www.cnn.com/audio/podcasts/terms-of-service-with-clare-duffy/episodes/458ce968-af5d-11f0-b539-13ed2afe25f8

* AI, Work, and Power (Software Engineering Daily)
AI, Work, and Power https://softwareengineeringdaily.com/podcasts/cory-doctorow-on-ai-work-and-power/

* AI, Corporate Power, and the Fight for Worker Control (Plutopia)
https://plutopia.io/cory-doctorow-ai-corporate-power-and-the-fight-for-worker-control/

* How to Think About AI—Before It’s Too Late (Daniel Solove)
https://www.youtube.com/watch?v=_0xR3uEgGcc

* Could Tech Bosses Destroy Life As We Know It? (Politics JOE)
https://www.youtube.com/watch?v=PL4VktU0SgY


A grid of my books with Will Stahle covers..

Latest books (permalink)

* "The Reverse-Centaur's Guide to AI," a short book about being a better AI critic, Farrar, Straus and Giroux, June 2026
https://us.macmillan.com/books/9780374621568/thereversecentaursguidetolifeafterai/

* "Canny Valley": A limited edition collection of the collages I create for Pluralistic, self-published, September 2025 https://pluralistic.net/2025/09/04/illustrious/#chairman-bruce

* "Enshittification: Why Everything Suddenly Got Worse and What to Do About It," Farrar, Straus, Giroux, October 7 2025
https://us.macmillan.com/books/9780374619329/enshittification/

* "Picks and Shovels": a sequel to "Red Team Blues," about the heroic era of the PC, Tor Books (US), Head of Zeus (UK), February 2025 (https://us.macmillan.com/books/9781250865908/picksandshovels).

* "The Bezzle": a sequel to "Red Team Blues," about prison-tech and other grifts, Tor Books (US), Head of Zeus (UK), February 2024 (thebezzle.org).

* "The Lost Cause:" a solarpunk novel of hope in the climate emergency, Tor Books (US), Head of Zeus (UK), November 2023 (http://lost-cause.org).

* "The Internet Con": A nonfiction book about interoperability and Big Tech (Verso) September 2023 (http://seizethemeansofcomputation.org). Signed copies at Book Soup (https://www.booksoup.com/book/9781804291245).

* "Red Team Blues": "A grabby, compulsive thriller that will leave you knowing more about how the world works than you did before." Tor Books http://redteamblues.com.

* "Chokepoint Capitalism: How to Beat Big Tech, Tame Big Content, and Get Artists Paid, with Rebecca Giblin", on how to unrig the markets for creative labor, Beacon Press/Scribe 2022 https://chokepointcapitalism.com


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

* "The Post-American Internet," a geopolitical sequel of sorts to *Enshittification*, Farrar, Straus and Giroux, 2027

* "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

* "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

* "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

* “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 529 (22924 total).

* "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

* A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 29 September 2026 ⏭

Pluralistic: Lindsay Owens's "Gouged" (29 Sep 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
29 September 2026 at 15:40


Today's links

  • Lindsay Owens's "Gouged": The end of a fair price and what that means for your wallet.
  • Hey look at this: Delights to delectate.
  • Object permanence: Doonesbury on 9/11; Suspicious Looking Device; Elephant-shit paper; The Onion x TSA liquid rules; Borders goodbye letter; Voting machines suck; EFF v DRM; Matt Furie on the hijacking of Pepe; Austerity v last steam-loom; Facebook x "disinformation" criticism.
  • Upcoming appearances: Boston, Brighton, Virtual, South Bend, Hudson, Calgary, Winnipeg, Paris, OVancouver, Victoria, Ottawa, Kilkenny, Montreal.
  • Recent appearances: Where I've been.
  • Latest books: You keep readin' em, I'll keep writin' 'em.
  • Upcoming books: Like I said, I'll keep writin' 'em.
  • Colophon: All the rest.


The cover for Lindsay Owens's 'Gouged.'

Lindsay Owens's "Gouged" (permalink)

Lindsay Owens is the executive director of Groundwork Collaborative, who have done some of the most important work on surveillance pricing (using computers to spy on you to rip you off) and algorithmic wage discrimination (using computers to spy on you and steal your wages). Today, she publishes Gouged, a comprehensive, accessible guide to this modern scourge:

https://gougedbook.com/

Owens and Groundwork have done as much as anyone to publicize and fight against the use of corporate power, computers and vast troves of commercial surveillance data to pick your pocket, shrink your paycheck and make the worst people on earth far richer. It was Katie Wells, a Groundwork fellow, who co-authored the report describing how the apps nurses use to get shiftwork collude with data-brokers to find out how much money nurses owe on their credit cards, so they can pay the most desperate nurses lower wages:

https://pluralistic.net/2024/12/18/loose-flapping-ends/#luigi-has-a-point

Owens helped coin the term "the age of recoupment," to describe this current moment in which companies that chased all their competitors out of the market with predatory pricing are now jacking up prices, knowing they're the only game in town:

https://pluralistic.net/2024/07/24/gouging-the-all-seeing-eye/#i-spy

And Owens helped lead a study that showed that Instacart was using surveillance data to jack up prices by 20% or more based on inferences about your willingness and ability to pay (after the study was published, Instacart promised they'd stop doing it):

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

Owens and Groundwork have a keen eye for the structural conditions that allow companies to screw their workers and customers, especially the role that competition plays in keeping companies' greed in check. Take their proposal for "street pricing" in sports stadiums: like everyone, they understand that sports stadium owners know that you can't easily step outside for a snack, so they've raised prices to the sky:

https://pluralistic.net/2025/03/28/street-pricing/#sportball-analogies

They have a simple solution: just force vendors to charge the same prices as the shopkeepers in the neighborhood – the ones whose customers can take their business elsewhere. This proposal polls high (Groundwork does a lot of polling), both with Democrats and Republicans (despite the latter group's allergy to "price controls"). It's a good example of the kind of policy work Groundwork does: diagnosing a problem and coming up with a solution that's easy to administer and easy to explain, in terms that are popular with people from all walks of life.

This is the spirit of Gouged: laying out the baroque, data-driven scams that underpin an ever-increasing part of your life in plain language and tracing those scams back to specific policy choices.

Owens does important work here: sector by sector and scam by scam, she lays out how companies collude – often with the assistance of a captured and tame state – to reduce competition in order to raise prices, from groceries to rents to airline tickets. She describes how online sellers exploit their information asymmetry, their ability to both directly observe you and millions of other consumers, and to augment those observations with sensitive information purchased from the wild west of data brokers, to steer you into paying more and getting less. These schemes run the gamut from subscriptions you sign up for with a single click but can't get shut off without canceling your credit card, to lengthy check-out processes that end with a long set of junk prices that tack another 10 or 20% onto the cost you thought you were about to pay.

All of this raises a deceptively simple-sounding question: what is a fair price? Owens takes us through the history of pricing, and the American tradition – begun by Quakers – of replacing haggling with price-tags, and setting those prices at "cost plus a reasonable percentage." She describes an ideological project, a cousin to the neoliberal revolution of Carter and Reagan, to replace this "fair price" with a "market price" that was calculated to be whatever the market would bear. She introduces us to the men who spent a generation dreaming of the technology to change every price for every customer, every time that customer entered the marketplace, and she shows us how, when they got their wish, they shifted billions away from workers and shoppers to owners.

Remember: a wage is also a price: it's the price you get for your labor and the precious, irreplaceable hours of your life. The same men who committed to making prices you pay as high as possible were every bit as committed to ensuring that the price you charged for those unrecoverable moments of the only life you will ever live as low as possible. Every scam to make you pay more has a mirror-image scam that ensures you are paid less. This is the logical trajectory of the gig economy – a way to bring that same exploitable information asymmetry to labor markets, where the boss can observe everyone on the payroll and how much (how little) they've accepted from job to job, but workers don't even know who the other workers are, much less what they're getting paid.

All of this is laid out with admirable clarity and detail. By the time you get to the last chapter, you'll know exactly how you're getting scammed, who is scamming you, and why they're getting away with it. The final chapter is meant to be the "What do we do about it?" chapter, and regrettably, it's weaker than other parts of the book. Owens urges you to have conversations with your friends about these things, she urges you to take basic measures to defend your privacy, and lists some businesses that have steered clear of the scams she describes in the book, with the implication that you could bring your business to these companies and ones like them.

There is nothing wrong with this advice. Every word of it is sound, and your life – and the world – will be better off if you follow it. But this wasn't what I hoped for from someone with such an excellent track record of devising shovel-ready, highly leveraged, popular policy proposals. I would much rather have been presented with a half-dozen well-thought-through, well-explained rules or laws that could really strike at the root of these problems.

The pathologies Owens presents in this book can be traced to the Chicago School, a group of radical economists who won favor with Carter, Reagan, Thatcher, and other architects of neoliberalism. The Chicago School's chief strategist was Milton Friedman, who spent decades advocating for the policies that went on to destroy the world as we knew it. Before Friedman was ascendant, his colleagues would ask him how in the world he expected his plans – totally alien to the political consensus of the day – to ever turn into action.

Friedman had a stock answer for this question: "In times of crisis, ideas move from the periphery to the center. Our job is to 'keep ideas lying around' so that when the crisis strikes, we will be able to seize the moment."

Friedman was a monster, but he was right. There's always a crisis, eventually – the world is big and complicated and subject to all kinds of shocks. Friedman didn't need a crystal ball to predict a crisis – the next crisis was eminently foreseeable. Today, crises are coming thicker and faster than ever, as Friedman's program of autocratic rule and extraction reaches a boiling point.

Each of the scams that Owens lays out in her book is a crisis in waiting. When those crises arrive, I would love to go into it knowing which policies could have prevented it, so that I can blame our policymakers for failing to prevent it, and, after they've been defenestrated, I can demand that anyone who seeks to replace them promise to take meaningful steps to end the crisis and prevent it from happening again.

Throughout this excellent book, Owens makes an indisputable case that the problems she describes have a systemic root. They're not caused by wickedness or greed – they're caused by a system designed to reward wickedness and greed. There's nothing wrong with giving people some simple measures they can take to protect themselves from such a system, but those protections will only ever be partial and temporary. I would have been far more energized if those personal measures had been a prelude to a chapter designed to equip me with a list of bold, muscular policy demands.

Long ago, Owens convinced me that the system is rigged and we all deserve better. This book made that case even clearer. I want to know how we get beyond modest personal protections and make our way to a better world for all.

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago Doonesbury on 9/11 https://web.archive.org/web/20020309055239/http://www2.uclick.com/feature/01/10/01/db011001.gif

#20yrsago Suspicious Looking Device exists to incite unease https://web.archive.org/web/20061107112421/http://junkfunnel.com/sld/

#20yrsago HOWTO make elephant-shit paper https://web.archive.org/web/20061020105837/https://intensehumour.blogspot.com/2006/09/elephant-dung-paper.html

#20yrsago The Onion on TSA liquid restrictions https://web.archive.org/web/20061001102305/https://theonion.com/content/node/53536

#15yrsago Goodbye letter from Borders employee(s) (?) spills secrets of bookselling trade https://memex.craphound.com/2011/09/30/goodbye-letter-from-borders-employees-spills-secrets-of-bookselling-trade/

#10yrsago Electronic voting machines suck, the comprehensive 2016 election edition https://web.archive.org/web/20160930060538/https://www.bloomberg.com/features/2016-voting-technology/

#10yrsago Shadow Regulation: the secret laws that giant corporations cook up in back rooms https://www.eff.org/deeplinks/2016/09/shadow-regulation-back-room-threat-digital-rights

#10yrsago EFF to court: don’t let US government prosecute professor over his book about securing computers https://www.eff.org/press/releases/eff-asks-court-block-us-prosecuting-security-researcher-detecting-and-publishing

#10yrsago Matt Furie on the experience of having his Pepe the Frog character hijacked by white supremacists https://riylcast.tumblr.com/post/151123916140/episode-187-matt-furie-bonus

#10yrsago Arkansas lawmaker who pushed law protecting right to video police is arrested for videoing an arrest https://web.archive.org/web/20160930151809/https://theintercept.com/2016/09/30/lawmaker-who-pushed-bill-to-protect-people-filming-police-arrested-for-filming-police/

#10yrsago Austerity kills the last steam-powered loom in the world https://www.bbc.com/news/uk-england-lancashire-37512136

#5yrsago Facebook thrives on criticism of "disinformation" https://pluralistic.net/2021/09/30/dont-believe-the-criti-hype/#ordinary-mediocrities

Upcoming appearances (permalink)

A photo of me onstage, giving a speech, pounding the podium.


A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


A grid of my books with Will Stahle covers..

Latest books (permalink)


A cardboard book box with the Macmillan logo.

Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing:

  • “Once Is Enemy Action,” a science fiction novel about the origins of modern technofascism. Today's words: 574 (7730 total).

  • "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

This work – excluding any serialized fiction – is licensed under a Creative Commons Attribution 4.0 license. That means you can use it any way you like, including commercially, provided that you attribute it to me, Cory Doctorow, and include a link to pluralistic.net.

https://creativecommons.org/licenses/by/4.0/

Quotations and images are not included in this license; they are included either under a limitation or exception to copyright, or on the basis of a separate license. Please exercise caution.

How to get Pluralistic:

Blog (no ads, tracking, or data-collection):

Pluralistic.net

Newsletter (no ads, tracking, or data-collection):

https://pluralistic.net/plura-list

Mastodon (no ads, tracking, or data-collection):

https://mamot.fr/@pluralistic

Bluesky (no ads, possible tracking and data-collection):

https://bsky.app/profile/doctorow.pluralistic.net

Medium (no ads, paywalled):

https://doctorow.medium.com/

Tumblr (mass-scale, unrestricted, third-party surveillance and advertising):

https://mostlysignssomeportents.tumblr.com/tagged/pluralistic

"When life gives you SARS, you make sarsaparilla" -Joey "Accordion Guy" DeVilla

READ CAREFULLY: By reading this, you agree, on behalf of your employer, to release me from all obligations and waivers arising from any and all NON-NEGOTIATED agreements, licenses, terms-of-service, shrinkwrap, clickwrap, browsewrap, confidentiality, non-disclosure, non-compete and acceptable use policies ("BOGUS AGREEMENTS") that I have entered into with your employer, its partners, licensors, agents and assigns, in perpetuity, without prejudice to my ongoing rights and privileges. You further represent that you have the authority to release me from any BOGUS AGREEMENTS on behalf of your employer.

ISSN: 3066-764X

Received — 30 July 2026 ⏭

Pluralistic: The stupidest imaginable excuses for surveillance pricing (30 Jul 2026)

✇Pluralistic: Daily links from Cory Doctorow
By: Cory Doctorow
30 July 2026 at 14:51


Today's links


The Golden Gate Bridge, wreathed in rising fog. To the right of the scene sits a giant crying baby in a top-hat, his chubby fist resting on an antique cash-register that has been fitted with a CCTV. The CCTV emits a cone of red light that is zapping a female figure - an engraving in the style of a revolutionary French woman storming the Bastille. The woman holds aloft the severed head of Ben Franklin as depicted on a US $100 bill. His eyes glow red.

The stupidest imaginable excuses for surveillance pricing (permalink)

With "surveillance pricing," businesses have finally found something AI can do way, way, way better than people: price gouging.

As the name suggests, "surveillance pricing" is the practice of charging every customer a different price for every transaction, based on the massive surveillance dossiers that Big Tech companies and data-brokers have assembled on everyone in the world. Congress hasn't updated federal consumer privacy law since 1988 (when they passed a law banning the disclosure of VHS rentals), so pretty much any form of consumer surveillance is fair game.

This is where the AI comes in. One thing AI is indisputably great for is multivariate statistical analysis. You can feed an AI "behavioral data" (information about where you go, what you do, what you buy, who you talk to and what you say) about all of your customers and ask it to cluster them according to their shared traits. Then you can direct the AI to automatically run a series of small experiments to discover the maximum markup each group will stomach under which circumstances.

This works without you having to direct the AI to rip off certain groups of people – it will simply find the most vulnerable people and rip them off the most. If you're hiring in an industry that practices a lot of tacit racial discrimination, a system like this can figure out on its own that people of color typically accept lower wages because there are fewer employers bidding for their labor, and recommend lowball salary offers, all without you ever typing "please be racist" into your AI prompt.

This works so well that Google has announced that it is their plan for making a profit off of AI, after losing hundreds of billions of dollars on chatbots:

https://pluralistic.net/2026/01/21/cod-marxism/#wannamaker-slain

In the before times, marketers and demographers had to dream up demographic categories based on limited data and run focus groups to figure out how to maximize revenue from each market segment. Now an AI can segment the data to any degree you choose, and continuously, automatically experiment on each segment to find their weak spots.

It's "theory-free." You don't have to discover why a group is willing to pay more under a given set of circumstances, you merely have to observe and weaponize this fact. You don't have to know why one group of purchasers consistently accept higher prices between 6AM and 8AM – you can just automatically jack up prices on them without knowing or caring that you're gouging parents of young children who are re-ordering essential supplies while trying to get their kids to school in the morning.

I thought up that example. I don't know if it's really happening. But here's something that really is happening: ecommerce sites charge parents of newborns extra when they order thermometers in the middle of the night. I'm not saying that anyone ever sat down and said, "Parents with sick children will pay whatever we charge for a thermometer at 2AM." They didn't have to: this is the kind of thing an automated system can do without any human intervention:

https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf

The goal of surveillance pricing is to shift all the "consumer surplus" (the difference between the highest price you're willing to pay and the price you actually pay) to companies. It's a form of cod-Marxism where you are gouged according to your ability (to pay) and charged according to the desperation of your need:

https://pluralistic.net/2025/01/11/socialism-for-the-wealthy/#rugged-individualism-for-the-poor

The problems of surveillance pricing are well documented. Under Biden, the FTC did a landmark study on the practice, developing a rich factual record that documents the role surveillance pricing plays in the affordability crisis:

https://pluralistic.net/2024/07/24/gouging-the-all-seeing-eye/#i-spy

Companies are already using this technology to rip you off, and they're slavering for the chance to do more of it. Instacart was recently caught marking up some shoppers' items by as much as a third:

https://pluralistic.net/2025/12/11/nothing-personal/#instacartography

The problem is that as much as companies love this, shoppers hate it. Last summer, Delta announced that it was going to surveillance price every seat on every flight, only to face such a massive backlash that they had to make another announcement bemoaning the fact that we'd all misunderstood their (unambiguous and extremely damning) announcement and they were actually going to do no such thing:

https://pluralistic.net/2025/07/30/efficiency-washing/#medallion-clubbed

One thing the Mamdani campaign impressed upon every politician in the country is that people are pissed about affordability and they will support anyone who stands up for the public against AI-equipped price gougers. The problem of course is that those price gougers are highly organized and have deep treasuries (stuffed with money they stole from us). With surveillance pricing, politicians face a familiar conundrum: if they do the thing that's popular with voters, they'll enrage donors.

One way to cut this knot is to enact legislation that seems to address the problem, but stuff it with so many loopholes that it does nothing. This lets you declare yourself the people's champion without doing anything to protect them from the donors who prey on your voters. That's the approach they took in Maryland:

https://pluralistic.net/2026/04/30/something-must-be-done/#there-ive-done-something

But in California, they're actually doing something about surveillance pricing. AB-2564 is a smart, well-written bill that bans surveillance pricing. It contains an easily evaluated test for surveillance pricing and carves out legitimate reasons for offering different prices for the same purchase (for example, when it costs more to deliver the product or service):

https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260AB2564

Now we're in for the hard yards of turning this bill into a law. That's where California's cities come in. When municipal governments pass resolutions supporting a state bill, it makes it much easier to get that bill through the state legislature (and conversely, without support from major cities, it's that much easier to kill the bill before it becomes law).

A few days ago, the San Francisco Board of Supervisors was on the verge of passing a resolution in support of AB-2564. Now, that vote is stalled, thanks to a letter sent by the San Francisco Chamber of Commerce, an organization that has been pissing in San Franciscans' faces and telling them it was raining since 1850:

https://www.sfexaminer.com/news/community/board-not-yet-ready-to-weigh-in-on-state-surveillance-pricing-ban/article_0ae4d143-cced-4988-abda-0b71bcbe524c.html

The Chamber's letter is – to use a technical term – flaming garbage. It raises the most spurious objections imaginable, claims about the bill's language that are belied by its plain, easily understood text. These objections are demolished in a letter the Electronic Frontier Foundation sent to the Supervisors:

https://www.eff.org/document/letter-sf-bos-re-surveillance

In the letter, EFF explains that claims that surveillance pricing will lower prices are overblown and not borne out by evidence. But more importantly – as EFF points out – privacy is a human right, and the idea that you should have to give up your privacy to get a fair price is just a fancy way of saying that privacy should be the exclusive preserve of people who can afford to pay more:

https://www.eff.org/wp/privacy-first-better-way-address-online-harms#Legislation

EFF's letter goes on to address the Chamber's objections. Far from creating uncertainty about which conduct the bill addresses, AB-2564 crisply defines surveillance pricing as:

a customized price for a good for a specific consumer or group of consumers based, in whole or in part, on personally identifiable information collected through electronic surveillance.

The Chamber raises other tired objections, falsely claiming that banning surveillance pricing will end common discounting strategies like offering seniors cheaper movie tickets, or giving cheaper rates to retain customers who call to cancel their service. EFF replies by pointing out that all the Chamber's concerns are covered by the three comprehensive carve-outs in the bill: the ability to charge higher rates when it costs more to service a given customer; offering discounts to retain customers who want to cancel their service; and finally, discounts for criteria anyone can meet (like an "early bird special"), for membership in a broadly defined group (like "seniors"), or for participation in a loyalty program.

The San Francisco Supervisors could have figured out at a glance that the Chamber was bullshitting them. All it takes is a cursory read of the statute. But now they don't even have to do that: EFF has painstakingly debullshittified the Chamber's FUD.

Surveillance pricing is grossly offensive. When a company charges me $0.50 for a product that it charges you $1 for, they're essentially saying that your dollars are worth half as much as mine are. Companies shouldn't be able to reach into your wallet or your bank account and chop your money in half:

https://pluralistic.net/2025/06/24/price-discrimination/#

No wonder AB-2564 has plenty of backers, from EFF to Consumers Union:

https://advocacy.consumerreports.org/press_release/california-state-assembly-passes-key-bill-to-prohibit-surveillance-pricing/

San Francisco's city government should be on that list of supporters.

(Image: Takkk, CC BY-SA 3.0, modified)

Hey look at this (permalink)


A shelf of leatherbound history books with a gilt-stamped series title, 'The World's Famous Events.'

Object permanence (permalink)

#25yrsago RIP, Wau Holland, founder of the legendary hacker clan, the Chaos Computer Club. https://web.archive.org/web/20010805192406/https://www.wired.com/news/culture/0,1284,45728,00.html

#20yrsago Diebold voting machines can be beaten with a switch-flip https://web.archive.org/web/20061007120702/http://openvotingfoundation.org/tiki-read_article.php?articleId=1

#20yrsago How thieves steal RFID-enabled cars https://web.archive.org/web/20060812065423/https://www.wired.com/wired/archive/14.08/carkey_pr.html

#15yrsago Official London anti-terrorist publication says anarchists should be reported to local police https://web.archive.org/web/20110801233618/https://communitysafe.gov.uk/articles/5962-griffin-weekly-briefing-sheet-attached/attachments/801/download.pdf

#15yrsago French copyright enforcers: “Pirates are big spenders on legit content” https://www.techdirt.com/2011/07/28/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi/

#15yrsago Perma-cookie wars continue: KISSMetrics sneaks cookies back onto your computer even if you turn off every cookie vector https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1898390

#1yrago You can't fight enshittification https://pluralistic.net/2025/07/31/unsatisfying-answers/#systemic-problems

Upcoming appearances (permalink)

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A screenshot of me at my desk, doing a livecast.

Recent appearances (permalink)


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Latest books (permalink)


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Upcoming books (permalink)

  • "The Post-American Internet," a geopolitical sequel of sorts to Enshittification, Farrar, Straus and Giroux, 2027

  • "Unauthorized Bread": a middle-grades graphic novel adapted from my novella about refugees, toasters and DRM, FirstSecond, April 20, 2027

  • "Enshittification, Why Everything Suddenly Got Worse and What to Do About It" (the graphic novel), Firstsecond, 2027

  • "The Memex Method," Farrar, Straus, Giroux, 2027


Colophon (permalink)

Today's top sources:

Currently writing: "The Post-American Internet," a sequel to "Enshittification," about the better world the rest of us get to have now that Trump has torched America. Fourth draft completed. Submitted to editor.

  • A Little Brother short story about DIY insulin PLANNING

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